Satu Lähteenoja
Demos Helsinki
Davos, 6.-9.10.2013
Gatekeepers of
sustainable innovation
Demos Helsinki -
independent Think tank.
Demos Helsinki creates new markets for
resource smart consumer businesses.
Isolation?
Healthy room air?
New roof?
New windows?
Electricity source?
Heating source?
What if house owners
could get the solution
from one place?
Source: Futerra 2013
Source: Futerra 2013
!
Gatekeepers can
influence our decisions
Gatekeepers are not only top-
down decision makers but
also people at everyday
comm...
Peloton co-creation for
sustainable innovation
Process with already 15 different
gatekeeper groups:
- Builders
- Catering ...
Results: new
services
For example:
New energy expert service of
European-wide Rautia hardware
retail chain
Nopsa travel se...
Peloton Club: bringing
challengers to the markets
www.pelotonclub.me
Peloton strategy
Creating and scaling up
behaviour change businesses:
1) better efforts in the service
design of the exist...
Demos Helsinki, Laivurinkatu 41, kulmahuoneisto, 00140 Helsinki
Thank you!
satu.lahteenoja@demoshelsinki.fi
Gatekeepers of Sustainable Innovation
Gatekeepers of Sustainable Innovation
Gatekeepers of Sustainable Innovation
Gatekeepers of Sustainable Innovation
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Gatekeepers of Sustainable Innovation

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Presentation of Satu Lähteenoja, Demos Helsinki, at the World Resources Forum Davos, 2013.

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Gatekeepers of Sustainable Innovation

  1. 1. Satu Lähteenoja Demos Helsinki Davos, 6.-9.10.2013 Gatekeepers of sustainable innovation
  2. 2. Demos Helsinki - independent Think tank. Demos Helsinki creates new markets for resource smart consumer businesses.
  3. 3. Isolation? Healthy room air? New roof? New windows? Electricity source? Heating source?
  4. 4. What if house owners could get the solution from one place?
  5. 5. Source: Futerra 2013
  6. 6. Source: Futerra 2013
  7. 7. !
  8. 8. Gatekeepers can influence our decisions Gatekeepers are not only top- down decision makers but also people at everyday communication situations. They offer information on new alternatives and persuasive arguments during the decision making process.
  9. 9. Peloton co-creation for sustainable innovation Process with already 15 different gatekeeper groups: - Builders - Catering and lunch cafeteria staff - Customer service assistants - Housing operators - Lifestyle media - Municipalities and regions - Tourism service providers - Retailers - etc.
  10. 10. Results: new services For example: New energy expert service of European-wide Rautia hardware retail chain Nopsa travel service with a focus on local luxury Low-carbon lunch of Fazer food services operating in all Nordic countries
  11. 11. Peloton Club: bringing challengers to the markets www.pelotonclub.me
  12. 12. Peloton strategy Creating and scaling up behaviour change businesses: 1) better efforts in the service design of the existing products and services 2) Game changer -strategy: radically new sustainable lifestyle services (e.g. collaborative consumption) !
  13. 13. Demos Helsinki, Laivurinkatu 41, kulmahuoneisto, 00140 Helsinki Thank you! satu.lahteenoja@demoshelsinki.fi

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