LinkedIn - What is it good for? A strategic approach to using LinkedIn for business growth

1. Claire Dunning
What is it good for?

2. LinkedIn as a business
development tool
• Generate more leads
• Increase customer share
• Engage targeted industry professionals
• Build credibility
• Research specific market sectors
• By-pass the gate keeper
• Find a job/employees

3. Are we leveraging the
relationships we have to create
the relationships that we need?

4. “Six Degrees of Separation”

5. Who are our
Power Connectors?

6. Focus Energy on your
Power Connectors

7. See Opportunities in Everyone

8. Weak ties can be more
important than strong ones

9. Invest in all your connections
Power Connectors Weak Ties
• Stay Connected • Stay Connected
• Make Quality • Reply to Email
Introductions
• Spread
• Stop the SPAM Connections
• Include Them • Be Altruistic
• Make It Personal • Follow Through

10. Know, Like
and Trust

11. Optimising your personal profile

12. Professional headline

13. Positioning

14. Positioning

15. Group membership

16. Company pages - IBM

17. Company pages - HP

18. Company pages - Dell

19. Privacy controls

20. Q+A

21. THINK IWORD IBRAND
SOCIAL IEVENTS
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Branding and Marketing