The Skills of Sharing: Erasmus+ Learning Networks 2017
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This presentation was delivered by the Erasmus+ Communications team during the Learning Networks event held on 24 May 2017.
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The Skills of Sharing: Erasmus+ Learning Networks 2017
- 1. Promotion and dissemination: the skills of sharing Erasmus+ Communications team
- 2. Sharing your project outputs and successes to: • Raise awareness • Engage audience • Promote the impact • Support sustainability • Inspire others • Develop networks and partnerships Mainstream promotion and dissemination activities throughout your project lifecycle for maximum impact Promotion and dissemination
- 3. UK National Agency tools and resources: www.erasmusplus.org.uk/promotion-and-dissemination • EU Emblem guidance • Press pack toolkit • Guide on Erasmus+ Project Results Platform • Case studies Tools and resources
- 4. Projects in the news • Each month we collate Erasmus+ projects featured in the news using Storify • Download and use our press pack to help you put together a press release and showcase your organisation’s successes • Let us know about your media coverage through social media so we can help promote further! www.erasmusplus.org.uk/projects-in-the-news
- 5. Tagging people in an image – Cardiff Metropolitan University Using video – St Ronan’s Primary School Posting at a frequency which suits your organisation – REY Europe Use trending topics and hashtags – YMCA Bournemouth Best practices
- 6. Finding your audience- which platform? The most popular network Typically where millennials have spent time online Increase in older demographic and businesses using Facebook Interaction with organisations Over 80% access from a mobile device Users mainly under 34 Find influencers to spread your message Over 80% of users over 35 Users less likely to use other networks 90% of users under 35 Only 8% difference between users based in cities vs rural areas Fastest growing platform for young people New ways to create and engage with different content www.thinkdigitalfirst.com
- 7. Connecting with us Follow us on Twitter: @erasmusplusuk Like us on Facebook: www.facebook.com/ukerasmusplus Watch our YouTube channel: www.youtube.com/erasmusplusuk Follow us on Storify: www.storify.com/erasmusplusuk
- 8. Erasmus+ is the European Union programme for education, training, youth and sport. The Erasmus+ UK National Agency is a partnership between the British Council and Ecorys UK. Join the conversation: #epluspeople www.erasmusplus.org.uk @erasmusplusuk www.facebook.co.uk/ukerasmusplus
Editor's Notes
- Promotion and dissemination is an important theme and part of the Erasmus+ project experience. It is all about sharing your project outputs to raise awareness to key stakeholders and target audiences, as well as providing a platform to leave a lasting legacy and create future opportunities, making an impact in the field of education and training at local, national and EU level. Our role at the National Agency is to provide support and guidance through your project lifecycle. We encourage and assist you and your organisations to have a wide reach and share your project news with us and the wider community.
- We have a webpage on the topic of promotion and dissemination. It contains tools and resources to assist you in promoting your project through your project lifecycle and for different promotional activities, such as: Guides on how to apply the Erasmus+ branding to your project materials for your events and publications A toolkit tailored to promoting your activities to the press Information on how to share your project results at final report stage on the Erasmus+ Project Results Platform which is compulsory for all Strategic Partnership projects
- Another way the National Agency can help is to support you to work with the media to promote your project Each month we collate the Erasmus+ projects featured in the news - from schools celebrating awards to VET learners gaining apprenticeships. We collate these using Storify, an online platform which allows us to pull together lots of different media from each project all in one place, such as the news item online, photos, video and any social media posts about the media coverage too. If you would like to feature in our monthly news round-ups all you need to do is mention us on social media to let us know or drop us a line. You can find further details about how to get involved and also take a look at the interactive round-ups on our press round-up page, the link is on screen If you’re interested in working with the media you can download our press pack! It includes press release templates, a factsheet with useful information about how to contact the media from timing to who to approach, and lots more. This can be downloaded from: www.erasmusplus.org.uk/projects-in-the-news
- Here are some best practices taken from Erasmus+ projects who also work with us as the National Agency to expand the reach of their organisation’s digital activities: TWITTER Tagging accounts in an image, such as this example from Cardiff Metropolitan University. You can tag up to 10 people in a photo on Twitter, without affecting your 140 character limit. For instance, you could use tagging on a relevant photo – a picture from a project activity for example – and tag the people and partners involved. Don’t forget to include us too! VIDEO The average video post generates 135% greater reach, when compared to other types of posts such as those with photos. In this example produced by St Ronan’s Primary School, this simple video produced using a mobile device captures a classroom buzzing with excitement as they learn coding skills. Twitter and Facebook also have options to upload video directly and is a great way of making your organisation’s activities stand out and increase the reach of your posts. FACEBOOK There are no hard and fast rules about how often to post. Quality over quantity is often key, such as Rey Europe whose posts include infographic-style quotes from participant feedback. There are many free tools you can use to create infographics and high quality visuals, such as Canva. TRENDING TOPICS Use trending topics and popular hashtags to promote your organisation and reach a wider audience. Here YMCA Bournemouth have been able to join the volunteerrecognitionday hashtag to widen the reach of this post to others joining in this conversation. You can use hashtag tracking tools to discover what people are saying about you on social. [citations – thinkdigitalfirst.co.uk]
- There are a LOT of people on social media – 63 per cent of people in the UK are using social media and two thirds of those use it everyday. From your survey responses before the event, we know the main challenges you face with regards to dissemination are a lack of resources and capacity, in addition to understanding your audience. Here you can see the main audiences of these platforms. Facebook Facebook has typically been the place where younger people spend most time online. However it’s demographics are changing as more older users are engaging via Facebook. To take advantage of this, some projects have produced videos to recruit participants, outlining the opportunity and how to get involved, and then promoted these through Facebook Twitter Through Twitter you can reach influential people such as those in your sector (for example, social media expert Jennifer Jones who has a substantial following particularly within higher education). These types of people known as influencers, are useful people to engage with to spread your message. For example, by asking them to re-tweet. The National Agency doesn’t have accounts for the other channels shown on screen. However, it is useful to know if your audience is using these platforms, and if so what they are saying? A future trend for these platforms is live content. For example, since Facebook launched their ‘Facebook Live’ service, there has been a 700% growth in video views, with people spending 3x longer watching a LIVE video than they do watching a recorded video. Linkedin is the most qualified way to reach professionals, particularly adults above the age of 30. In contrast to other digital channels, the platform also has more male users than female. So if your project is targeting educational professionals, particularly from more formal education and learning, Linkedin could be an effective way to reach these people as statistics show they may not be using other social media platforms. Over 90% of users on Instagram are under 35 and the majority are also female. Instagram is a useful platform to use if you are working with these demographics. Particularly if your project has a strong visual element which participants can get involved in e.g creative or multi-media activities. And finally, Snapchat is a newer, although rapidly growing channel for young people specifically. More and more users are joining snapchat and enjoying the interactive filters and other ways to engage using the platform. Even if you do not wish to create a Snapchat account now, it’s good to consider how your audience may already by using this particularly if you are working with young people. Although snapchat doesn’t share full gender demographics, it’s suggested that at least 70% of active users are young women.
- How can we help? As an output from this event, we are creating a digital toolkit designed to help you choose the right platform and engage your audience. By working with us as a National Agency and interacting with us on social media we can help you to share your successes. How you can share your story through submitting case studies to us at the NA and engaging with us on social media to share your project throughout your project journey!