Designing a Digital Roadmap
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Aligning a strategic digital framework and roadmap to business objectives is essential to business returns and ROI.
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Designing a Digital Roadmap
- 1. Master Framework Digital ALIGNMENT & ACTIVATION Roadmap Advance Discovery Digital Footprint Review Goals & Objectives Review KPI Review Benchmark Performance Audits Customer Journey Mapping Ecosystem Optimization SEO Alignments Digital Landscape Navigation Alignments Content & Publishing Schedule Alignments Brand Identity Alignments Design & Architectural Alignments Strategic Directions Vision, Goals, Objectives & KPIs Target Personas Digital Footprint & Touchpoints Brand Story Branding Online/Offline Integration Content Production Publishing Localization Mobile Lead Generation Employer Branding Milestone Management Process & Methodology Search Engine Marketing Search Engine Optimization Paid Media Experiential Marketing Social Media Marketing Mobile & App Marketing Email Marketing Content Strategy Inbound Marketing Employer Brand Marketing Workflow Alignments Team Structures Team Roles Corporate Models Hub & Spoke Models Decentralized Local Models Onboarding & Continued Learning Content Directions Owned Earned Paid User Generated Content (UGC) Campaigns & Promotions Technology Stacks Workflow Management Marketing Automation Community Management Lead Management Workflow Collaboration Business Intelligence (Insights) Listening & Monitoring Web & App Platforms Ecosystem Alignment Channel Use Optimization Seamless Integrated Footprint Customer Touchpoints Alignment Channel Content Optimization Building Block Execution Budget Alignments Objective Oriented Phased In Roadmaps & Timelines Omnichannel Brand Experience Optimization Workflow Management Engagement & Conversion Community Management Lead Tracking Lead Nurturing Mobile Optimization Web Design Real-Time Personalization Mobile First Design App Design Team Collaboration Intra-Office Client Management Client Inter- Department Agencies & Stakeholders Planning Workshops Workflow Tools Measurement & ROI Measurement & Reporting Cycles Adaptation & Re-alignment Iterative Planning Cycles 1 DESIGNING A DIGITAL FRAMEWORK
- 2. Master Framework • Brand Story • Branding Guidelines • Content Needs Seamless Brand Experience Web Assets Social Media Profiles Email Platform SEM Mobile & Apps Technology Platforms 2 ARCHITECTING A SEAMLESS INTEGRATED BRAND EXPERIENCE FRAMEWORK • Measurement • Adjustments • Workshops • Planning Cycles Asset Development & Upgrades Community Management Optimized Content Distribution Channel Journey Mapping Ecosystem Alignment Lead Nurturing Opt-in Lead Gen Multi-Touch Alignment Reach & Discovery Preference & Multiscreen Managed Engagement Efficiencies • Content • Publishing • Distribution • Engagement • Conversion Roadmaps Budgets Aligned STRATEGIC DIRECTIONS DEFINED