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The Science of Data Driven Audience Marketing Jeff Hirsch President & CEO AudienceScience
VIDEO
Evolution of AudienceScience TODAY The only targeting company that offers a technology platform and marketplace to reach a...
AudienceScience Helps You Find Success At All Levels of Engagement With Your Audience
“ One-to-one marketing... personalized content & information…targeted advertising...  All of these ideas have been the big...
WHY? <ul><li>Advertisers efficiently reach the right audience with the right message at the right time </li></ul><ul><li>P...
 
Search is Just One of Multiple Indicators of Intent Key Indicators of Intent High Intent Consumers What people are looking...
Where are Consumers Spending Their Time Online?
2020 - Internet Spend will Exceed  TV Spend
2020 - BT Revenue will Exceed Search Revenue
 
Online Shoppers Large Percentage of the Online Population Q:  Which statement best describes your experience shopping onli...
Online Researchers Connect Multiple Times for Product Information Q: How many separate times would you say you connected t...
Shoppers More Receptive to BT Ads, CT Receptiveness Drops 10% from 2007 Source: JupiterResearch/AudienceScience Consumer S...
 
“ Both candidates used the Internet to reach voters. But Team Obama mastered the medium early and exploited it to the hilt...
Consumer Notice  and  Choice The Need for  Industry Standards IAB, NAI & BT Standards Consortium
 
 
Not Quite But…. <ul><li>Ads will begin to appear on… </li></ul>
 
First Comes the Science Billions of behavioral events are recorded each and every day
Our proprietary platform consists of massive paralleled processors that manage over 2 billion behavioral based data inputs...
Targetable Segments are Created
AudienceScience is the World-Wide Audience Platform for Internet Advertising The science of data driven audience marketing
 
 
We Make it Easy for You to Understand <ul><ul><li>Jeff Hirsch </li></ul></ul><ul><ul><li>President & CEO, AudienceScience ...
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Audience Science Target

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  • Transcript of "Audience Science Target"

    1. 1. The Science of Data Driven Audience Marketing Jeff Hirsch President & CEO AudienceScience
    2. 2. VIDEO
    3. 3. Evolution of AudienceScience TODAY The only targeting company that offers a technology platform and marketplace to reach audiences, anywhere, anytime 2006 AudienceScience Targeting Marketplace™ Launches 2003 Onsite Behavioral Targeting Solution for Publishers Launches 1999 Leading Web Analytics Company 2008 Behavioral Targeting Solution for Advertisers Launches
    4. 4. AudienceScience Helps You Find Success At All Levels of Engagement With Your Audience
    5. 5. “ One-to-one marketing... personalized content & information…targeted advertising... All of these ideas have been the big promise of the web since it became a marketing vehicle six years ago.” Thomas J. Kuegler Jr. Author - Web Advertising and Marketing
    6. 6. WHY? <ul><li>Advertisers efficiently reach the right audience with the right message at the right time </li></ul><ul><li>Publishers monetize the value of their audience and make more money from undersold ad inventory </li></ul><ul><li>Consumers get a more relevant experience </li></ul>
    7. 8. Search is Just One of Multiple Indicators of Intent Key Indicators of Intent High Intent Consumers What people are looking for <ul><li>Search </li></ul>Interests <ul><li>Content of Articles Viewed </li></ul>Where they go <ul><li>Pages Sections- Sites </li></ul>What they say about themselves <ul><li>Non-PII: Income </li></ul><ul><li>ranges, Gender, </li></ul><ul><li>Zip </li></ul>Tools they use <ul><li>Calculators- Configurations- Comparisons </li></ul>
    8. 9. Where are Consumers Spending Their Time Online?
    9. 10. 2020 - Internet Spend will Exceed TV Spend
    10. 11. 2020 - BT Revenue will Exceed Search Revenue
    11. 13. Online Shoppers Large Percentage of the Online Population Q: Which statement best describes your experience shopping online in the past 12 months? Source: Jupiter Research/AudienceScience Consumer Survey 2009
    12. 14. Online Researchers Connect Multiple Times for Product Information Q: How many separate times would you say you connected to the Internet in order to find information related to your most recent purchase decision? Source: JupiterResearch/AudienceScience Consumer Survey 2009
    13. 15. Shoppers More Receptive to BT Ads, CT Receptiveness Drops 10% from 2007 Source: JupiterResearch/AudienceScience Consumer Survey 2009 I pay more attention to online ads directly related to my online activity (Contextual); I pay more attention to online ads that fit my specific interests (Behavioral) Q: Please Indicate to what extent each statement describes your attitudes:
    14. 17. “ Both candidates used the Internet to reach voters. But Team Obama mastered the medium early and exploited it to the hilt. Along the way, it changed politics -- and perhaps government -- forever.” How Obama Won It With the Web By: Chris Dannen - Fast Company Source: http://www.fastcompany.com/articles/2008/11/how-obama-won-it-with-the-web.html “ Both campaigns also used something called online behavioral targeting, but Obama's team proved better at leveraging its effectiveness. Before, candidates had to rely on stereotyping large swaths of voters and making TV spots to suit; this year they've been able to literally formulate an ad campaign for each individual voter. “ Even the President Realizes the Value of BT
    15. 18. Consumer Notice and Choice The Need for Industry Standards IAB, NAI & BT Standards Consortium
    16. 21. Not Quite But…. <ul><li>Ads will begin to appear on… </li></ul>
    17. 23. First Comes the Science Billions of behavioral events are recorded each and every day
    18. 24. Our proprietary platform consists of massive paralleled processors that manage over 2 billion behavioral based data inputs per day The Platform is Leveraged
    19. 25. Targetable Segments are Created
    20. 26. AudienceScience is the World-Wide Audience Platform for Internet Advertising The science of data driven audience marketing
    21. 29. We Make it Easy for You to Understand <ul><ul><li>Jeff Hirsch </li></ul></ul><ul><ul><li>President & CEO, AudienceScience </li></ul></ul><ul><ul><li>Email [email_address] </li></ul></ul>Engage and Connect with your Consumers with AudienceScience Targeting Technology
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