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The vision for Europeana and the European                landscape            DM2E kick-off meeting              Berlin, 2...
Overview   Europeana strategic plan   Current landscape   Moving to a user focus   Europeana Libraries   Transition t...
y                              I b r ar                       tc h L                  l Du                R o ya          ...
Segmenting the user base
g e n e ral                          p u b li c           re s e arc h e r   c u ltu ral to u ri s ts tu d e n t
th e v                                                                  alu e                                             ...
TE L        E u ro p e an a                                                           g e n e ral                         ...
Europeana Libraries
Europeana Libraries – new partnershipImage title
Informal feedback from the EuropeanaLibraries Review  In year 2, we should deepen our      understanding of the brand     ...
Europeana Research
Europeana Research•   Came out of a report commissioned as part of the Europeana    Libraries project•   Report recommende...
Europeana Research•   Focus on aggregation and interoperability of a wide range of    scholarly materials Open access rep...
Business Plan 2012
Strategic Plan 2011-2015
AggregateBuild the trusted source for cultural heritage
1.1 Partner network (Annette Friberg)Objective: Facilitate the development of a strong partner network     Domain         ...
1.2 Content (AF)   Objective: To improve the overall quality of the content repository with a special   emphasis on AV mat...
1.4 Ingestion (Annelies van Nispen)Objective: to improve the ingestion workflow and to be completely EDM compliant        ...
FacilitateSupport the cultural heritage sector through knowledge transfer,innovation & advocacy
20112011                                             2012                                                 2012            ...
Aw a2.2 Advocacy (Georgia Angelaki)                                                            r    enes                  ...
2.3 PR & Corporate Communications (events)                                                                                ...
2.4 R&D (Antoine Isaac)Objective: improve the relationship between the R&D community and Europeana                     e a...
DistributeMake heritage available wherever users are whenever they want it
User centered Product Design cycle                                         Identify       Marketing  Ingestion        Eval...
2.2 Marketing & Communication (Anne Marie van Gerwen) Aw are n                                                            ...
Engageusers in new ways with content and curators
Engagement  Au b e ry E s c an d e                                                 An n e M ari e van G e rw e n          ...
In conclusion Don’t reinvent the wheel Work with and improve what’s already there Build strong partnerships and network...
Thank you Louise EdwardsLouise.edwards@kb.nl
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
Louise Edwards Presentation DM2E Kick-Off
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Louise Edwards Presentation DM2E Kick-Off

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Louise Edwards Presentation DM2E Kick-Off

