How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career
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This presentation was on how to design and a powerful LinkedIn profile and leverage LinkedIn to advanced your career was delivered to the IAAP AL-MS division conference on June 13, 2015. Learn how to create a LinkedIn profile that can be found in LinkedIn searches. Create a powerful LinkedIn summary statement. How to strategically use LinkedIn groups. Build authority in your area of expertise using LinkedIn Publisher.
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How to design a powerful Linkedin Profile and leverage Linkedin to advanced your career
- 1. “Picture where you want to be and let LinkedIn help you get there!” It takes work to make dreams become a reality. – Donna Gilliland
- 2. Designing and Leveraging Your LinkedIn Profile Donna Gilliland, Founder of MOSTraining Social Business Speaker and Educator
- 3. Profile: optimize for exposure Connections: strategies and tips Social Proof: Recommendations & Endorsements Linked in AGENDA Tools: Job Search, LinkedIn Publisher Groups: strategies and tips
- 4. “Picture where you want to be and let LinkedIn help you get there!” It takes work to make dreams become a reality. – Donna Gilliland
- 5. Largest professional network on the Internet. Founded in 2003. 364+ million members worldwide. Executives from every Fortune 500 company. LinkedIn Facts
- 6. Profile Facts Profile Photo • Results in more views. Summary • 40 words or more increases your chances of appearing in search results. Groups • Group activity can result in 5x more views of your profile.
- 7. 78% U.S. Recruiters surveyed use a search engine Online Reputation research study commissioned by Microsoft Perform a Google search on your name
- 8. 85%U.S. HR professionals say online reputation influences their hiring decisions. Online Reputation research study commissioned by Microsoft Online Reputation Research Study
- 10. Do you know why you want to be on LinkedIn?
- 12. Linked Write down your goals for being on LinkedIn
- 13. Gather all your data… Linked Job History Certifications Specialized skills Memberships Videos Presentations
- 14. Professional Headline 120 characters Who are you? What do you offer? Your Headliner TIP: your headline travels with you when you comment and post. Professional photo
- 15. 3 Web sites Call to Action headings Custom URL Adding website links to your profile
- 16. Your background photo should visually represent something about you.
- 18. Status Updates Tip: Plan status updates to coincide with your LinkedIn goals. Goal Examples • Gain visibility • Subject matter expert • Share information • Attract new clients
- 19. SUMMARY – 2000 characters of space Write your Summary section in a Word document so you can spell check. Where applicable include a link to a video, document or presentation. Think keyword strategic as you craft your Summary section.
- 20. Article: What to say in your Linkedin Summary Article Link: http://www.businessinsider.com/what-to-say-in-your-linkedin-summary-statement-2014-12
- 22. Groups – strategic choices Choose based upon your industry and/or interest. Contribute to your Groups. Groups appear on your Profile. Reach out and connect.
- 23. LinkedIn Publisher – show what you know.
- 24. LinkedIn iPhone Job Search App
- 25. Grow Your Network Business colleagues People your meet at events Connect with customers Use LinkedIn’s Advanced search
- 26. Social Proof Recommendations & Endorsements
- 27. Recommendations – reach out and recommend Be genuine and ethical. • Recommend people who you truly know their work. • Don’t ask anyone to recommend your work if they don’t know your work.
- 28. Endorsements - the mini recommendation Up to 50 skills can be placed on your Profile. Reach out and thank those who endorse you. Don’t endorse the skills of people you don’t know. Don’t ask people to endorse you if they have not witnessed your work.
- 29. Follow LinkedIn Company Pages • Stay on top of what your competitors are doing. • Great source of information for a possible interview. • See your degrees of separation. • Follow your customer’s pages. • Follow your vendor’s pages.
- 30. Let’s stay connected… LinkedIn: www.LinkedIn.com/in/DonnaGilliland Follow on Twitter: www.Twitter.com/DonnaGilliland Facebook: www.Facebook.com/MOSTraining Subscribe to my YouTube channel: www.YouTube.com/MOSTraining
Editor's Notes
- Microsoft commissioned Cross-Tab to perform a Online Reputation research study on Positive online reputations matter. Among U.S. recruiters and HR professionals surveyed, 85% say that positive online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent.
- place to get business intelligence, to research problems, to establish an online presence where other people in the network can find
- Brand you Open doors to new opportunities Social marketing campaign Position a new product or service
- TIP: the headliner what people see first when they perform a Google search. Thinking keywords when writing your headline. NOTE: LinkedIn will not show your Profile as 100% complete unless you have at least 3 recommendations.
- Use the Web sites section to link to your Company web site, blog and/or social channels. Use the Other category classification in order to create a customized label for the website. I use it as a CTA (call to action). Customize your LinkedIn URL from the numeric link that LinkedIn defaults to. Include your LinkedIn URL in your email signatures.
- Skills & Expertise is a great way to find the exact keyword terms related to your field. You can include of to 50 skills. It’s an opportunity for endorsements. Skills that have been endorsed cannot be rearranged. TIP: when people endorse you, reach out and thank them.
- Groups appear on you profile. It provides people with a pulse for what you are interested in and how serious you are about keeping up within your own area of expertise.
- Default for search results are for1st degree connections. One of many reasons to build your network.
- Giving endorsements gains visibility. Thank people for endorsing you.