Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Marketing Strategy for Your Business

340 views

Published on

The way people interact and communicate has changed drastically in recent years. Our daily lives are completely different than they were ten to fifteen years ago and you, as a business manager, have to adjust to the current situation.

“Traditional” marketing techniques aren't enough to take your business to the top. That part isn't really news. If you're trying to do a little bit of web marketing, though, you've probably noticed that your Facebook page, Twitter account, and website aren’t getting quite as much attention as you hoped for, if any at all. Some people just throw up their hands in frustration and swear off the Internet marketing in general at this point, but the web isn't the problem here. The issue is that, while you might be doing some kind of digital marketing, you've got no strategy to speak of.

Here is why having a solid digital strategy is vital to achieving success on the web for your business.

Published in: Marketing
  • Be the first to comment

Digital Marketing Strategy for Your Business

  1. 1. Digital Marketing Strategy
  2. 2. Does your organization have a clearly defined digital marketing strategy?
  3. 3. Agenda  Customer Journey  Mobile & Social Revolution  Customer Segmentation  Digital Strategy  Digital Channels
  4. 4. Customer Journey
  5. 5. Customer Journey Map - Example
  6. 6. https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html
  7. 7. How Mobile Phones are being used?  Searching  Sharing  Liking  Streaming  Uploading  Downloading  Gaming  Reviewing
  8. 8. There are more mobile phones in the world than there are toothbrushes…
  9. 9. Daily Mobile & Social Media Usage
  10. 10. Goals  Conversions  Branding
  11. 11. S.M.A.R.T - Goals  Specific  Measurable  Achievable  Relevant  Time bound
  12. 12. A word of wisdom…
  13. 13. Know your Customer Base  Who are they?  Where did they come from?  How long do they stay with you?  How much will they spend over time?  What is the total cost of acquisition?
  14. 14. Client Segmentation  Gender  Age  Spending Ability  Personality  Interest  Personal Preferences
  15. 15. Client Segmentation
  16. 16. Client Segmentation
  17. 17. Digital Channels
  18. 18. Value Your Best Clients  Have you defined “best clients” clearly?  What is your strategy?  Advertising Budget vs. Strategy
  19. 19. Digital Channels  Search Engines  Social Media  Email Marketing  Display / Banner Ads  Product Listings  Affiliates
  20. 20. Search Engine Marketing  Search Engine Optimization  Pay-Per-Click
  21. 21. Search Engine Marketing
  22. 22. Search Engine Marketing
  23. 23. Search Engine Marketing
  24. 24. SEO Strategy  Relevant Content  Quality Links  Responsive Design  Set Canonical URLs  Micro Data & Schema
  25. 25. SEO
  26. 26. Microdata & Schema
  27. 27. Microdata & Schema
  28. 28. Paid Search Advertising  Know Your Clients  Know Your Campaigns  Know Your Enemy
  29. 29. Social Media Campaign  Select Proper Channels  Establish Conversation  Make It Personal
  30. 30. Remarketing  Display Network  Social Media (Facebook, Twitter)  YouTube
  31. 31. Remarketing  Ad Frequency Cap  Burn Code  Audience Segmentation  Rotating Content  Use a Single Provider
  32. 32. Email Campaigns  Don’t use Spam Lists  List Segmentation  Purpose & Incentives  Track Interactions  CRM & Automation
  33. 33. Track Results Key Performance Indicators (KPI)  Unique Visitors  Time on Site, Pages Visited  Followers, Fans, Newsletter Subscribers  Leads  Sales
  34. 34. Testing Cycle
  35. 35. Calendar of Content
  36. 36. Why do you need a Digital Strategy?  You’re directionless.  You’re not integrated.  You are wasting money & time through duplication.  You will not going to reach your goals.
  37. 37. Key Takeaways  Look at a Big Picture  Understand Your Customer Behavior  Implement Comprehensive Digital Strategy  Build and use a Calendar of Content  Experiment
  38. 38. Questions & Answers
  39. 39. Thank you Marcin Ladowski E: Marcin@Netro.UNO V: Netro.UNO/Intro T: +1 786 369 8933 #NetroTalk FB: /NetroStar TW: @NetroStar

×