0
Social Media—Why?
Jim Cahill
Chief Blogger / Head of Social
Media
It’s Growing, Global, Cross-Generational
www.youtube.com/watch?v=3SuNx0UrnEo
en.wikipedia.org/wiki/Web_2.0
 
4
www.slideshare.net/Dell_Inc/three-social-media-steps-for-business
Think People. Not Applications.
Expand Your Expertise Network
“The value of a
telecommunications network
is proportional to the square
of the number of co...
Why Should Our Businesses Care?
It’s All About Search
Does Your Sales and Service Response
Meet These Expectations?
Why Should Our Businesses Care?
• Competition for attention
Our Customers Are Being Bombarded and
Our Messages Are Less Effective
• “The average American is exposed to over 3000
ads ...
Why Should Our Businesses Care?
• Sheer amount of knowledge our customers
require
“Our work demands the broadest
skill set...
Why Should Our Businesses Care?
• Dwindling local peer group of experts
Less Experienced Engineers Don’t Have The
Peer Circle They Once Had
Why Should Our Businesses Care?
• Communications in constant state of change
Our Businesses Need to Adapt to Changing
Communications
A QUICK LOOK AT POPULAR
SOCIAL MEDIA APPS
The Most Critical Social Media App
By Far
Blogs Provide a Point of View with Reader Feedback
Share Successes, How-to’s,
Training, Demonstrations
The Social Network of Business Professionals
LinkedIn—Your Professional Network
Slideshare—User-Generated Presentations
SlideShare = Presentations
Facebook—Increasingly A Business
Communications Channel
845 Million Participants and Growing
WAYS SOCIAL MEDIA CAN
HELP YOUR BUSINESS
Customer Expectations—Get People to the
Surface of Your Organization
• Focus a/some resource(s)
on listening
• Use tools f...
Competition for Attention—Build Thought
Leadership
• Engage with members
of the trade press /
analyst community
through bl...
Sheer Knowledge Required—Build Peer-to-Peer
Communities
Retiring Expertise—Make Expertise More
Publicly Available and Searchable
Changing Communications –Embrace the
Change, Have Focused Efforts
Good Documented Policy: www.ibm.com/blogs/zz/en/guidelines.html
Participants Must Understand Legal Aspects
RESULTS
Net Result—Participation Opens Up New
Business Opportunities
Net Result—Faster Responses Build Loyalty and
Positive Word of Mouth
Participation Connects You with Industry
Experts
Opportunities Open Up to Share Expertise
• Sharing in the Valve Magazine Social Media column.
Participating at the Surface Opportunities for
Your Experts to Interact with Others
Let’s Stay Connected
Jim Cahill
EmersonProcessXperts.com
@JimCahill
linkedin.com/in/JimCahill
Jim.Cahill@emerson.com
THANK...
Social Media in the B-to-B World, Part 2
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Social Media in the B-to-B World, Part 2

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-Why social media for automation suppliers?
-Understanding the correct approach to social media marketing with your engineering audience
-How we connect with manufacturers through social media to grow business opportunities

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Transcript of "Social Media in the B-to-B World, Part 2"

  1. 1. Social Media—Why? Jim Cahill Chief Blogger / Head of Social Media
  2. 2. It’s Growing, Global, Cross-Generational www.youtube.com/watch?v=3SuNx0UrnEo
  3. 3. en.wikipedia.org/wiki/Web_2.0
  4. 4.   4 www.slideshare.net/Dell_Inc/three-social-media-steps-for-business Think People. Not Applications.
  5. 5. Expand Your Expertise Network “The value of a telecommunications network is proportional to the square of the number of connected users of the system.” (n2) —Metcalf’s Law telecommunicationsSocial users of the system People
  6. 6. Why Should Our Businesses Care?
  7. 7. It’s All About Search
  8. 8. Does Your Sales and Service Response Meet These Expectations?
  9. 9. Why Should Our Businesses Care? • Competition for attention
  10. 10. Our Customers Are Being Bombarded and Our Messages Are Less Effective • “The average American is exposed to over 3000 ads every day. The ads increasingly encroach upon our public space -- our schools, our public transportation, our buildings, and even our beaches" (a new technique enables the advertisers to stamp their ads onto the sand at beaches.) www.mortarblog.com/2006/07/average_america/comments/page/2/
  11. 11. Why Should Our Businesses Care? • Sheer amount of knowledge our customers require “Our work demands the broadest skill set of any engineering discipline—it requires knowledge of chemical processes, mechanical, electrical, electronics, software, networks and IT” – John Berra
  12. 12. Why Should Our Businesses Care? • Dwindling local peer group of experts
  13. 13. Less Experienced Engineers Don’t Have The Peer Circle They Once Had
  14. 14. Why Should Our Businesses Care? • Communications in constant state of change
  15. 15. Our Businesses Need to Adapt to Changing Communications
  16. 16. A QUICK LOOK AT POPULAR SOCIAL MEDIA APPS
  17. 17. The Most Critical Social Media App By Far
  18. 18. Blogs Provide a Point of View with Reader Feedback
  19. 19. Share Successes, How-to’s, Training, Demonstrations
  20. 20. The Social Network of Business Professionals LinkedIn—Your Professional Network
  21. 21. Slideshare—User-Generated Presentations SlideShare = Presentations
  22. 22. Facebook—Increasingly A Business Communications Channel 845 Million Participants and Growing
  23. 23. WAYS SOCIAL MEDIA CAN HELP YOUR BUSINESS
  24. 24. Customer Expectations—Get People to the Surface of Your Organization • Focus a/some resource(s) on listening • Use tools for listening— Google Alerts, Radian6 • Monitor LinkedIn, Facebook, Twitter, Google+ • Engage negative commenters with your organization • Thank positive commenters • Rapid response builds positive word of mouth http://jimc.me/FQnGgZ
  25. 25. Competition for Attention—Build Thought Leadership • Engage with members of the trade press / analyst community through blogs, Twitter, Facebook, LinkedIn • Provide a point of view through a focused blog • Collaborate with other experts on books, webinars, videos twitter.com/JimCahill/editors/members
  26. 26. Sheer Knowledge Required—Build Peer-to-Peer Communities
  27. 27. Retiring Expertise—Make Expertise More Publicly Available and Searchable
  28. 28. Changing Communications –Embrace the Change, Have Focused Efforts
  29. 29. Good Documented Policy: www.ibm.com/blogs/zz/en/guidelines.html Participants Must Understand Legal Aspects
  30. 30. RESULTS
  31. 31. Net Result—Participation Opens Up New Business Opportunities
  32. 32. Net Result—Faster Responses Build Loyalty and Positive Word of Mouth
  33. 33. Participation Connects You with Industry Experts
  34. 34. Opportunities Open Up to Share Expertise • Sharing in the Valve Magazine Social Media column.
  35. 35. Participating at the Surface Opportunities for Your Experts to Interact with Others
  36. 36. Let’s Stay Connected Jim Cahill EmersonProcessXperts.com @JimCahill linkedin.com/in/JimCahill Jim.Cahill@emerson.com THANK YOU!
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