All About LinkedIn: For Beginners

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All About LinkedIn: For Beginners



LinkedIn is a platform that every professional should be on, and we can help you wrap your head around it with this LinkedIn tutorial for beginners.

LinkedIn is a platform that every professional should be on, and we can help you wrap your head around it with this LinkedIn tutorial for beginners.



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All About LinkedIn: For Beginners Presentation Transcript

  • 1. For Beginners
  • 2. •  •  •  •  You need a LinkedIn profile Click Join Now to get started Follow the instructions Stuck? LinkedIn has a great Help Center (
  • 3. •  Connect with coworkers, friends, acquaintances, and those with whom you are interested in networking •  Customize the default message •  Don’t feel obligated to accept requests
  • 4. •  Add updates on LinkedIn homepage (articles, news, etc.) •  3 – 5 times per week •  Share other company’s statuses, and engage with your connections
  • 5. •  Follow other companies in your industry as well as your own employer •  This info appears on the bottom of your profile
  • 6. •  Professional •  High quality es! Y No.
  • 7. In this section: •  Be interesting •  Get to the point (short & sweet) •  Tell a story
  • 8. In this section: •  Under each job, briefly explain what you did •  Your experience should be robust •  Cite specific examples of your accomplishments (i.e. increased revenue by 50% by eliminating wasteful activities)
  • 9. In this section: •  Robust, relevant skills section •  Your skills should be endorsed by others •  Endorse others and they are more likely to endorse you
  • 10. •  Write recommendations for co-workers and supervisors •  Ask a supervisor or co-worker to write you a recommendation on LinkedIn •  Research how to write and ask for recommendations
  • 11. These next few examples got it right!
  • 12. Exercise: Seek out professionals in your field and check out their profiles. Consider our tips for creating a good profile and then emulate those in your field that you deem “good” based on the previously mentioned info.
  • 13. What are groups and why are they important? Groups are a place to stay up-to-date about trending topics and discussions in your industry. If used properly, groups can help you meet people and can present opportunities for growth for your company.  
  • 14. •  Join groups related to your industry •  You can also join groups related to hobbies or other things you enjoy •  Actively participate in these groups The above groups are a great start for someone in content marketing!
  • 15. Exercise: •  Join three to five groups related to your profession •  Comment on two group posts daily •  Post two weekly articles to groups and follow up on conversation •  Connect with two professionals in your field or your target market each week
  • 16. To learn more about LinkedIn, check out some of the resources on our blog: Email us at: