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www.sustainable-lifestyles.eu
From Global Champions to Local Loops:
Sustainable Lifestyles in Europe 2050
Aleksi Neuvonen
...
Demos Helsinki -
independent Think tank.
Demos Helsinki creates new markets for
resource smart consumer businesses.
SPREAD Sustainable Lifestyles 2050
www.sustainable-lifestyles.eu
http://www.sustainable-lifestyles.eu/fileadmin/images/content/
D4.1_FourFutureScenarios.pdf
www.sustainable-lifestyles.eu
Pandemic technology
Meritocracy
Endemic technology
Human-centrism
www.sustainable-lifestyles.eu
Mobility (daily and tourism)
11 000 kg
Housing: building
2400 kg
Product
consumption
2600 kg...
www.sustainable-lifestyles.eu
Mobility (daily and tourism)
11 000 kg
Housing: building
2400 kg
Product
consumption
2600 kg...
www.sustainable-lifestyles.eu
Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu
Pandemic technology
Meritocracy
Endemic technology
Human-centrism
Singular Super Champions
p...
www.sustainable-lifestyles.eu
Structure of the scenarios
www.sustainable-lifestyles.eu
Pandemic technology
Meritocracy
Endemic technology
Human-centrism
www.sustainable-lifestyles.eu
Craftsman attitude
Local turn
Rediscovery
of local resources
Peak-oil
game-changer
I returne...
Six-pack of most influential lifestyle triggers
1. Extremely high energy and food prices persuade people to focus their cho...
Gatekeepers for lifestyle changes
Scenario ”Local Loops”
www.sustainable-lifestyles.eu
Material footprint distribution comparison between scenarios
(total 2050 footprint 8000kg/ye...
www.sustainable-lifestyles.eu
Pandemic technology
Meritocracy
Endemic technology
Human-centrism
iFuture workshops: testing...
www.sustainable-lifestyles.eu
iFuture participant’s
footprint 2012-205
www.sustainable-lifestyles.eu
...but why scenarios on sustainable lifestyles?
www.sustainable-lifestyles.eu
1.
Alternative futures for sustainable lifestyles.
There are several pathways/social models ...
www.sustainable-lifestyles.eu
2.
Expanding the scope of feasible.
Normative scenarios on sustainable lifestyles help in lo...
www.sustainable-lifestyles.eu
3.
Experiments are signpost towards disruptive change
Scenarios are tools for evaluating pot...
www.sustainable-lifestyles.eu
4.
New leverages for advancing sustainable society.
Focus of scenarios is on systemic relati...
www.sustainable-lifestyles.eu
Next steps:
European scenarios are a platform for city/region/
industry/company level scenar...
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From Global Champions to Local Loops: Sustainable Lifestyles in Europe 2050

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The presentation held in World Resources Forum Davos 2013 and it is based on the SPREAD Sustainable Lifestyles 2050 projects backcasting scenarios (http://www.demoshelsinki.fi/julkaisut/from-local-loops-to-global-champions-scenarios-for-sustainable-lifestyles-2050/)

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From Global Champions to Local Loops: Sustainable Lifestyles in Europe 2050

  1. 1. www.sustainable-lifestyles.eu From Global Champions to Local Loops: Sustainable Lifestyles in Europe 2050 Aleksi Neuvonen Demos Helsinki www.demoshelsinki.fi aleksi.neuvonen@demoshelsinki.fi Twitter: @leksis Satu Lähteenoja Demos Helsinki www.demoshelsinki.fi satu.lahteenoja@demoshelsinki.fi Twitter: @satulahteenoja Rosa Groezinger Centre on Sustainable Consumption and Production (CSCP) www.scp-centre.org Rosa Groezinger@scp-centre.org
  2. 2. Demos Helsinki - independent Think tank. Demos Helsinki creates new markets for resource smart consumer businesses.
  3. 3. SPREAD Sustainable Lifestyles 2050
  4. 4. www.sustainable-lifestyles.eu http://www.sustainable-lifestyles.eu/fileadmin/images/content/ D4.1_FourFutureScenarios.pdf
  5. 5. www.sustainable-lifestyles.eu Pandemic technology Meritocracy Endemic technology Human-centrism
  6. 6. www.sustainable-lifestyles.eu Mobility (daily and tourism) 11 000 kg Housing: building 2400 kg Product consumption 2600 kg Leisure time 1500 kg Food 7300 kg Housing: electricity 3300 kg Others 900 kg 20502040203020202012 30 000 kg Mobility (daily and tourism) 2800 kg Food 2500 kg Housing: building 1300 kg Others Housing: electricity 300 kg Product consumption Leisure time 300 kg 8000 kg 37 years = one generation
  7. 7. www.sustainable-lifestyles.eu Mobility (daily and tourism) 11 000 kg Housing: building 2400 kg Product consumption 2600 kg Leisure time 1500 kg Food 7300 kg Housing: electricity 3300 kg Others 900 kg 20122020203020402050 Mobility (daily and tourism) 2800 kg Food 2500 kg Housing: building 1300 kg Others Housing: electricity 300 kg Product consumption Leisure time 300 kg Assumption on sustainable lifestyles as a doable goal Elements of disruptive change From quantitative decline in resource use to qualitative bits of lifestyles
  8. 8. www.sustainable-lifestyles.eu Pandemic technology Meritocracy Human-centrism Endemic technology
  9. 9. www.sustainable-lifestyles.eu Pandemic technology Meritocracy Endemic technology Human-centrism Singular Super Champions price mechanism Upcycling economy Dense urban living Competition Ubiquitous technologies Multiprofessional careers Digital communities 3D printing consumers Energy crises Local resources, local technologies Local professional clusters/guilds Service economy Economic crises, collapse of nation states Local resources Production of food and energy in large role Governing the Commons Local Loops Empathetic Communities
  10. 10. www.sustainable-lifestyles.eu Structure of the scenarios
  11. 11. www.sustainable-lifestyles.eu Pandemic technology Meritocracy Endemic technology Human-centrism
  12. 12. www.sustainable-lifestyles.eu Craftsman attitude Local turn Rediscovery of local resources Peak-oil game-changer I returned my old shoes to the shoe store and got my store credit returned by doing so. I can now get brand new shoes and I know that it’s great for the environment as well! “For my husband and me, leisure means visiting one the Local Gastronomy Guilds around, who are reinventing new recipes from local seasonal food.” Open kitchens promoting local gastronomy Food lessons of green cooking 2023: Oil prices continue to rise beyond belief, pushing great numbers of logistics companies out of the market or forcing them to sell their operations to the few remaining large ones. As a result, a small number of firms dominate transport markets in many countries, which ultimately leads to significant price increases. !I love living in my Danish town. We haven’t had to worry about buying energy in ages. I know lots of other towns that enjoy the same situation. Green doorkeepers are a specialized guild that controls, monitors and ensures the energy efficiency of buildings and blocks. They serve as links between the neighbourhoods.
  13. 13. Six-pack of most influential lifestyle triggers 1. Extremely high energy and food prices persuade people to focus their choices on local and secure alternatives. 2. Tight workplace and neighbourhood-based communities enable and encourage people to share spaces and equipment. The need for living space is reduced. 3. People live close to their guild peers. Ample service options mean minimal need to commute outside the neighbourhood. 4. People prefer appliances, furniture and clothes to be sold as services. Maintenance and adaptation services are improved and they significantly prolong the lifecycle of products. 5. Consumers can no longer make mistakes: policies built on scientifically backed environmental and health objectives eliminate bad choices. 6. People eat out more. Better food services ensure a healthy diet, adjust portions to optimal size, eliminate food waste and help people focus on their work and social life. Scenario ”Local Loops”
  14. 14. Gatekeepers for lifestyle changes Scenario ”Local Loops”
  15. 15. www.sustainable-lifestyles.eu Material footprint distribution comparison between scenarios (total 2050 footprint 8000kg/year/capita in all scenarios)
  16. 16. www.sustainable-lifestyles.eu Pandemic technology Meritocracy Endemic technology Human-centrism iFuture workshops: testing scenarios with people
  17. 17. www.sustainable-lifestyles.eu iFuture participant’s footprint 2012-205
  18. 18. www.sustainable-lifestyles.eu ...but why scenarios on sustainable lifestyles?
  19. 19. www.sustainable-lifestyles.eu 1. Alternative futures for sustainable lifestyles. There are several pathways/social models to sustainable society. Sustainable society should enable diversity of lifestyles.
  20. 20. www.sustainable-lifestyles.eu 2. Expanding the scope of feasible. Normative scenarios on sustainable lifestyles help in looking beyond current lock-ins.
  21. 21. www.sustainable-lifestyles.eu 3. Experiments are signpost towards disruptive change Scenarios are tools for evaluating potential and routes for scaling up of lifestyle experiments and emerging technologies.
  22. 22. www.sustainable-lifestyles.eu 4. New leverages for advancing sustainable society. Focus of scenarios is on systemic relationships between lifestyles- technologies-politics and how interplay of these factors could accelerate leap towards more sustainable practices.
  23. 23. www.sustainable-lifestyles.eu Next steps: European scenarios are a platform for city/region/ industry/company level scenarios. Just add local characteristics, strategic goals, startups, experimental projects, community projects.... Results: shared visions on enabling policy environments, supportive infrastructure and alternative business models.

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