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Dissemination for
Impact
Identifying and targeting
stakeholders for impact
05 December 2018
Birmingham, UK
• National Agencies are also trying to assess impact and
engage stakeholders.
• Don’t forget to engage with NA activities:
– Conferences & events
– Case studies
– Research projects
Some examples from the UK NA
Erasmus+ video
• Erasmus+ in the
UK 2014-2016
video
• Used at conference
& stakeholder
meetings.
Political committees
• Welsh Assembly
Enterprise &
Business
Committee
• Provided written
evidence and oral
evidence.
• UK and other
National Agencies
are involved in the
RAY network
exploring the
impact of mobility
on young people,
youth workers and
youth
organisations.
Research and evaluation
Mapping Stakeholders
Mapping stakeholders
• There is a large number of potential stakeholders:
– Public bodies
– Policy makers
– Employers, professional bodies & Trade Unions
– Education sector institutions
• They operate at local, regional, national and European
(international) levels.
• You can’t target them all, so which ones are most
important and realistic for you to target?
Individual vs collective action
Level
Individual
organisations
Whole
partnership
Local  X
Regional  X
National   (?)
European /
International
X 
• Write your stakeholder ideas on post-it notes.
- Stakeholder name
- Why they’re important
- Why is your project of interest to them?
Mapping stakeholders
LEVEL
STAKEH
OLDERS
9 MTHS 18 MTHS 27 MTHS 36 MTHS
LOCAL
REGIONAL
NATIONAL
(UK, NI, WALES,
SCOTLAND,
ENGLAND)
EUROPEAN /
INTERNATIONAL
• Local FE/VET college networks
• National Union of Teachers
• Chamber of Commerce
• European Commission, DG EAC
Possible stakeholders
Actions and timescales
Actions & timescales
• Now we’re going to think about:
– When we should target our stakeholders; and
– What activities we’ll undertake to engage them.
• Plot engagement journey’s on your flipchart sheets for
your stakeholders – from initial contact onwards.
• Remember to consider when your evidence become
available. What can you do to engage stakeholders
before then?
LEVEL
STAKEH
OLDERS
9 MTHS 18 MTHS 27 MTHS 36 MTHS
LOCAL
REGIONAL
NATIONAL
(UK, NI, WALES,
SCOTLAND,
ENGLAND)
EUROPEAN /
INTERNATIONAL
LEVEL
STAKE-
HOLDERS
9 MTHS 18 MTHS 27 MTHS 36 MTHS
LOCAL
Chamber of
Commerce
Digital
competences
for
employees,
apprentices &
future
workforce
Hello &
introduction to
project
Explain
relevance
Discuss
possible local
events,
newsletters,
involvement
Showcase at
CofC event to
recruit
businesses &
apprentices for
testing
Gather initial
industry
feedback
CofC
newsletter
item
Showcase
pilot at CofC
event
Discuss real-
world
applications in
businesses &
local rollout
CofC
newsletter
item
Policy briefing
Stand at CofC
annual
conference
Employer
demos
Real employer
/ learner
testimonies
Recruit
businesses for
learning

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Learning Networks Dissemination for Impact Dec 2018

  • 1. Dissemination for Impact Identifying and targeting stakeholders for impact 05 December 2018 Birmingham, UK
  • 2. • National Agencies are also trying to assess impact and engage stakeholders. • Don’t forget to engage with NA activities: – Conferences & events – Case studies – Research projects Some examples from the UK NA
  • 3. Erasmus+ video • Erasmus+ in the UK 2014-2016 video • Used at conference & stakeholder meetings.
  • 4. Political committees • Welsh Assembly Enterprise & Business Committee • Provided written evidence and oral evidence.
  • 5. • UK and other National Agencies are involved in the RAY network exploring the impact of mobility on young people, youth workers and youth organisations. Research and evaluation
  • 7. Mapping stakeholders • There is a large number of potential stakeholders: – Public bodies – Policy makers – Employers, professional bodies & Trade Unions – Education sector institutions • They operate at local, regional, national and European (international) levels. • You can’t target them all, so which ones are most important and realistic for you to target?
  • 8. Individual vs collective action Level Individual organisations Whole partnership Local  X Regional  X National   (?) European / International X 
  • 9. • Write your stakeholder ideas on post-it notes. - Stakeholder name - Why they’re important - Why is your project of interest to them? Mapping stakeholders
  • 10. LEVEL STAKEH OLDERS 9 MTHS 18 MTHS 27 MTHS 36 MTHS LOCAL REGIONAL NATIONAL (UK, NI, WALES, SCOTLAND, ENGLAND) EUROPEAN / INTERNATIONAL
  • 11. • Local FE/VET college networks • National Union of Teachers • Chamber of Commerce • European Commission, DG EAC Possible stakeholders
  • 13. Actions & timescales • Now we’re going to think about: – When we should target our stakeholders; and – What activities we’ll undertake to engage them. • Plot engagement journey’s on your flipchart sheets for your stakeholders – from initial contact onwards. • Remember to consider when your evidence become available. What can you do to engage stakeholders before then?
  • 14. LEVEL STAKEH OLDERS 9 MTHS 18 MTHS 27 MTHS 36 MTHS LOCAL REGIONAL NATIONAL (UK, NI, WALES, SCOTLAND, ENGLAND) EUROPEAN / INTERNATIONAL
  • 15. LEVEL STAKE- HOLDERS 9 MTHS 18 MTHS 27 MTHS 36 MTHS LOCAL Chamber of Commerce Digital competences for employees, apprentices & future workforce Hello & introduction to project Explain relevance Discuss possible local events, newsletters, involvement Showcase at CofC event to recruit businesses & apprentices for testing Gather initial industry feedback CofC newsletter item Showcase pilot at CofC event Discuss real- world applications in businesses & local rollout CofC newsletter item Policy briefing Stand at CofC annual conference Employer demos Real employer / learner testimonies Recruit businesses for learning