Social Media Law


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Social Media Law

  1. 1. Protecting Your Business with Social Media Guidelines & Training Google+ Social Media Law @SocialMediaLaw1 Glen Gilmore, Esq. ~ @ GlenGilmore
  2. 2. DISCLAIMER & WARNING: NOT Legal Advice
  3. 3. <ul><li>Social Media: “It’s all fun and games… </li></ul><ul><li>til the lawyers show up…. ” </li></ul><ul><li>You are creating a permanent record </li></ul><ul><li>Deleting doesn ’t work </li></ul><ul><li>You may have a special duty to archive </li></ul><ul><li>You may have a special duty to delete </li></ul>
  4. 4. The Law is the Law.
  5. 5. <ul><li>Social Media Law = Protecting Your Brand Truthfulness and Transparency </li></ul>
  6. 6. Who ’s Your Regulator?
  7. 7. New Media Requires New Policies Policies must come with training & supervision sadf
  8. 8. <ul><li>FTC Revised Endorsement Guidelines: </li></ul><ul><li>16 C.F.R. Part 255 </li></ul><ul><li>“ Material Connection” </li></ul><ul><li>“ Conspicuous Disclosure” </li></ul><ul><li>“ Case-By-Case Review” </li></ul><ul><li>Policy/Inform/Train/Monitor </li></ul>
  9. 11. Social Media in Hiring and Firing: The Social Media Background Check The Fair Credit Reporting Act
  10. 13. Takeaways: Crisis Mitigation <ul><li>The Law is the Law </li></ul><ul><li>The Law is Evolving with Social Media </li></ul><ul><li>Know Your Regulators </li></ul><ul><li>Update Your Policies, Train, Audit </li></ul><ul><li> </li></ul>