The Future of Social Networks on the Internet: The Need for Semantics

The Future of Social Networks on the Internet: The Need for Semantics John G. Breslin, Stefan Decker, Uldis Bojars {firstname.lastname@deri.org} Semantic Technologies Conference / San Jose, USA / 19th May 2008

URL for the presentation ,[object Object],[object Object]

Our mission and vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some statistics

On the shoulders of giants… ,[object Object],[object Object],[object Object]

It wasn’t the right time then… Where are we now?

Now, we are making progress…

A network of knowledge… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Getting to work in the DERI house

What we’re going to talk about today… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social media sites are like data silos * Source: Pidgin Technologies, www.pidgintech.com

Many isolated communities of users and their data * Source: Pidgin Technologies, www.pidgintech.com

Need ways to connect these islands * Source: Pidgin Technologies, www.pidgintech.com

Allowing users to easily move from one to another * Source: Pidgin Technologies, www.pidgintech.com

Enabling users to easily bring their data with them * Source: Pidgin Technologies, www.pidgintech.com

1. Collaborating via the Social Web

A move from the Web to a “social web” ,[object Object],[object Object],[object Object],[object Object]

What is social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object]

Features / principles of Web 2.0 (O’Reilly) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 and social media in simple terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content can be… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging: a phenomenon for a new generation? ,[object Object]

Overview of blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The state of the blogosphere from Technorati ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definition of wikis ,[object Object],[object Object],[object Object],[object Object]

Some uses of wikis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Wikipedia: from Irish to Esperanto

The social bookmarking service del.icio.us

All Consuming, what have you read today?

LibraryThing, find out who else reads like you

CiteULike, get publication references from peers

Upcoming event listings and meetups

Dopplr for managing travel, tracking friends abroad

TouristR for travel destination stories and info

You can even share your favourite walks…

… and find others with like musical interests

2. Social networking services (SNSs) so far

We all live in a social network… ,[object Object]

[object Object],[object Object],Everyone’s connected…

Milgram’s six degrees of separation theory ,[object Object],[object Object],[object Object],[object Object],[object Object]

And now a major motion picture, kind of… ,[object Object],[object Object],[object Object]

The Erdős number ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trying to make friends Valdis Marc Met Marc and I already had friends in common! I later found out my cousin Ailish also knows Andrew. The “small world” phenomenon… Latvia Uldis DERI John Dublin Clare Bros John C Andrew

“ It’s a small world after all!”, by Kentaro Toyama Kentaro Bash Karishma Sharad Maithreyi Anandan Venkie Soumya Prof. McDermott * Source: http://research.microsoft.com/toyama/talks/ Ranjeet Prof. Sastry PM Manmohan Singh Prof. Balki Pres. Kalam Prof. Jhunjhunwala Dr. Montek Singh Ahluwalia Ravi Dr. Isher Judge Ahluwalia Pawan Aishwarya Ravi’s Father Amitabh Bachchan Prof. Kannan Prof. Prahalad Nandana Sen Prof. Amartya Sen Prof. Veni

The Kevin Bacon game ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Kevin Bacon game (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are social networking services (SNSs)? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The popularity of SNSs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SNSs attracting lots of monetary / media attention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Motivation for social network services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Big social network services (in terms of accounts) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Features of social network services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The success of (and hype around) Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Get LinkedIn to business contacts, 15 million users

OpenEco, a SNS for managing GHG emissions

Elgg, social networking software for education

Other niche SNSs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Source: Paul Gibler, Wisconsin Technology Network

Enterprise 2.0 ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enterprise 2.0 (2)

3. Issues with social networking services

Problems with SNSs ,[object Object],[object Object],[object Object]

First issue ,[object Object],* Source: Jyri Engestrom, “Object-Centered Sociality”, Reboot 7

Many social networking services are boring… * Source: Jyri Engestrom, “Object-Centered Sociality”, Reboot 7

Object-centred sociality can provide meaning ,[object Object],[object Object],[object Object],* Source: Jyri Engestrom, “Why Some Social Networks Work…”

Object-centred sociality can provide meaning (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],* Source: Jyri Engestrom, “Why Some Social Networks Work…”

… that connect us to other people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],These are the social objects…

So many social media sites… * Source: Smashcut Media, www.smashcut-media.com

Filling out your profiles, re-adding your friends…

Uploading posts and content items to “stovepipes”!

