-Why social media for automation suppliers?
-Understanding the correct approach to social media marketing with your engineering audience
-How we connect with manufacturers through social media to grow business opportunities
5. Expand Your Expertise Network
“The value of a
telecommunications network
is proportional to the square
of the number of connected
users of the system.” (n2)
—Metcalf’s Law
telecommunicationsSocial
users of the
system
People
8. Does Your Sales and Service Response
Meet These Expectations?
9. Why Should Our Businesses Care?
• Competition for attention
10. Our Customers Are Being Bombarded and
Our Messages Are Less Effective
• “The average American is exposed to over 3000
ads every day. The ads increasingly encroach
upon our public space -- our schools, our public
transportation, our buildings, and even our
beaches" (a new technique enables the
advertisers to stamp their ads onto the sand at
beaches.)
www.mortarblog.com/2006/07/average_america/comments/page/2/
11. Why Should Our Businesses Care?
• Sheer amount of knowledge our customers
require
“Our work demands the broadest
skill set of any engineering
discipline—it requires knowledge
of chemical processes,
mechanical, electrical,
electronics, software, networks
and IT” – John Berra
12. Why Should Our Businesses Care?
• Dwindling local peer group of experts
25. Customer Expectations—Get People to the
Surface of Your Organization
• Focus a/some resource(s)
on listening
• Use tools for listening—
Google Alerts, Radian6
• Monitor LinkedIn,
Facebook, Twitter, Google+
• Engage negative
commenters with your
organization
• Thank positive commenters
• Rapid response builds
positive word of mouth
http://jimc.me/FQnGgZ
26. Competition for Attention—Build Thought
Leadership
• Engage with members
of the trade press /
analyst community
through blogs, Twitter,
Facebook, LinkedIn
• Provide a point of view
through a focused blog
• Collaborate with other
experts on books,
webinars, videos
twitter.com/JimCahill/editors/members