1. DAVID RICKETTS
10928 Ellison Creek Drive ■ Concord Twp, OH 44077 ■ Phone: 216-857-1188 ■ E-mail: dricketts@rocketmail.com
EXECUTIVE SALES LEADERSHIP  SOFTWARE / TECHNOLOGY
REVENUE STREAM GENERATION / HIGH PERFORMANCE TEAM DEVELOPMENT / PROVEN
SALES METHODOLOGIES & PROCESES / SALES CHANNEL INFRASTRUCTURE DEVELOPMENT
SPAN OF EXPERTISE  Offering 15+ years experience in software sales and management.
Verifiable success in high profile sales roles for world class technology
companies.
- Regional & National
Sales Management  Exceptional ability to drive revenue and new customer acquisition. Grew
revenue in 2012 from $13 to $38 million, doubling the number of net new
customers year over year.
- Led Multiple
Reorganizations &
Restructurings  Consistent record of dramatically exceeding sales quotas, margins and
targets.
- Experience Securing  Track record of growing and expanding sales revenues via exploitation
Large Multi Million of new markets and strategic market segmentation. Vertical targeting of
Software Transactions companies with emerging demand has resulted in significant growth in
average transaction value.
- Passion For Recruiting,
Building, Developing &
Mentoring High CORE COMPETENCIES
Performance Sales Teams
 Strategic Business Development  Sales Team Restructuring
 Executive Sales Management  Efficiency Improvements
Complex Sales Process  Increasing ASP Software Sales  High-Profile/Key Accounts
and Methodology  Channel Sales /Partnerships  High Technical Aptitude
Evangelist  Complex Selling Skills  Refined Prospecting Skills
 Tier 1/Emerging Growth Cos.  Reporting & Forecasting
PROFESSIONAL NARRATIVE
hybris ■ Montreal, ON 2011 – 2013
Vice President of Sales NA/East Region (1/12 – 1/13)
 Grew overall Sales Organization by more than 200% instrumental in recruiting, hiring and
development of more than 30 new hybris sales and sales support personnel across North America
 Grew Average Deal size by more than 175% to almost $900k via target messaging and flawless
execution of complex selling processes
 Grew Sales Revenue year over year by more than 200% increase in new customer revenue was
close to 300% year over year
 125% increase in new customers my team accounted for more than 60% of new customer revenue
 Collaborated with Marketing and Business Development to increase pipeline to 4x target revenue
 Lead initiatives that resulted in improved close rates, shorter opportunity duration and higher customer
satisfaction
Vice President of Sales. Business Development and Solution Engineering – iCongo/hybris (4/11 – 1/12)
 Managed a post merger Transitional Sales Team across Sales, Pre-Sales and BD. Responsible for
pipeline development, channel relationships and sales strategy and execution
 Implemented new Sales Processes and Methodology across entire Sales Organization
 Grew Sales Revenue for both hybris and iCongo during the transition

2. DAVID RICKETTS RESUME PAGE 2 OF 2
ATG/Oracle.Boston, MA 2010 – 2011
Sr Sales Executive – Strategic Named Accounts (09/10 – 03/11)
Crossview Inc. Cleveland, OH 2010 – 2010
Vice President of Business Development (06/10 – 09/10)
Sterling Commerce Inc. Dublin, OH 2004 – 2010
Director of National Retail Sales (03/08 – 04/10)
 Success of Retail Vertical team led to restructuring of all sales teams company wide
st
 2009 Top Performing Director in Company driving more than $19.2 million in new software and 1
year maintenance
 Closed sales opportunities with high-profile clients including Staples, DSW, HBC, 1-800-
flowers.com, BJ’s Target, Walmart, Lowes, Urban Outfitters, REI, Express, NY&Co, Follett, Brown
Shoe, Menards….
 Supported efforts to secure several multi-million dollar consulting engagements valued over $30
million
 2008 built new Retail only Vertical Sales Team hired 6 reps and helped develop a cross functional
Go To Market Strategy
Sr. Sales Executive (05/04 – 03/08)
 2007 300% of Plan Sales and Service Revenue in excess of $9.5 million
 2007 Number 2 Sales Executive in Company with more than $7 million in net new software license
 2006 280% of Plan Sales and Service Revenue in excess of $13 million
 2006 - Number 1 Sales Executive in Company with more than $10 million in new License Revenue.
 2005 Sales and service revenue in excess of $4.5 million
 2004 Sales and service revenue in excess of $6 million
Manhattan Associates Atlanta, Ga. 1998 – 2004
Sales Executive/Channel Sales Manager
 2003 closed single largest transaction for Windows based SCE solution to Heinz for more than $1
million; spent second half of the calendar year managing the primary Value Added Reseller of
Manhattan Associates Solutions – Siemens Dematic (more than 50 direct sales reps).
 2002 closed 5 new software transactions while a mid market rep that realized close to $3 million in
total revenue and more than $1 million in new software licenses
 2001 attained Presidents Club closing 6 transactions, all of which were tied to a new Windows Based
SCE solution launched in early 2001
 2000 Quota performance including closing the largest WMS transaction in company history for more
than $5 million in software and services revenue
 1999 successfully made the transition from Pre Sales Consultant to Sales Executive
Crowe Chizek and Co. Cleveland, OH 1996 – 1998
Waxman Industries, Inc. Bedford Heights, OH 1994 – 1996
Manco Inc. (now Henkel) Avon Lake, OH 1992 – 1994
Westinghouse Naval Systems Division Cleveland, OH 1989 – 1992
ACADEMIC ACHIEVEMENTS
Bachelor of Business Administration | Cleveland State University | Cleveland |OH
PERSONAL
Married with 4 children, love camping, fishing, and all Ohio based Sports Teams