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Managing Your Social Channels
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Managing Your Social Channels



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  • 1. Managing Social MediaChannels For Your Business Nisha Chittal November 14, 2011 Crush IQ, Washington DC @NishaChittal
  • 2. Who am I?A little about me… A little about Travel Channel…• Social Media Manager at • World’s leading travel media brand Travel Channel • 8 Facebook pages• Working on social media • 6 Twitter handles strategy for brands for the • Over 5 million Facebook fans last 4+ years • Over 1 million Twitter followers • YouTube, Tumblr, Foursquare, Instagram, Pinterest • Some of our shows: No Reservations, Bizarre Foods, Man v Food Nation, Off Limits
  • 3. What is your goal in social media? Your goal might be… • Drive sales • Drive ratings • Just drive awareness • Drive actions (sign petitions, donate money, register for an event) Your goal should NOT be: getting a million fans.
  • 4. Your primary goal in social media should beto build a community of people passionateabout your brand. Your business goals are second.
  • 5. Listen before you talk • Hootsuite or Tweetdeck to monitor daily brand mentions and publish updates – Set up columns for hashtags & relevant Twitter lists • Sysomos or Radian6 to capture broader discussion across the web about your brand
  • 6. Establish your playbook. Put it in writing. What platforms will you engage on? How often will you post on each platform? Twice a week ? Twice a day? What do you want your “voice” to be? What is your response/comment policy? What types of content? Video? Photo? Polls?
  • 7. Get the basics set up • Allocate resources – Not just your intern, or your CEO’s kid • Page Descriptions • Comment Policies • Landing Tabs • Fresh Content • Promotion (TV, website, email, print materials) See Hubspot’s “Anatomy of A Successful Facebook Page”
  • 8. You’ve got fans – now keep them engaged• Content that adds value• Regular Features / Traditions• Invite users to participate• Exclusive content• Access to talent/experts
  • 9. With every post, ask yourself:Is this interesting, entertaining, orsomehow providing value topeople? Two secrets to boosting interactions:  Clear call to action (like, comment, share)  Rich media (link, photo, video) More interactions ↔ More impressions
  • 10. Remember to be human… At the end of the day, social media is still just that: people talking to people.
  • 11. Questions?