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A presentation covering the main points of how I would use the role of Digital Marketing Coordinator to showcase and promote the work of the University of Portsmouth's Student Union.

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  1. 1. Thomas Patterson<br />UPSU Digital Marketing Coordinator<br />- How I would use the role.<br /> April 2011<br />
  2. 2. Top level view<br />“to tighten and expand the current brand across the varying platforms, and further actively engage the students of Portsmouth in the activities of their union through the creative use of existing and emerging technologies”<br />
  3. 3. My background<br />No formal marketing education<br />Creatively use technology<br />understand the kinds of mediating technologies that can best be used to make engaging experiences where connections happen.<br />Actively contribute to the progress and the growth of the Union <br />
  4. 4. The Union<br />Forward looking and innovative<br />Proved this with the decision to become a charity<br />Vital in moving the Union forward, as a brand<br />Why is the brand so important?<br />
  5. 5. The users<br />Current students are part of Generation Z<br />Do not remember a time before the internet<br />More connected than any other previous generation<br />Social Media has destroyed “Main Websites” and inhibited traditional communication regarding brands and services<br />Current users care about finding and sharing the best content<br />
  6. 6. How I would use the role<br />Further engage the current users<br />Increase the current number of users<br />How – develop and utilise the current digital channels?<br />Main website (upsu.net) – Last 30 days, average of 86 daily visitors who typically average 1.3 page-views. 9236 registered forum users<br />Twitter – 1156 followers<br />Facebook – 5431 people “like” the union<br />YouTube channel – 24 subscribers, however 20,054 total views since July 2007<br />Sabb blogs – more frequent and lightweight communication with the community <br />
  7. 7. How I would use the role<br />Blur the line between traditional and digital media<br />Introduce the use of QR codes on flyers and posters to increase the engagement time between content and student<br />Evolution of the live coverage events<br />Build upon the foundation of this years live elections coverage with the heavy use of converged media<br />Development of an application that allows users to view content after the event<br />
  8. 8. How I would use the role<br />Propose and develop applications deployed upon mobile devices<br />Smartphones provide a popular new medium with which the union can deliver information and engage the users<br />Many services, one application<br />Location aware content<br />Integrate augmented reality to deliver content in a cutting edge fashion<br />
  9. 9. Leading examples<br />iHobo.<br />Raises the awareness of the <br />plight of homelessness <br />through a social game in <br />which users have to<br />look after a homeless person <br />that “lives” on their mobile device.<br /><ul><li>Innovative
  10. 10. Award winning
  11. 11. Raises the awareness of the charity, Depaul UK</li></li></ul><li>Leading Examples<br />Mobile Oxford is an App that <br />centralises all of the <br />information regarding services<br />offered by the university.<br /><ul><li>Library Integration
  12. 12. Building details
  13. 13. Real-time transport information </li></ul>Closer to home, Southampton University have a <br />real-time transport information App.<br />
  14. 14. Leading examples<br /><ul><li>Virtual Events
  15. 15. Engage with visitors through live text/video chat
  16. 16. Leave behind on-demand content for future use</li></li></ul><li>Thank you for listening!!<br />