A huge amount of effort has been invested in setting up an infrastructure for aggregation, standardisation and harmonisation of metadata. But this is only the first step towards creating user driven services.
But the services should be build around the various customer segments and their needs.
In fact, we should distinguish a separate business model for each customer segment.
But if we can imagine that each customer segment needs its own specific value propositions which can be identified in a value chain, we can start to develop more tailor made solutions. Imagine for example that Europeana would focus largely on the ‘general public’, a first taste of the rich wealth of our cultural heritage in a service called Europeana.eu
And a different service for researchers which would be lead by other members of the familly such as TEL, but in partnership with others such as APENET.
National Technical University of Athens Rights labeling current status: Free Access - Rights Reserved 4548570 Paid Access - Rights Reserved 600825 Public Domain marked 469814 CC BY-NC-SA 163321 Unknown copyright status 70123 CC BY-NC-ND 77710 Restricted Access - Rights Reserved 62657 CC BY-NC 60707 CC BY-SA 33384 CC BY 17036 CC BY-ND 4 6104151 Total number of objects 20708382 percentage with rights label 29,5% CC or PD marked 821976 percentage of total 4,0%
2 core projects 10 partner projects >12 contributing projects Not on this slide: Europeana fashion, EFG 14-18, etc.
See mobile on the Go
Louise Edwards Presentation DM2E Kick-Off
The vision for Europeana and the European landscape DM2E kick-off meeting Berlin, 2nd March 2012
Overview Europeana strategic plan Current landscape Moving to a user focus Europeana Libraries Transition to Europeana Research Quick summary of the Europeana Business Plan 2012
y I b r ar tc h L l Du R o ya TE L E u ro p e an a AP E N E T N ati o n al Arc h i ve e vrLo u st 2005-201 1 te k s t te k
g e n e ral p u b li c re s e arc h e r c u ltu ral to u ri s ts tu d e n t
th e v alu e c h ai n ag g re g ate E u ro p e an a AP I e n ri c h d i s tri b u te to o ls m ark e ti n g g e n e ral p u b li cEuropeana E u ro p e an a.e u re s e arc h e r c u ltu ral to u ri s t
TE L E u ro p e an a g e n e ral p u b li cThe European re s e arc h e r Library c u ltu ral to u ri s t
Europeana Libraries – new partnershipImage title
Informal feedback from the EuropeanaLibraries Review In year 2, we should deepen our understanding of the brand strategy and the concept of ‘researchers’. What is the role of the citizen scientist, for example?
Europeana Research• Came out of a report commissioned as part of the Europeana Libraries project• Report recommended that The European Library be positioned as Europeana Research• Boards decided Maintain The European Library until the end of 2012 Work with the other domains to establish Europeana Research
Europeana Research• Focus on aggregation and interoperability of a wide range of scholarly materials Open access repositories, grey literature, large datasets etc Create interoperability between these different types of material Make it accessible through a Europeana Research portal and distribute it through other services• Continue the current libraries partnership• Extend the partnership to other domains• Work with research infrastructures DARIAH and CLARIN
AggregateBuild the trusted source for cultural heritage
1.1 Partner network (Annette Friberg)Objective: Facilitate the development of a strong partner network Domain National Support National and Vertical 1 0 w o rk s h o p s aggregation Museums New Partner Development 5 p u b li s h e rs Libraries API 1 50 Implementations I m p le m e n tati o n s Archives I n c re as e Support the d i ve rs i ty an d Europeana p arti c i p ati o n Network Public-private Publishers partnerships Creative Industries
