The document provides an overview of Europeana's strategic plan and current landscape. It discusses moving to a more user-focused approach and transitioning to Europeana Libraries and Europeana Research. Key points include segmenting users, improving content quality and ingestion workflows, facilitating knowledge transfer through projects, distributing content through various channels, and engaging users in new ways with curators. The goal is to build trusted cultural heritage resources and support the cultural sector through aggregation, facilitation, distribution, and engagement.

1. The vision for Europeana and the European
landscape
DM2E kick-off meeting
Berlin, 2nd March 2012

2. Overview
 Europeana strategic plan
 Current landscape
 Moving to a user focus
 Europeana Libraries
 Transition to Europeana Research
 Quick summary of the Europeana Business Plan 2012

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E u ro p e an a
AP E N E T
N ati o n al Arc h i ve
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Lo
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st
2005-201 1
te k s t te k

7. Segmenting the user base

8. g e n e ral
p u b li c
re s e arc h e r
c u ltu ral to u ri s t
s tu d e n t

9. th e v
alu e
c h ai n
ag g re g ate
E u ro p e an a
AP I e n ri c h d i s tri b u te
to o ls
m ark e ti n g
g e n e ral
p u b li c
Europeana
E u ro p e an a.e u
re s e arc h e r
c u ltu ral to u ri s t

10. TE L
E u ro p e an a
g e n e ral
p u b li c
The European re s e arc h e r
Library
c u ltu ral to u ri s t

12. Europeana Libraries

13. Europeana Libraries – new partnership
Image title

24. Informal feedback from the Europeana
Libraries Review
In year 2, we should deepen our
understanding of the brand
strategy and the concept of
‘researchers’. What is the role of
the citizen scientist, for example?

25. Europeana Research

26. Europeana Research
• Came out of a report commissioned as part of the Europeana
Libraries project
• Report recommended that The European Library be
positioned as Europeana Research
• Boards decided
 Maintain The European Library until the end of 2012
 Work with the other domains to establish Europeana
Research

27. Europeana Research
• Focus on aggregation and interoperability of a wide range of
scholarly materials
 Open access repositories, grey literature, large datasets etc
 Create interoperability between these different types of
material
 Make it accessible through a Europeana Research portal
and distribute it through other services
• Continue the current libraries partnership
• Extend the partnership to other domains
• Work with research infrastructures DARIAH and CLARIN

28. Business Plan 2012

29. Strategic Plan 2011-2015

30. Aggregate
Build the trusted source for cultural heritage

31. 1.1 Partner network (Annette Friberg)
Objective: Facilitate the development of a strong partner network
Domain National Support National
and Vertical 1 0 w o rk s h o p s
aggregation
Museums New Partner
Development 5 p u b li s h e rs
Libraries
API 1 50
Implementations I m p le m e n tati o n s
Archives
I n c re as e
Support the
d i ve rs i ty an d
Europeana
p arti c i p ati o n
Network
Public-private
Publishers
partnerships Creative
Industries

32. 1.2 Content (AF)
Objective: To improve the overall quality of the content repository with a special
emphasis on AV material as e
c re
24 million1 7 %
in
20 million re as e
450 thousand AV % in c
550 thousand 300
150 thousand
Sound
AV 7 million
300 thousand
Sound
6 million
Text
14 million 16 million
Image Image
2011 2012

33. 1.4 Ingestion (Annelies van Nispen)
Objective: to improve the ingestion workflow and to be completely EDM compliant
im
U IM
a p le m nd
ent ED M
ed fu
w o r i n i n g lly
1 0 trai n i n g d ays k flo e s ti
w on
Museums
EDM
training and
info
Libraries
UIM
Archives
Roundtripping
quality
control
Publishers
Creative All o b je c ts w i th ri g h ts lab e ls
Industries
All o b je c ts w i th p re vi e w

