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Introduction To Envigo


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Introduction To Envigo

  1. 1. Online marketing strategy H1 2010 A proposal by Envigo Marketing Pvt. Ltd.
  2. 2. An introduction to Envigo’s clients
  3. 3. An introduction to Envigo’s services Conversations Online marketing and ecommerce strategy Internet marketing 3 rd party channel management Web design & development SEO Social media marketing Media strategy, planning & buying Campaign setup, management Campaign optimisation Social media marketing Competition Research On-Page & Off- Page Optimization Ecommerce support Customer engagement Apps Requirements analysis Setup presence and tracking PHP/JAVA based application development Social PR Affiliate network management
  4. 4. Internet marketing
  5. 5. What is internet marketing – search engine ads
  6. 6. What is internet marketing – media ads 4 2 3 1
  7. 7. Our internet marketing capabilities Campaign Management <ul><ul><li>Google Analytics, Atlas, Webtrends, Omniture </li></ul></ul><ul><ul><li>Use of business data for optimisation </li></ul></ul>Optimisation Tools <ul><ul><li>Managed $13mn budget account </li></ul></ul><ul><ul><li>Jet Airways, Yatra, ITC Hotel, Educomp, Learning hour, Tata Capital, Maybefriends, studyplaces </li></ul></ul>Clients <ul><ul><li>Google Adwords </li></ul></ul><ul><ul><li>Yahoo Search Marketing </li></ul></ul><ul><ul><li>Microsoft adCenter </li></ul></ul><ul><ul><li>Metric design, report design </li></ul></ul>
  8. 8. Our internet marketing process Campaign goals based on business model & ROI rate Campaign design Metric design Media Planning Campaign creation Tracking and Reporting Campaign Management Campaign Optimization Predictive Analytics
  9. 9. Search engine optimisation
  10. 10. What is search engine optimisation
  11. 11. Site Analysis Product analysis Keyword research Microsite design development Content Optimization Linking Strategy Competition, Market Analysis & Strategy Onsite Linking Tracking& Reporting Our SEO process Keyword URL document Link Building Social media optimisation Code optimisation URL optimisation Content generation
  12. 12. Use of social media
  13. 13. Use of microsites Main website Microsite - No use of client’s IT resources, seamless customer experience - SEO benefits, but conforms to branding guidelines - Quick turnaround – keep a handle on headcount but do not compromise on responsiveness
  14. 14. Content optimisation Homepage optimised for the keyword “wine”
  15. 15. Link building strategy <ul><li>Use of keyword-URL document </li></ul><ul><li>Client independent blogs </li></ul><ul><ul><li>Use of link exchange and unique content to maintain long term client independent blogs and websites (Google PR 3) </li></ul></ul><ul><ul><li>Generate 1-way and 3-way to client site </li></ul></ul><ul><li>Content supported client specific blogs </li></ul><ul><ul><li>Generate unique and relevant content </li></ul></ul><ul><ul><li>Content published on client specific articles and blogs for one way links </li></ul></ul><ul><ul><li>Client specific blogs also promoted from independent blog </li></ul></ul><ul><li>Internal linking on the website </li></ul>L 1 L 2 C 1 Ext B 1 C 1 L Ext B C Independent blogs External websites Client specific blogs Client website PR Inbound 1- way links 2-way links Internal linking
  16. 16. Our SEO process – Visibility and results
  17. 17. Social media marketing
  18. 18. What is social media marketing <ul><li>Use of social networks </li></ul><ul><ul><li>To monitor and measure interactions </li></ul></ul><ul><ul><li>To influence consumer opinions through social conversations </li></ul></ul><ul><ul><li>To be present around the customer </li></ul></ul><ul><li>Various activity models </li></ul><ul><li>Increasingly popular medium </li></ul><ul><ul><li>Average or more use of social medium between ages of 15 to 44 </li></ul></ul>Active listening, emotion Listening Brand conversations, comments Conversation Branded applications, Widgets Facilitation Brand blogs, community sites Participation Virals, Competitions Engagement Display ads, Pre-roll videos Interruption
  19. 19. Our social marketing process Customer and brand analysis Communication strategy and objectives Selection of activity model Active listening + campaign setup Reporting Campaign Management
  20. 20. Online lead generation campaign <ul><li>What is it? </li></ul><ul><ul><li>Use of keyword and banner based advertising </li></ul></ul><ul><ul><li>Presence on Indian and global search engines and websites </li></ul></ul><ul><ul><li>Highly controllable, reliable tracking </li></ul></ul><ul><li>Generate qualified leads </li></ul><ul><ul><li>Name, address and phone number </li></ul></ul><ul><ul><li>Interest in a course which is being offered </li></ul></ul><ul><li>Target relevant customer and market </li></ul><ul><ul><li>Show ads for relevant keywords </li></ul></ul><ul><ul><li>Limit ads to particular cities and countries </li></ul></ul><ul><li>Increase your reach </li></ul><ul><ul><li>Enable campaigns globally </li></ul></ul><ul><li>Consistency of message </li></ul><ul><ul><li>Ad copy consistent with branding and positioning </li></ul></ul><ul><ul><li>Advertising costs paid directly to media owners </li></ul></ul><ul><ul><li>Campaign management fee – 15% of media cost </li></ul></ul>Chose the countries and cities you want to target
  21. 21. Envigo Marketing Pvt. Ltd. <ul><li>Website: </li></ul><ul><li>Address: Envigo Marketing Pvt. Ltd. 69, Bhawani kunj D-2 Vasant kunj New Delhi - 110070 </li></ul><ul><li>Ph: 011- 41771919  </li></ul><ul><li>+91-9311364540 </li></ul><ul><li>E-mail: [email_address] </li></ul>
  22. 22. Thank You!