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Cloud Computing and VCE

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Cloud Computing, Virtualization

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Cloud Computing and VCE

  1. 1. Private Cloud & VCE Cenk Ersoy Ersoy_cenk@emc.com Pre-Sales Team Lead EMC, Turkey© Copyright 2009 EMC Corporation. All rights reserved. 1
  2. 2. Points Covered Why Cloud Computing? What is Cloud Computing? Why VCE? What do we Sell? How do we engage?© Copyright 2009 EMC Corporation. All rights reserved. 2
  3. 3. How Do We Build Today’s DC? 23% delivering WAN LAN SAN A SAN B new capabilities Firewall 77% “keeping the lights on” Internet© Copyright 2009 EMC Corporation. All rights reserved. 3
  4. 4. Is the Data Center An Enabler Or An Inhibitor To Your Business?• Data Centre are designed for Peak Workloads• Difficult/Slow response to Changes• Huge growth of Storage at 40-70% per year• Low Utilization ~15-25% (Servers/Storage)• Efficient Resource Power & Cooling ~25-30% of total DC costs Utilization• Operations taking another ~30% of total DC costs (too much Manual Processes) Secure• New Applications can take 60-180 days to deploy Agile• We Manage Elements not IT Services Reduce Cost• Difficult to Maintain Service Levels• Integrity and Availability Source: Gartner© Copyright 2009 EMC Corporation. All rights reserved. 4
  5. 5. Paradigm Shift – New OpportunitiesCloud computing describes a new supplement, consumption and deliverymodel for IT services based on Internet, and it typically involves theprovision of dynamically scalable and often virtualized resourcesas a service over the Internet Any dev from SP-2 Anywhere SP-1 Federate App Federate Network SP-4 SP-3 Data SP-5 Federate Information Center Federate Security SP-x SP-6© Copyright 2009 EMC Corporation. All rights reserved. 5
  6. 6. What is VCE? A coalition of Cisco and EMC, together with VMware, to accelerate pervasive virtualization and private cloud infrastructures shared vision aligned reference blueprints joint“private cloud” technologies architectures & solutions services shared partner ecosystem© Copyright 2009 EMC Corporation. All rights reserved. 6
  7. 7. How the VCE Coalition Helps YouVblock Infrastructure Packages – Vblock Infrastructure Packages. Engineered, tested, and validated to deliver revolutionary TCO and business agility at scale in the most demanding use cases.Integrated Pre-Sales, Services and Support – Single contact point for maintenance service with unified approach to certifications and escalation – Unified Customer Engagement. Dedicated pre-sales, professional services and single support experience to provide a seamless, end-to-end customer experience.Partner Ecosystem Leverage – Vblock Partner Ecosystem. A select group of partners that augment (add value), sell and deliver Vblock Infrastructure Packages.Plus: Acadia – service oriented access to Vblock based infrastructure – Acadia. A Cisco-EMC joint services venture to build, operate, and transfer Vblock infrastructure to organizations who want to accelerate their journey.© Copyright 2009 EMC Corporation. All rights reserved. 7
  8. 8. Evolution or Revolution? IT as a Service Data Server Virtualization The VDC/Private Cloud VMotion Applications Operating Systems Virtualization Computing Network Storage Simple integration with Storage Needs more automation Network is not simple Still requires manual processes© Copyright 2009 EMC Corporation. All rights reserved. 8
  9. 9. Vblock: A New Way of Delivering IT to Business Information  Production-ready solution packages – Integrated and tested units of virtualized infrastructure – Best of breed virtualization, network, compute, storage, security, and management products Applications  SLA driven Operating Systems – Predictable performance and operational characteristics Virtualization  Reduced risk and compliance Computing – Tested and validated solution with unified support and end-to-end vendor accountability Network Storage Accelerate time to results, Reduce TCO© Copyright 2009 EMC Corporation. All rights reserved. 9
  10. 10. Accelerating Virtualization… Accelerate IT Standardization and Simplification V V V V V V V V V V V V V V V V Database Virtual Desktops Email Custom Web Enable Virtualization at Scale—Simplify IT© Copyright 2009 EMC Corporation. All rights reserved. 10
  11. 11. Deterministic Performance, Predictable Architecture  Predictable SLA: Granular SLA measurement and Heat dissip assurance a ted  Deterministic space and weight floor tiles become unit of capacity planning  Power and Cooling: consistent power and cooling (KWh/BTUs) per unit  Pre-determined capacity and n* Flo or scalability: Tile s Uniform workload distribution and mobility  Deterministic fault and security isolation© Copyright 2009 EMC Corporation. All rights reserved. 11
  12. 12. The Change Is Coming Fast  The impact to businesses will be considerable – Exploit new economics with confidence  Clear and logical pathway – Preserve existing investment in applications and information – Each step delivers immediate value, and builds for the next© Copyright 2009 EMC Corporation. All rights reserved. 12
