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Branding And Marketing In Social Enterprise

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Erwin Huang
Erwin Huang

a discussion on using modern management marketing technique to drive Social Enterprise business. discussuion thru use of cases topics covered: branding x-branding distribution network social networks

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1 of 12
Social Enterprise and Marketing ideas Exploring modern management marketing ideas with Social Enterprise operations Sharing session with Erwin Huang, 18 th Sept 09 CEO, TSL jewellery
Agenda (45+15) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Entrepreneurship discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is in a Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding exercise tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],e.g. SCHSA
Repositioning Exercise at TSL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 st Generation HK Manufacturing Entrepreneur Modern Retailer for Chinese Low Cost High Value Skill and Knowhow in Production Design, Fashionable Branding Mass, Economy of Scale Targeted, Economy of Scope Vertically Integrated Manufacturer Quick Response Efficient Retailer Traditional Apprentices System Re-engineered Corp Governance Trusted Brand name Trusted Brand name Believe in Service, go the extra step Believe in Service, go the extra step Long term loyal customer Long term loyal customer Care and Love for the Customer Care and Love for the Customer
Cross Branding Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cross Branding Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution Network ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reaching your customer: thru Social Networking
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Summary
 

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Branding And Marketing In Social Enterprise

  • 1. Social Enterprise and Marketing ideas Exploring modern management marketing ideas with Social Enterprise operations Sharing session with Erwin Huang, 18 th Sept 09 CEO, TSL jewellery
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