34. Facilitate
Support the cultural heritage sector through knowledge transfer,
innovation & advocacy

35. 2011
2011 2012
2012
2013
2013
3 Europeana Awareness
Europeana Version 1 Europeana Version 2
Europeana Educatio
2 c o re p ro je c ts , 2 n e w p ro p o s als
Europeana Resear
Wiki Upload
Europeana Inside
ASSETS
P arti c i p ate i n 1 n e w p artn e r
PrestoPrime
p ro je c t
European Libraries
EUScreen
CARARE
HOPE
BHL Europe
Commit
ARROW Plus
PATHS
ApeNet APEX
Euoropeana Collections 1914-1918
EuroPHOTO
4 p ro je c ts s u b c o n trati n g ? OpenUp!
ThinkMotion
Linked Heritage
ECLAP
Europeana Regia > 1 2 c o n tri b u ti n g p ro je c ts
Digitising Contemporary Art
Judaica
Natural Europe

36. Aw a
2.2 Advocacy (Georgia Angelaki) r enes
s W
P5
Objective: to raise awareness and to create buy-in for open data
Europeana Licensing Framework adoption
5 m i lli o n o p e n li c e n s e o b je c ts
Toolkit Workshops Case Studies
RIghts Related Policies
D e ve lo p ad vo c ac y p o s i ti o n s
to i n flu e n c e ri g h ts -re late d
Coms tools Papers Lobbying p o li c i e s
Cultural Commons
D e ve lo p th e ‘E u ro p e an
Scoping C u ltu ral C o m m o n s ’ as a
Presidency Recommendations
paper events
c o n c e p t, a m o ve m e n t an d a
b u sin e ss m od e l

39. 2.3 PR & Corporate Communications (events) Aw a
re n e
W P1 ss
Track 1: Connecting Society Through Culture
Community Collections Training
(Oxford, 7/8 Feb) Europeana /Plenary
(Leuven,13/14/15 Jun)
Awareness Event Digital Agenda Assembly
(Brussels, 9 May) (Brussels, Jun 21/22)
Community collections
(Public Libraries)
Awareness (Burgos, 9/10 October)
Community Collections
Kick-off (KB, A L u x e m b u rg (5 /6 /7 m arc h )
25-27 Jan)
- U K 9/1 0/1 1 m arc h )
B re s to n
P
Hack Days
C D u b li n (2 0/2 1 /2 2 m arc h )
k d
ar n um
S lo ve n i a (2 7 /2 8/2 9 nm la gi
D m arc h a Po B
el
D
) A B C
E D an m ark
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
(Europeana
Network AGM
Danish Presidency
(Kopenhagen, Cyprus Presidency
18/19 April) (?)
Track 2: European Cultural Commons

40. 2.4 R&D (Antoine Isaac)
Objective: improve the relationship between the R&D community and Europeana
e an a V2 W P 7
W i th E u ro p
R&D agenda R&D results
R&D results EDM
R&D expertise network Product Development
All E u ro p e an a m e ta d ata
p u b li s h e d as L O D

41. Distribute
Make heritage available wherever users are whenever they want it

42. User centered Product Design cycle
Identify
Marketing
Ingestion Evaluate Analyse
Programme m
Pr
a
Management Te
du o
l a
c
ic
t
n
T
ch
ea
Implement
Conceptualise
e
m
T
Specify

43. 2.2 Marketing & Communication (Anne Marie van Gerwen) Aw are n
e ss
Objective: To develop effective product/market mix and involve our networks more efficiently WP 2
Service Type Channel Users
LOD Aw are n e s s /re fe rral traffi c
API
GLAM
Widgets Apps
GLAM marketing
6 m i lli o n vi s i ts
GLAM
Portal Mobile
SEO
GLAM
Virtual
30.000 o b je c t s h are s
UGC
Galleries
Exhibition End user marketing
s
U s e r s ati s fac ti o n
Pro Professional services
GLAM GLAM

44. Engage
users in new ways with content and curators

45. Engagement
Au b e ry E s c an d e
An n e M ari e van G e rw e n
D avi d H as k i ya

46. In conclusion
 Don’t reinvent the wheel
 Work with and improve what’s already there
 Build strong partnerships and networks with others

47. Thank you
Louise Edwards
Louise.edwards@kb.nl