1. Data Center Evolution to Cloud
towards infrastructure intelligence
Paul Perez
VP & CTO Data Center Group
Cisco Systems
November 2012

2. Ramping the Next Technology Cycle
On the cusp of a New Productivity-Driven IT Wave
Rate of Growth for IT Spending Relative
to GDP Growth Normalized to Average
New Tech
130% Cycle?
MAINFRAME PC/LAN INTERNET
120%
110%
100%
Productivity
90%
80%
70%
60%
Source: CIMI Corporation

3. Macro Data Center Trends
IT Complexity
Patterns and
Context Awareness Analytics
The Virtual
Hybrid Cloud Enterprise

4. 1 Leadership in Routing, Switching, Security & Mobility
2 Collaboration
3 Data Center / Virtualization / Cloud
4 Video
5 Architectures for Business Transformation
“Working to solve our customers biggest challenges”

5. Cisco’s Data Center Vision
Healthcare Government
HYBRID
INDIVIDUALS BUSINESS
PUBLIC PRIVATE
Media Others

6. Strategy: Building the Bridge to a World of Many Clouds
Multi-
Multi-Tenancy
RISC to x86 Nexus 1K/vPath UCS Central
Variable-
Variable-Cost Model
FCoE UCS Expanded Cisco ONE
Memory
Demand-
Demand-side provisioning
N5K-
N5K-N2K Cloupia
VM-
VM-FEX Self-
Self-Service Portal
CONSOLIDATION VIRTUALIZATION AUTOMATION PRIVATE UTILITY CLOUD MARKETS
Simplify Optimize Scale Enterprise-
Enterprise- Inter-
Inter-Cloud
Class Clouds

7. The Compute Model Influences the Network Model
Distributed Holistic Application Perspective
Switching
Network
Fabric
L2, Application Application
Compute Compute Storage Storage Services Services
L3
Fabric
UCS Computing
XML API Standard APIs
UCS Manager

8. Fabric Computing: Cisco UCS Architecture
Applications Industry
STANDARD
XML API API’S
Standard APIs
UCS Manager
FABRIC
INTERCONNECTS
Cisco UCS 6296 XP
Fabric Extenders
(I/O modules)
COMPUTE
Blade Form Factor
Rack Form Factor

9. UCS Design Goal: Single Unified System

10. Cisco Unified Computing System
• 15,800 unique UCS Customers
• #3 market share in x86 blades (#2 in the US)
• 2,600 UCS channel partners
• 44 ISVs writing to UCS API (and growing)
• Ten of thousands of supported applications
• 65+ world record performance benchmarks
• Numerous industry awards and certifications
Source:IDC Q4’11 Server Forecaster

11. Cisco Performance Leadership Example: Oracle
Business User World Record Benchmarks Performance Proof Points
Enterprise Oracle E-Business
Oracle Application Standard Siebel 8.1.1.4
Suite, PeopleSoft,
Applications Benchmark 12.1.3 10,000 Users
BUSINESS SERVICES
Siebel, JD Edwards,
Payroll Batch – Extra Large Model
Oracle Fusion
Order to Cash Batch – Large Model JD Edwards 9.1
B200 M3 Oracle VM
MiddleWare Oracle WebLogic, 2,000 Users
Oracle SOA Suite, Oracle Application Standard
OracleAS
Benchmark 12.1.2
Database Payroll Batch – Extra Large Model PeopleSoft 9.0
Order to Cash Batch – Large Model North American Payroll
Oracle Database, 255,319 Payments/Hour
B200 M3
Oracle TimesTen
Operating
System TPC-C Two Socket Oracle NoSQL
Oracle Linux 1,609,186.39 tpmC $0.47/tpmC 1,244,550 Mix Operations/Sec.
C240 M3
Virtualization Oracle VM 23 World Record Oracle-based Benchmarks!

12. Cisco Integrated Solutions Portfolio
Vertical
Smart
Healthcare Financial Services Manufacturing Retail Solutions
Solution Focus
Vblock
Enterprise Apps Databases Business Analytics Virtual Desktop
/ Big Data
Applications FLEXPOD
VXI
Management
RISC Migration
Operating System
& Hypervisor

