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1. DIGITAL
MARKETING

2. What Is Digital
Marketing?
Digital marketing is a broad term encompassing digital
channels, platforms, and technologies to promote and
advertise products, services, or brands.
Channels involved to reach and engage with a target
audience: search engines, social media, email, content
marketing, and various digital platforms.
Unlike traditional methods, it is essential in modern
business for personalised and measurable audience
engagement.

3. Key components of
Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM) /
Pay-Per-Click (PPC)
Social Media Marketing
Email Marketing
Content Marketing
Influencer Marketing
Analytics and Data Analysis
Website and Conversion
Rate Optimization (CRO)
Mobile Marketing
Marketing Automation

4. Objective Project
Improve a website's visibility in
search engine results.
Keyword research, on-page
optimisation, backlink building,
content creation, and technical SEO.
Search Engine
Marketing (SEO)

5. Objective Project
Increase website traffic through
paid advertising on search
engines.
Keyword targeting, ad creation, bid
management, and landing page
optimization.
Search Engine
Optimisation (SEM) /
Pay-Per-Click (PPC)

6. Objective Project
Build brand awareness, engage
with the audience, and drive
website traffic through social
media platforms.
Content creation, social media
advertising, community
management, and analytics
tracking.
Social Media
Marketing

7. Objective Project
Nurture leads, retain customers,
and drive sales through targeted
email campaigns.
Email campaign creation,
segmentation, automation, A/B
testing, and analytics.
Email
Marketing

8. Objective Project
Attract and retain a target
audience by creating and
distributing valuable, relevant
content.
Blogging, video production,
infographics, whitepapers, and
content promotion.
Content
Marketing

9. Objective Project
Leverage influencers to promote
products or services to their
audience.
Identifying influencers, negotiation,
and managing influencer
relationships.
Influencer
Marketing

10. Objective Project
Measure the performance of
digital marketing campaigns and
make data-driven decisions.
Setting up analytics tools, creating
reports, analysing data, and
optimising campaigns based on
insights.
Analytics and
Data Analysis

11. Objective Project
Improve the user experience and
increase the percentage of website
visitors who take desired actions.
A/B testing, user experience (UX)
improvements, and optimizing
conversion funnels.
Website and
Conversion Rate
Optimisation (CRO)

12. Objective Project
Reach and engage with the
audience on mobile devices.
Mobile advertising, responsive
design, app marketing, and SMS
marketing.
Mobile
Marketing

13. Objective Project
Streamline and automate
repetitive marketing tasks.
Implementing marketing
automation tools, setting up
workflows, and integrating systems.
Marketing
Automation

14. Successful digital marketing often
involves a combination of these
components, tailored to the specific
goals and target audience of a business.
It is essential to regularly analyse and
adapt strategies based on performance
metrics to stay competitive in the
dynamic digital landscape.
Customisation
Monitoring
Success
Factors

15. THANK
YOU
Created by Rachele Cerato