  13. 13. Vblock Infrastructure Packages – or Custom Integrated IT Stack SaaS I N U P S F N Virtualization e E Storage O I R R F r v M I i I A E Compute C T D m E I e O M L N t A E N Network e V S E A r E •Drive Down CAPEX by up to 50% C G L U E •Slash OPEX by up to 40% R M Backup & Archiving S M •Simplify the IT environment I E e G T N M •Accelerate IT service delivery to the T Disaster Recovery c T Y business Compliance •Continuous operation and availability means the business is never down© Copyright 2009 EMC Corporation. All rights reserved. 13
  14. 14. Vblock Infrastructure Packages Accelerating the Virtualization of IT InfrastructuresVblock 2 • Completely extensible high-end configuration • Designed for large-scale and green field virtualization • Cisco UCS, Nexus 1000v, Multilayer Directional Switches (MDS); EMC Symmetrix V-Max; VMware vSphereVblock 1 • Mid-sized configuration • Designed for consolidation and optimization initiatives • Cisco’s UCS, Nexus 1000v, MDS; EMC CLARiiON CX-4,; VMware vSphereVblock 0 • Brings benefits of private clouds to medium- sized businesses, small data centers • Designed for test/development by channel partners, SIs,SPs, ISVs, customers • Cisco UCS and Nexus 1000v; EMC Unified Storage; VMware vSphere © Copyright 2009 EMC Corporation. All rights reserved. 14
  15. 15. Acadia: Cisco and EMC Solutions Joint VentureUnique Build-Operate-Transfer Model to Speed Customer Adoption Solution Description Build Operate Transfer  Standardized on Vblock architecture  Assessment/  Operation by  Transfer design services Acadia staff  Focused on virtualized data center market  Licensing  Provision new  Ongoing PMO/ Acadia IP – Provide services direct and through environment governance  Ongoing channels/services providers  Skill training subscription  Designed to enable a world-class and transfer (portal) ecosystem of outsourcers, system  Primary support integrators and service providers and remote management  Robust business models including both traditional and utility consumption Data Center Management Virtualization Server Network Storage © Copyright 2009 EMC Corporation. All rights reserved. 15
  16. 16. New Virtual Data Centre EMC Avamar EMC Ionix RSA Envision vSphere Scaling EMC Replication Manager RSA DLP/vShield Zones Cisco UCS scaling EMC Recoverpoint EMC V-Max scaling Application APIs Availability Security Scalability vCenter 4.0 VMware vSphere 4.0 Infrastructure vCompute vStorage vNetwork APIs EMC vCenter Plugins Universal use of latest EMC PowerPath/VE Cisco VN-Tag EMC VM-Aware Intel Technologies EMC SRM API integration Cisco Nexus 1000V Storage across VMware, Cisco All EMC VAAI-Ready Cisco FCoE and 10GbE Cisco VM-Aware and EMC Support EMC FCoE and 10GbE Network Support© Copyright 2009 EMC Corporation. All rights reserved. 16
  17. 17. Unified Vblock Element Management Single Point of Management, Extensible Integration Framework Enterprise Management Platforms Unified Vblock Management Interface Consolidated view into all Vblock infrastructure Single integration point Configuration and Availability and Compliance Events Performance Events IT self-service portal Mini service catalog and dashboard for self- provisioning Unified Vblock Element Management EMC Ionix Unified Infrastructure Manager (UIM) Policy-based management Fine-grained tracking, traceability, reproducibility Vblock Self-Service Portal System-wide compliance and remediation Vblock Service Profile Catalog Automated discovery and Unified Configuration Policy-Based Infrastructure deployment Management Provisioning, Compliance Recovery (DR) Config & Change Analysis Vblock Vblock Symmetrix Vblock Management Console Symmetrix UCS Manager vCenter or Management Console UCS Manager Symmetrix Navisphere vCenter or UCS Manager Management Console or Navisphere vCenter Navisphere © Copyright 2009 EMC Corporation. All rights reserved. 17
  18. 18. Everyone is on the Same Journey as: on CHOICE ch grati ing HIGH s u te are M in visio n Fully Virtualized Mw SR ro Infrastructure ith V int – thin p ware nw o e m t c. gr atio overP Mwar for V ion, e Private cloud inte , Rec g – V ntion tegrat for the enterprise ur e w in ve n F eat orvie ision Pre ent i r v s m CHOICE F, Mir l pro l Los nage a a RD Virtua Digit rce m Infrastructure for Virtualization VALUE C RS A e s o u EM ix r Complete integration and support I on for the fully virtualized environment CONTROL Integration with VMware Protection, Security, Continuity, Optimization, & Management EFFICIENCY LOW VMware – to reduce CapEx & OpEx, and increase business agility LOW VIRTUALIZATION HIGH Physical: Some Heavy use of Pervasive Private 1 App – 1 Svr Virtualization Virtualization Virtualization Cloud© Copyright 2009 EMC Corporation. All rights reserved. 18
  19. 19. Consulting Services from the VCE Coalition Virtualization & Private Cloud Executive Advisory Design and Services Implementation Services • Private Cloud Strategic • Vblock Design and Impact Advisory Service Implementation Service • Cloud-based Business Advisory Service Strategy Services Architecture Advisory • Cloud Computing Strategy Service Services • Private Cloud Architecture Impact Advisory Service • Virtual Desktop Advisory Service Value & Strategy Architecture & Design Deployment & ExecutionImagine the power of three …Dedicated service professionals aligning strategy with execution © Copyright 2009 EMC Corporation. All rights reserved. 19

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