1. Jesse B. Adams
78840 Via Carmel
La Quinta, CA 92253 - 760-500-0055
JesseB.Adams@Gmail.com
CEO/President/COO/Senior Executive
A dynamic, consistent performing and award-winning executive offering over thirty-five years of
leadership experience in the Information Technology field. He offers a proven track record in sales,
operations and marketing while delivering sustainable operational revenue and profit growth in highly
competitive industries. He has strong qualifications in hiring, organizing, building and leading
performance teams to attain stretch business goals and objectives. He is a confident, experienced decision
maker and skilled leader. He is capable of operating independent and manages the business and personnel
effectively in dispersed geographic locations. Jesse possesses excellent communication and interpersonal
skills, as well as, a proven strong and successful team builder.
Professional Experience
Tranzfinity, Inc.
Chairman and COO 4/08 – 3/31/10
Mr. Adams was the founding Chairman/COO for Tranzfinity, Inc. He was responsible for the startup
operations and development of this California based company focused on the acceleration and enablement
of NFC provisioned Mobile devices for multiple types of transactions.
VeriFone, Inc.
Vice Chairman 11/06 – 1/08
Mr. Adams reported directly to the Chairman/CEO for strategy and planning with the VeriFone executive
management team for all VeriFone business units. He was the key VeriFone executive sponsor and liaison
to key VeriFone customer executives. He was also responsible for coaching and mentoring the newly
appointed VeriFone executives and intimately involved in the succession planning with the Corporate VP
of HR.
Executive Vice President 4/03 – 11/06
General Manager North America
As the Executive Vice President for VeriFone Inc, a publicly held company specializing in providing global
electronic payment solutions thru technology and software, Jesse was responsible for all sales and
marketing for North America Financial Systems. VeriFone Inc is the world leader is providing electronic
payment terminals and solutions in the Credit Card Payment processing Industry. He was responsibility
for the sales and marketing included overall P/L ownership of all VeriFone North American business
units; which consist of Financial Retail, Multi-Lane Retail, Vertical Markets Group and Government and
Healthcare sectors, representing about $ 292 million in revenue (150 personnel) . he was intimately
involved in the acquisition and integration of the North American LIPMAN Electronics business into
VeriFone in 2006
Senior Vice President 4/01 – 4/03
As SVP, he was responsible for directing, implementing and rebuilding the Sales and Field Marketing
organizations for North America (105 personnel). Average to poor and less motivated personnel were
replaced with new higher performing personnel. A new sense of urgency and professionalism was
communicated and attained at all levels and in multiple business groups within the VeriFone organization
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2. North American Business units have successfully achieved or surpassed all goals (Revenue, Gross Margin
and Contribution) consistently by month and quarter. Significantly increased focus to attain improved
accuracy, timeliness and consistency of forecasting, especially including inventory volumes and product
mix. Higher expectations were set to improve and increase overall GM’s and CM’s throughout the year
thru “ value added selling” solutions to the highest levels, especially in major national accounts. New
standards of professional behavior and activity have been set while successfully working within the
Human Resources guidelines. Key and improved relationships have been re-established with executives
that align themselves with VeriFone and their products and services. North America P & L responsibility
represents 60% of company’s profit and 60 % of the Revenue and Contribution Margin for the last two
years.
GeacComputer Corporation 6/99–4/01
Geac Enterprise Solutions Group
Executive Vice President Sales & Marketing
Senior executive manager of North American Sales and Marketing for the Enterprise Resource Planning
business unit of Geac Computer Corporation, reporting to the President/CEO-Geac Enterprise Solutions.