  1. 1. The vision for Europeana and the European landscape DM2E kick-off meeting Berlin, 2nd March 2012
  2. 2. Overview Europeana strategic plan Current landscape Moving to a user focus Europeana Libraries Transition to Europeana Research Quick summary of the Europeana Business Plan 2012
  3. 3. y I b r ar tc h L l Du R o ya TE L E u ro p e an a AP E N E T N ati o n al Arc h i ve e vrLo u st 2005-201 1 te k s t te k
  4. 4. Segmenting the user base
  5. 5. g e n e ral p u b li c re s e arc h e r c u ltu ral to u ri s ts tu d e n t
  6. 6. th e v alu e c h ai n ag g re g ate E u ro p e an a AP I e n ri c h d i s tri b u te to o ls m ark e ti n g g e n e ral p u b li cEuropeana E u ro p e an a.e u re s e arc h e r c u ltu ral to u ri s t
  7. 7. TE L E u ro p e an a g e n e ral p u b li cThe European re s e arc h e r Library c u ltu ral to u ri s t
  8. 8. Europeana Libraries
  9. 9. Europeana Libraries – new partnershipImage title
  10. 10. Informal feedback from the EuropeanaLibraries Review In year 2, we should deepen our understanding of the brand strategy and the concept of ‘researchers’. What is the role of the citizen scientist, for example?
  11. 11. Europeana Research
  12. 12. Europeana Research• Came out of a report commissioned as part of the Europeana Libraries project• Report recommended that The European Library be positioned as Europeana Research• Boards decided Maintain The European Library until the end of 2012 Work with the other domains to establish Europeana Research
  13. 13. Europeana Research• Focus on aggregation and interoperability of a wide range of scholarly materials Open access repositories, grey literature, large datasets etc Create interoperability between these different types of material Make it accessible through a Europeana Research portal and distribute it through other services• Continue the current libraries partnership• Extend the partnership to other domains• Work with research infrastructures DARIAH and CLARIN
  14. 14. Business Plan 2012
  15. 15. Strategic Plan 2011-2015
  16. 16. AggregateBuild the trusted source for cultural heritage
  17. 17. 1.1 Partner network (Annette Friberg)Objective: Facilitate the development of a strong partner network Domain National Support National and Vertical 1 0 w o rk s h o p s aggregation Museums New Partner Development 5 p u b li s h e rs Libraries API 1 50 Implementations I m p le m e n tati o n s Archives I n c re as e Support the d i ve rs i ty an d Europeana p arti c i p ati o n Network Public-private Publishers partnerships Creative Industries
  18. 18. 1.2 Content (AF) Objective: To improve the overall quality of the content repository with a special emphasis on AV material as e c re 24 million1 7 % in 20 million re as e 450 thousand AV % in c 550 thousand 300 150 thousand Sound AV 7 million300 thousand Sound 6 million Text 14 million 16 million Image Image 2011 2012
  19. 19. 1.4 Ingestion (Annelies van Nispen)Objective: to improve the ingestion workflow and to be completely EDM compliant im U IM a p le m nd ent ED M ed fu w o r i n i n g lly 1 0 trai n i n g d ays k flo e s ti w on Museums EDM training and info Libraries UIM Archives Roundtripping quality control Publishers Creative All o b je c ts w i th ri g h ts lab e ls Industries All o b je c ts w i th p re vi e w
  20. 20. FacilitateSupport the cultural heritage sector through knowledge transfer,innovation & advocacy
  21. 21. 20112011 2012 2012 2013 2013 3 Europeana Awareness Europeana Version 1 Europeana Version 2 Europeana Educatio 2 c o re p ro je c ts , 2 n e w p ro p o s als Europeana Resear Wiki Upload Europeana Inside ASSETS P arti c i p ate i n 1 n e w p artn e r PrestoPrime p ro je c t European Libraries EUScreen CARARE HOPE BHL Europe Commit ARROW Plus PATHS ApeNet APEX Euoropeana Collections 1914-1918 EuroPHOTO 4 p ro je c ts s u b c o n trati n g ? OpenUp! ThinkMotion Linked Heritage ECLAP Europeana Regia > 1 2 c o n tri b u ti n g p ro je c ts Digitising Contemporary Art Judaica Natural Europe
  22. 22. Aw a2.2 Advocacy (Georgia Angelaki) r enes s W P5Objective: to raise awareness and to create buy-in for open data Europeana Licensing Framework adoption 5 m i lli o n o p e n li c e n s e o b je c ts Toolkit Workshops Case Studies RIghts Related Policies D e ve lo p ad vo c ac y p o s i ti o n s to i n flu e n c e ri g h ts -re late d Coms tools Papers Lobbying p o li c i e s Cultural Commons D e ve lo p th e ‘E u ro p e an Scoping C u ltu ral C o m m o n s ’ as a Presidency Recommendations paper events c o n c e p t, a m o ve m e n t an d a b u sin e ss m od e l
  23. 23. 2.3 PR & Corporate Communications (events) Aw a re n e W P1 ssTrack 1: Connecting Society Through Culture Community Collections Training (Oxford, 7/8 Feb) Europeana /Plenary (Leuven,13/14/15 Jun) Awareness Event Digital Agenda Assembly (Brussels, 9 May) (Brussels, Jun 21/22) Community collections (Public Libraries)Awareness (Burgos, 9/10 October) Community CollectionsKick-off (KB, A L u x e m b u rg (5 /6 /7 m arc h )25-27 Jan) - U K 9/1 0/1 1 m arc h ) B re s to n P Hack Days C D u b li n (2 0/2 1 /2 2 m arc h ) k d ar n um S lo ve n i a (2 7 /2 8/2 9 nm la gi D m arc h a Po B el D ) A B C E D an m ark Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec (Europeana Network AGM Danish Presidency (Kopenhagen, Cyprus Presidency 18/19 April) (?)Track 2: European Cultural Commons
  24. 24. 2.4 R&D (Antoine Isaac)Objective: improve the relationship between the R&D community and Europeana e an a V2 W P 7 W i th E u ro p R&D agenda R&D results R&D results EDM R&D expertise network Product Development All E u ro p e an a m e ta d ata p u b li s h e d as L O D
  25. 25. DistributeMake heritage available wherever users are whenever they want it
  26. 26. User centered Product Design cycle Identify Marketing Ingestion Evaluate AnalyseProgramme m Pr aManagement Te du o l a c ic t n T ch ea Implement Conceptualise e m T Specify
  27. 27. 2.2 Marketing & Communication (Anne Marie van Gerwen) Aw are n e ssObjective: To develop effective product/market mix and involve our networks more efficiently WP 2 Service Type Channel Users LOD Aw are n e s s /re fe rral traffi c API GLAM Widgets Apps GLAM marketing 6 m i lli o n vi s i ts GLAM Portal Mobile SEO GLAM Virtual 30.000 o b je c t s h are s UGCGalleries Exhibition End user marketing s U s e r s ati s fac ti o n Pro Professional services GLAM GLAM
  28. 28. Engageusers in new ways with content and curators
  29. 29. Engagement Au b e ry E s c an d e An n e M ari e van G e rw e n D avi d H as k i ya
  30. 30. In conclusion Don’t reinvent the wheel Work with and improve what’s already there Build strong partnerships and networks with others
  31. 31. Thank you Louise EdwardsLouise.edwards@kb.nl

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