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Managing a Global SEO Program Presented by Bill Hunt
Key Elements of SEO – any language ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key steps to a global program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leverage Force Multipliers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search in the Web Production Cycle The model ,[object Object],[object Object],[object Object],[object Object],[object Object],Search Impact Client Submits request Web Producer Reviews and adds instructions Quality Assurance Specialist Checks standards, links and content Web Producer Performs final review Brand Reviews and approves Request completion Launches to live servers Web Developer Develops code Graphic Designer Develops imagery Copy editor Edits / validates content
WW Search Engine Marketing Leadership Council A management system enabling Search Marketing Managers to drive best practice sharing and to interlock with the Interactive Marketing Teams/Corporate Webmasters and Brand Marketing Mangers  Search Effectiveness Team Lead SEO Methodology &  Content Management Marketing Web Dev Brand Brand Brand GEO GEO GEO 1. SEM campaign  development 2. SEM best practices & knowledge sharing 3. SEO Methodology  & Best Practices Corp  Comm Paid Search  Program Management GEO
Develop a Center of Excellence ,[object Object],[object Object]
Centralized Knowledge and Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set Geo Targets in Webmaster Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measure Performance with Scorecards Monitor pages ranking for specific keywords  Creates a monthly “to do” list of pages to be audited for optimization Workflow management focusing on highest value keywords and pages first
Contact Me ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Managing a Global SEO Program

  • 1. Managing a Global SEO Program Presented by Bill Hunt
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. WW Search Engine Marketing Leadership Council A management system enabling Search Marketing Managers to drive best practice sharing and to interlock with the Interactive Marketing Teams/Corporate Webmasters and Brand Marketing Mangers Search Effectiveness Team Lead SEO Methodology & Content Management Marketing Web Dev Brand Brand Brand GEO GEO GEO 1. SEM campaign development 2. SEM best practices & knowledge sharing 3. SEO Methodology & Best Practices Corp Comm Paid Search Program Management GEO
  • 7.
  • 8.
  • 9.
  • 10. Measure Performance with Scorecards Monitor pages ranking for specific keywords Creates a monthly “to do” list of pages to be audited for optimization Workflow management focusing on highest value keywords and pages first
  • 11.