Pinterest for the Technical Communicator

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Karen Flam

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Pinterest for the Technical Communicator

  1. 1. Pinterest for the Technical Communicator Karen Flam karenflam@yahoo.com @karenflam http://www.linkedin.com/in/kflam
  2. 2. • What is Pinterest? • How to use it • WHY??? (WIIFM?) • Specific applications for Technical Communicators • New Features
  3. 3. What is ? • Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own collections or 'like' photos.
  4. 4. What is ? (Continued) • Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting ". • Founded in 2009 by Ben Silbermann (of West Des Moines, Iowa), Paul Sciarra, and Evan Sharp.
  5. 5. What is ? (Continued) • Pinterest became the fastest site in history to break through the 10 million unique visitor mark. • With an initial Closed-Beta population of 5,000 users in 2010, Pinterest now has over 12 million users.
  6. 6. Who uses ? According to Google Ad Planner: •Pinterest's user base is made up of 80% women. •Over half of those using Pinterest fall into the 25-44 age range (30% 25-34 / 25% 35-44).
  7. 7. Why ? • Organize • Re-purpose • Add Creativity
  8. 8. Email Notifications - Immediate
  9. 9. Email Notifications - Weekly
  10. 10. DEMO http://www.pinterest.com
  11. 11. Contests From Awesome to Annoying in just 30 days
  12. 12. Whole Foods Cookie Swap –
  13. 13. Of special “pInterest” http://pinalytics.co.uk/ • Analytics • Copyright Infringement • Phishing Scams
  14. 14. Unique Uses Wall Street Journal
  15. 15. Unique Uses - Peugeot
  16. 16. Thank you for your attention! Karen Flam karenflam@yahoo.com @karenflam http://www.linkedin.com/in/kflam

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