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Gatekeepers of Sustainable Innovation
 

Gatekeepers of Sustainable Innovation

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Presentation of Satu Lähteenoja, Demos Helsinki, at the World Resources Forum Davos, 2013.

Presentation of Satu Lähteenoja, Demos Helsinki, at the World Resources Forum Davos, 2013.

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    Gatekeepers of Sustainable Innovation Gatekeepers of Sustainable Innovation Presentation Transcript

    • Satu Lähteenoja Demos Helsinki Davos, 6.-9.10.2013 Gatekeepers of sustainable innovation
    • Demos Helsinki - independent Think tank. Demos Helsinki creates new markets for resource smart consumer businesses.
    • Isolation? Healthy room air? New roof? New windows? Electricity source? Heating source?
    • What if house owners could get the solution from one place?
    • Source: Futerra 2013
    • Source: Futerra 2013
    • !
    • Gatekeepers can influence our decisions Gatekeepers are not only top- down decision makers but also people at everyday communication situations. They offer information on new alternatives and persuasive arguments during the decision making process.
    • Peloton co-creation for sustainable innovation Process with already 15 different gatekeeper groups: - Builders - Catering and lunch cafeteria staff - Customer service assistants - Housing operators - Lifestyle media - Municipalities and regions - Tourism service providers - Retailers - etc.
    • Results: new services For example: New energy expert service of European-wide Rautia hardware retail chain Nopsa travel service with a focus on local luxury Low-carbon lunch of Fazer food services operating in all Nordic countries
    • Peloton Club: bringing challengers to the markets www.pelotonclub.me
    • Peloton strategy Creating and scaling up behaviour change businesses: 1) better efforts in the service design of the existing products and services 2) Game changer -strategy: radically new sustainable lifestyle services (e.g. collaborative consumption) !
    • Demos Helsinki, Laivurinkatu 41, kulmahuoneisto, 00140 Helsinki Thank you! satu.lahteenoja@demoshelsinki.fi