The sales organization is charted to generate over $280 mil of revenue and $65 mil in profit FY2001 from a
base of over 2,700 existing U.S. customers. Overall responsibilities include:
• North American Sales – Fortune 500 accounts
• Marketing Communications, Establishing Analyst and Alliance Relationships (AMR, Gartner Group)
• Product Marketing
• Product Management
• Key Strategic and Solution partnerships (IBM, Dell, Optio, Cognos, Sybase)
• Key Executive Customer Relationships
• Revenue generation of $280 mil including License Software, Professional Services and Maintenance
• Developing budgets, Compensation Plans and P&L for these business units
Geac Hospitality Group 6/99 – 8/00
President
As the Senior Executive officer, I presided over three North American based Geac Business Units, including
Hotel Systems, Restaurant Systems, and Network and Technical Systems (570 employees and $100 mil
revenue) which provided application software and professional services for worldwide major hotels and
restaurants. Each business unit had a General Manager with Operations, Sales and Marketing, Product
Development, Finance and Customer support staff to support global customers 7x24. Revenue and P&L
goals were to attain 20% growth and 15% margin respectively. I created a vision of success, set short and
long-term objectives (annual Business Planning sessions) in a market and business unit plagued with a
history of constant change and low margin attainment. Re-engineered, focused and hired new
management teams and for the under-performing Restaurant and Hotel Business Units in an effort to
prepare them for spin-off and joint equity positioning.
SunGard Data Systems 4/83 – 6/99
SunGard Recovery Services
Senior Vice President, Western Sales/Marketing, Irvine, CA (1/94 – 6/99)
Vice President Sales, Western Region, Irvine, CA (6/89 – 12/93)
Director Sales, Southwest, Dallas, TX (1/86 – 5/89)
Area Sales Manager, Southwest, Dallas, TX (4/83 – 12/85)
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3. Various levels of direct responsibility for a management team of 6 vice presidents; a sales force of 43
individuals covering fourteen western states including Hawaii and Mexico, selling Business Recovery
Services and Planning Services to Fortune 1000 companies. Organization grew from $600,000 in revenue in
1984 to $73 mil by 1998. This eventually accounted for 30% of SunGard’s revenue in the U.S. and 25% of
the market’s volume. Responsible for the sales, customer retention of the base accounts, complete business
ownership and strategy for the territory; including budget, personnel, support, training and operations
planning for the Western Region. Successfully established SunGard Recovery Services in the Western U.S.
During the seventeen years at SunGard, both individual and regional financial goals were consistently
exceeded thus becoming the number one 100% Club Award winner during the twenty-year history of the
Corporation.
International Business Machines 6/79 – 4/83
National Marketing/Data Processing Division, Fort Worth, TX (1/81 – 4/83)
Account Executive
Responsible for establishing a strong revenue base of IBM customers in the Health, Public and
Manufacturing Business sector of Fort Worth, Texas. Responsible for the revenue and market-share growth
in new business markets as well as some established major IBM customers. Sold and installed IBM
hardware, software, maintenance, and service solutions in designated sectors. Conducted sales meetings
and maintained high level of customer satisfaction. Developed forecasts and account plans for sales
territory, managed backlogs, and exceeded sales objectives two years. Established a high C-level executive
relationship with key customer executives.
Systems Engineer, Fort Worth, TX (6/79 – 12/80)
Responsible for the technical support for the IBM sales executives and customers in DPD. Installed and
maintained operating systems for select IBM mainframe 370 and IBM 43xx customers. Involved in account
planning, product analysis and selection of IBM software, as well as serving as the account technical
support liaison to the account executive.
U.S. Army 6/73 – 6/79
Commissioned Officer 1973, Major - Field Artillery
Education
U.S. Military Academy 1973
West Point, NY
Bachelor of Science in Applied Science and Engineering
U.S. Army Airborne School
U.S. Army Basic and Advanced Field Artillery Schools
Special Weapons and CBR Advanced Schools
Tactical Fire Directional Communications and Computing Schools
Professional courses in Sales and Marketing; Advanced Technical Systems; Financial Planning for non
technical Executives; Business Strategy and Communications; Leadership; Negotiation Skills; Miller
Heiman - Strategic and Conceptual Selling; Power-Base Selling and Total Solution Selling; IMPAX Selling
Solutions;
Board member: Ambiq Technolog : MHA Consulting: Executive Network Member RLJ Private Equity
Partners
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4. Divorced w/ three sons; Hobbies – Flying (fixed wing and gliders); Music; Painting; Big Brother and
Mentor program in San Diego public schools: Board Member – Palomar- YMCA; Coach – youth basketball;
Admissions Liaison officer for Admissions USMA.
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