1.2 Content (AF) Objective: To improve the overall quality of the content repository with a special emphasis on AV material as e c re 24 million1 7 % in 20 million re as e 450 thousand AV % in c 550 thousand 300 150 thousand Sound AV 7 million300 thousand Sound 6 million Text 14 million 16 million Image Image 2011 2012
1.4 Ingestion (Annelies van Nispen)Objective: to improve the ingestion workflow and to be completely EDM compliant im U IM a p le m nd ent ED M ed fu w o r i n i n g lly 1 0 trai n i n g d ays k flo e s ti w on Museums EDM training and info Libraries UIM Archives Roundtripping quality control Publishers Creative All o b je c ts w i th ri g h ts lab e ls Industries All o b je c ts w i th p re vi e w
FacilitateSupport the cultural heritage sector through knowledge transfer,innovation & advocacy
20112011 2012 2012 2013 2013 3 Europeana Awareness Europeana Version 1 Europeana Version 2 Europeana Educatio 2 c o re p ro je c ts , 2 n e w p ro p o s als Europeana Resear Wiki Upload Europeana Inside ASSETS P arti c i p ate i n 1 n e w p artn e r PrestoPrime p ro je c t European Libraries EUScreen CARARE HOPE BHL Europe Commit ARROW Plus PATHS ApeNet APEX Euoropeana Collections 1914-1918 EuroPHOTO 4 p ro je c ts s u b c o n trati n g ? OpenUp! ThinkMotion Linked Heritage ECLAP Europeana Regia > 1 2 c o n tri b u ti n g p ro je c ts Digitising Contemporary Art Judaica Natural Europe
Aw a2.2 Advocacy (Georgia Angelaki) r enes s W P5Objective: to raise awareness and to create buy-in for open data Europeana Licensing Framework adoption 5 m i lli o n o p e n li c e n s e o b je c ts Toolkit Workshops Case Studies RIghts Related Policies D e ve lo p ad vo c ac y p o s i ti o n s to i n flu e n c e ri g h ts -re late d Coms tools Papers Lobbying p o li c i e s Cultural Commons D e ve lo p th e ‘E u ro p e an Scoping C u ltu ral C o m m o n s ’ as a Presidency Recommendations paper events c o n c e p t, a m o ve m e n t an d a b u sin e ss m od e l
2.3 PR & Corporate Communications (events) Aw a re n e W P1 ssTrack 1: Connecting Society Through Culture Community Collections Training (Oxford, 7/8 Feb) Europeana /Plenary (Leuven,13/14/15 Jun) Awareness Event Digital Agenda Assembly (Brussels, 9 May) (Brussels, Jun 21/22) Community collections (Public Libraries)Awareness (Burgos, 9/10 October) Community CollectionsKick-off (KB, A L u x e m b u rg (5 /6 /7 m arc h )25-27 Jan) - U K 9/1 0/1 1 m arc h ) B re s to n P Hack Days C D u b li n (2 0/2 1 /2 2 m arc h ) k d ar n um S lo ve n i a (2 7 /2 8/2 9 nm la gi D m arc h a Po B el D ) A B C E D an m ark Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec (Europeana Network AGM Danish Presidency (Kopenhagen, Cyprus Presidency 18/19 April) (?)Track 2: European Cultural Commons
2.4 R&D (Antoine Isaac)Objective: improve the relationship between the R&D community and Europeana e an a V2 W P 7 W i th E u ro p R&D agenda R&D results R&D results EDM R&D expertise network Product Development All E u ro p e an a m e ta d ata p u b li s h e d as L O D
DistributeMake heritage available wherever users are whenever they want it
User centered Product Design cycle Identify Marketing Ingestion Evaluate AnalyseProgramme m Pr aManagement Te du o l a c ic t n T ch ea Implement Conceptualise e m T Specify
2.2 Marketing & Communication (Anne Marie van Gerwen) Aw are n e ssObjective: To develop effective product/market mix and involve our networks more efficiently WP 2 Service Type Channel Users LOD Aw are n e s s /re fe rral traffi c API GLAM Widgets Apps GLAM marketing 6 m i lli o n vi s i ts GLAM Portal Mobile SEO GLAM Virtual 30.000 o b je c t s h are s UGCGalleries Exhibition End user marketing s U s e r s ati s fac ti o n Pro Professional services GLAM GLAM
Engageusers in new ways with content and curators
Engagement Au b e ry E s c an d e An n e M ari e van G e rw e n D avi d H as k i ya
In conclusion Don’t reinvent the wheel Work with and improve what’s already there Build strong partnerships and networks with others