4. People in need
Potential group so long as they are lacking in skills/
knowledge/ motivation to be successful not limited to
simply the poor, disadvantaged, marginalized in society,
underprivileged, and/or economically challenged!
5. People in need
Undefined Target Tackling a community
Audience wide problem
An Individual/Business
Defined Target Audience in need
6. People in need
In both cases the team should
assess NEEDS
7. Needs assessment
Aim
Conduct a “Needs assessment” to arrive at your target
audience when your target audience is undefined.
8. Needs assessment
Steps
Step 1: Clarify your purpose and draft an action plan
Step 2: Decide on what data you would like to collect
Step 3: Analyze your data. Summarize your results.
What is your data telling you?
Step 4: Now decide on your target audience
Step 5: Examine the needs of the group you choose
to work with.
9. Needs assessment
Which factors are relevant for your project?
Relevant? How will you address it?
Economic Organizing street vendors into a
Professionals’ needs of network
Factors teatime delight in a traditional
way
Surviving financially for the first few
Social Factors Street vendors, safety issues years -> improving products
Environment Recyclable/reusable packing
Environmental-friendly
al Factors packaging, waste
management
11. Business ideas
Economic Society Environment
• Economically • Positive impact • Environment
sustainable on the friendly
• Technically community • Is the team
possible • Building people sensitive to long-
• Operationally success skills term effects of
feasible • Ethical project?
Triple Bottom Line
12. Business ideas
Empowerment
Acquiring
knowledge Put skills and Being able to
Dependency
and skills Knowledge in use skills and
on others for
through action in the knowledge
help
Information real world independently
from team
13. Business ideas
Please list team names (in order of presentation)
Team names
1. Consider the relevant economic,
social, and environment factor?
JUDGING ELEMENTS
2. Effectively empower its target
audience(s)?
3. Target people in need?
4. Apply business and economic
concepts and an entrepreneurial
approach?
5. Improve the quality of life projects
beneficiaries?
RANKING: Please rank the teams, 1
being your first choice; NO TIES
ALLOWED
PROJECT JUDGING CRITERION
15. Mr. Lưu Đình Toàn
Class: K46E
• Former member of human
resource department, one
of the first tenure’s
member of SIFE FTU2
• NIGOCO Project
• 9/2011-1/2012: CEO Asisstant
• 2010-2011: International Programme director of YMCA
• Now: Project Coordinator of BCCYMCA, USA
16. Ms. Nguyễn Quốc Kim Phương
Class: K46A
• Former Leader of Finance
Department; holding
activities raising fund for
SIFE FTU2
• NIGOCO Project
• Chairman of some small TV shows
• Now: Producer of YANTV