What if I use multiple services and I want to… ,[object Object],[object Object],[object Object],[object Object]

Initiatives set up to address this recently ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social network portability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social networking fatigue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ownership, control, freedom at opensocialweb.org

The DataPortability initiative ,[object Object],[object Object],[object Object]

Other initiatives “near” DataPortability

Fold a social networking layer into tech stacks ,[object Object],[object Object],[object Object]

4. Leveraging semantics on the Social Web

timbl on Semantic Web / Social Web synergies ,[object Object],[object Object],[object Object]

Semantics can help ,[object Object],[object Object],[object Object]

The (evolving) Semantic Web layer cake ,[object Object]

A need for common semantics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FOAF (Friend-of-a-Friend) ,[object Object],[object Object],[object Object],[object Object],[object Object]

A distributed social network with FOAF ,[object Object],[object Object]

The (lowercase) semantic web ,[object Object],[object Object],[object Object],[object Object]

Semantically-Interlinked Online Communities (SIOC) ,[object Object],[object Object],[object Object],[object Object]

Motivations for SIOC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The aims of SIOC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The steps involved ,[object Object],[object Object],[object Object],[object Object],[object Object]

The SIOC ontology ,[object Object],SIOC Specification: http://rdfs.org/sioc/spec

Quotes about SIOC ,[object Object],[object Object],[object Object],[object Object]

SIOC metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is required to represent a community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Representing community data with SIOC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example of SIOC data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The same model for any website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The same model for rich data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interlinking communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FOAF and social network connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Linking people to user accounts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Representing users and online accounts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A person and their user accounts

Add SKOS for topics and categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interlinking content with SKOS ,[object Object],[object Object]

Interlinking content items ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Identity management across networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Linking foaf:Person URIs for one person

Distributed social networking with FOAF ,[object Object],[object Object],[object Object],[object Object]

Integrating social networks with FOAF Common formats, unique URIs * Source: Sheila Kinsella, Applications of Social Network Analysis 2007

Distributed social networking with FOAF

Applications for browsing the social (semantic) graph ,[object Object],[object Object]

Aggregation of semantic social networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using OpenID with FOAF ,[object Object],[object Object],[object Object],[object Object]

Example of OpenID used with FOAF ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SIOC d ata p roducers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overview of WordPress SIOC exporter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample export of SIOC data from WordPress

SIOC export APIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overview of vBulletin and phpBB SIOC Exporters ,[object Object],[object Object],[object Object],[object Object]

Sample export of SIOC data from vBulleti n

Sample export of SIOC data from vBulleti n (2)

SIOC competition with boards.ie ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creating your own exporters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Explore more producers of SIOC data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Motivation for finding and reusing semantic data

Finding data from the Social SW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advertising RDF data to PTSW

Semantic Radar in action, sending pings to PTSW Click to view SW data.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reusing data from PTSW

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Existing services that can make use of PTSW

Write your own Social Semantic Web application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Storing RDF data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Querying RDF data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Semantic Web Search Engine (SWSE) ,[object Object],[object Object],[object Object]

What does SWSE do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWSE™ data flow Query Processor Index Crawler User Interface

SPARQLing Social Semantic Web data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SPARQLing Social Semantic Web data (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SPARQLing Social Semantic Web data (3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Parse SPARQL results ,[object Object],[object Object],[object Object],[object Object],[object Object]

Querying RDF files ,[object Object],[object Object],[object Object],[object Object]

Need more data? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consuming SIOC as Semantic Web data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],SIOC RDF Browser

Demonstration of SIOC Explorer

Accessing SIOC content from multiple sources Browsing SIOC content from one source Filter by “facet” from all sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Browsing SIOC with TimeLine (2)

Semantic MicrOBlogging [SMOB] (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using SIOC and FOAF to represent portable data

Porting social media contributions from data providers to import services ,[object Object],[object Object]

SIOC i mport t ools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WordPress SIOC Importer ,[object Object],[object Object],[object Object],[object Object]

SIOC import process for WordPress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. Leveraging semantics in Enterprise 2.0 SNSs

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Semantic Web in organisations

Distributed Web 2.0 corporate information systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using SIOC in collaborative working environments

Accessing BSCW spaces in BC with SIOC / WSDL

Interconnecting Enterprise 2.0 services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OpenLink DataSpaces ,[object Object]

Addressing the issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Realisations of how to leverage social semantics

A vocabulary onion, building on FOAF, SKOS, SIOC, SIOC Types, DC

Disconnected sites on the Social Web / Web 2.0 can be linked using Semantic Web vocabularies

Some examples of where SIOC is already use (about 50 implementations / applications)

A list of some of these SIOC implementations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Created outside DERI

Thank-you… Do you want to know more? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Future of Social Networks on the Internet: The Need for Semantics

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The Future of Social Networks on the Internet: The Need for Semantics