13. UCS: Embedded Automation
Up l i n k p o c o fi g ra o n VL
rt n u ti , AN,
VSAN, Qo S, a d Et e a n e s
n h rCh n l
Se rv e r p o co f g u ti o i n u d n
rt n i ra n cl i g
L AN a n d S se n s
AN tti g
Ne two rk i n t rf ce c a (NIC)
e a rd
c o n fi g u t o : MAC a d s s,
ra i n d re
VL AN, a n d Qo se t i n s ;
S g
h o s t b u a d p t rHBA co f g ra o :
s a e n i u ti n
wo rl d wi d e n m e (WWNs), V
a s SANs,
a n d b a n wi d co n t a i t ;
d th s r n s
a n d fi rm wa re i si o s
re v n
Un i q u e u e I (UUID),
s rD
fi rm wa re re vi si o s,
n
a n d RAID co n l l e se n g
tro r tti s
Se rv i c e p fi l a ss i n d to se rve r,
ro e g e
c h a s s i s sl o o p o
t, r o l
Storage Server Network Uplink port configuration, VLAN,
SME SME SME VSAN, QoS, and EtherChannels Up l i n k p o c o fi g ra o n VL
rt n u ti , AN,
VSAN, Qo S, a d Et e a n e s
n h rCh n l
Se rv e r p o co f g u ti o i n u d n
rt n i ra n cl i g
L AN a n d S se n s
AN tti g
Server port configuration including Ne two rk i n t rf ce c a (NIC)
e a
ra i n
rd
c o n fi g u t o : MAC a d s s,
d re
VL AN, a n d Qo se t i n s ;
S g
h o s t b u a d p t rHBA co f g ra o :
s a e n i u ti n
wo rl d wi d e n m e (WWNs), V
a s
a n d b a n wi d co n t a i t ;
d th s r n s
a n d fi rm wa re i si o s
re v n
SANs,
LAN and SAN settings
Un i q u e u e I (UUID),
s rD
fi rm wa re re vi si o s,
n
a n d RAID co n l l e se n g
tro r tti s
Se rv i c e p fi l a ss i n d to se rve r,
ro e g e
c h a s s i s sl o o p o
t, r o l
Network interface card (NIC)
configuration: MAC address,
VLAN, and QoS settings;
host bus adapter HBA configuration:
worldwide names (WWNs), VSANs,
Up l i n k p o c o fi g ra o n VL
rt n u ti , AN,
VSAN, Qo S, a d Et e a n e s
n h rCh n l
Se rv e r p o co f g u ti o i n u d n
rt n i ra n cl i g
L AN a n d S se n s
AN tti g
and bandwidth constraints; Ne two rk i n t rf ce c a (NIC)
e a rd
and firmware revisions
c o n fi g u t o : MAC a d s s,
ra i n d re
VL AN, a n d Qo se t i n s ;
S g
h o s t b u a d p t rHBA co f g ra o :
s a e n i u ti n
wo rl d wi d e n m e (WWNs), V
a s SANs,
a n d b a n wi d co n t a i t ;
d th s r n s
a n d fi rm wa re i si o s
re v n
Unique user ID (UUID), Un i q u e u e I (UUID),
s rD
fi rm wa re re vi si o s,
n
a n d RAID co n l l e se n g
tro r tti s
Se rv i c e p fi l a ss i n d to se rve r,
ro e
c h a s s i s sl o o p o
g e
t, r o l
firmware revisions,
and RAID controller settings
Service profile assigned to server,
chassis slot, or pool Up l i n k p o c o fi g ra o n VL
rt n u ti , AN,
VSAN, Qo S, a d Et e a n e s
n h rCh n l
Se rv e r p o co f g u ti o i n u d n
rt n i ra n cl i g
L AN a n d S se n s
AN tti g
Ne two rk i n t rf ce c a (NIC)
e a rd
c o n fi g u t o : MAC a d s s,
ra i n d re
VL AN, a n d Qo se t i n s ;
S g
h o s t b u a d p t rHBA co f g ra o :
s a e n i u ti n
wo rl d wi d e n m e (WWNs), V
a s SANs,
a n d b a n wi d co n t a i t ;
d th s r n s
a n d fi rm wa re i si o s
re v n
Un i q u e u e I (UUID),
s rD
fi rm wa re re vi si o s,
n
a n d RAID co n l l e se n g
tro r tti s
Se rv i c e p fi l a ss i n d to se rve r,
ro e g e
c h a s s i s sl o o p o
t, r o l
Subject matter expert Policies used to Service profile Associating service
1 define policies 2 create service 3 templates create 4 profiles with hardware
profile templates service profiles configures servers
automatically

14. Wire-Once Infrastructure: Nexus Switching
10G, 40G,
10G, 40G
100G Fabric
Unified
Compute
FC
FCoE
Virtual
Workloads
NAS/iSCSI
FC, FCOE NAS
Infrastructure Standardization Flexibility of Running File and Unprecedented
Results in Application Agility Block on Same Infrastructure Operational Simplicity

15. The Compute Model Influences the Network Model
Distributed Holistic Application Perspective
Switching
Network
Fabric
L2, Application Application
Compute Compute Storage Storage Services Services
L3
UCS
XML API Standard APIs
UCS Manager

16. Customer Insights
Research/
Research/ Massively Scalable
Cloud Service Providers Enterprise
Academia Data Center
• Experimental • Customize with • Automated • Policy-based • Virtual workloads,
OpenFlow/SDN Programmatic provisioning & control & analytics VDI, Orchestration
components for APIs to provide programmable to optimize and of security profiles
production deep insight into overlay, OpenStack monetize
networks network traffic service delivery
Diverse Programmability Requirements Across Segments
Most Requirements are for Automation and Programmability

17. Cisco Open Network Environment
Industry’s Most Comprehensive Portfolio
Hardware + Software Physical + Virtual Network + Compute
Apps Apps Apps
Multi-
Multi-layer API Controller Virtual Overlay
Programmatic Virtual
APIs Overlays
Device
Device Device
Network a
Controllers and
agents

18. Cisco Open Network Environment
1. Platform APIs 2. Controller/
Agents
3. Virtual Overlay
Networks
Comprehensive OpenFlow v1.x Agent • OpenStack and
Developer Kit across REST API
IOS, IOS-XR and NX-OS • Multi-Hypervisors
• VXLAN Gateway
• Security, Services
Chaining
Industry’s broadest approach for Network Programmability

19. Building your Cloud Foundation with Cisco
Unified Management Self integrating components and API
for automation through standard tools
Intelligent Infrastructure Bare metal abstraction and policy-based
application optimization at run time
Simplicity and cost reduction with
Unified Fabric
performance roadmap to 100G and beyond.
Extensibility through plug-in architecture
Shared Resource Pools and self-service infrastructure
Elastic Resource Allocation Seamless automated scalability and
mobility of virtual and physical workloads

20. Thank you.
Спасибо.
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