A session in the DevNet Zone at Cisco Live, Berlin. Learn how to use the Cisco Enterprise Mobility Services Platform (EMSP) to build engaging mobile apps that increase customer loyalty, help generate new sources of revenue, & simplify operations. With EMSP, you can accelerate context-aware app development, integrate mobile and business apps and slash development time.

1. Profiting From The Next Phase of
The Mobility Revolution
Marc Olbricht/JP Paternostre BDM EMSP

2. • The Evolution of Digital Business
• Use EMSP To Build Engaging Mobile Apps
• Accelerate App Development & Deployment
• Integrate with Business Apps
• Summary
Agenda

3. THINGS
Connecting
physical assets
to gain new
insights and
controls
PEOPLE
Moving from
transactions to
contextual engagement
DATA
Delivering timely
and actionable
insights
PROCESS
Driving
innovations
based on new
partnerships and
interactions
The Internet of Everything Is Powering Digital Transformation
$19T IoE value at stake over
the next 10 years

4. Healthcare MuseumsRetail Education Smart Cities
THE NETWORK HELPS CONNECT PEOPLE
Delivering timely, contextual user experiences
Self-guided tours
Efficient student-
teacher content
exchange
Real-time city
information
Patient and facility
information
Hyper-local
advertisements

5. “By 2017, 80 percent of
consumer engagement with
brands will occur on mobile
devices, driving mobile
commerce to more than 50%
of digital commerce revenue."
Gartner
“Digital Ethics, or How to Not Mess Up With
Technology,” Frank Buytendijk,
September 23, 2014

6. Cisco EMSP for Your Mobility Strategy
Cisco Enterprise Mobility
Services Platform is a mobile
app development and
integration environment that
lets you quickly deliver new,
context-aware mobile
experiences across hundreds
of device types.

7. Omni-Experience
• Immersive, context experience
through a variety of mediums
• Engage like never before
Omni
EMSP Context Experience Journey
What EMSP Enables
HTML5 HTML5HTML5
HTML5HTML5HTML5
Captive Portal
• Location specific captive portal
• Engage and learn about your
shoppers and guests
Browser
Native/Web Apps
• Enhance existing native app with
context experiences
• Leverage location services
Native
Guest Experience

8. EMSP Location Services
Geo Location
• Devise GPS via WiFi or
cellular connectivity
GPS
Premise
• WiFi Access Point association
Premise
Zone (x,y,z)
• WiFi Triangulation
• BLE
Zone
Infra Requirements

9. EMSP Framework
Guest Experience
Cloud-Based EMSP Platform
Core Features
PMS
Auth
Ads,
Coupons,
Promo’s
Location
Services
Guest ID
Click to
Call /
Support
Repeat
Guest
Loyalty
Auth
In-Room
Services
Electronic
Key
Future
Extensions
Custom Extensions
Meraki Infrastructure

10. Business Opportunities
Finding and Engaging Loyal Customers
Cisco EMSP in Hospitality
• Improve overall guest experience
• Differentiate based on loyalty to
drive stickiness
• Create new sources of revenue
through promotions and
advertisements
• Challenge disruptive competitors

11. Cisco EMSP in Hospitality
Proposed Solution (Workflow Enabled)
Guest engages with
Wi-Fi and is
presented specific
location-based
experience
Targeted ‘free
drink’ promotion is
presented to guest
based on loyalty
status
Guest
detected
on arrival
Hotel manager
wants to offer
loyal guests a
free drink
coupon
Using the
management control
app or portal,
manager updates
and pushes a
targeted coupon
Benefits►
• Superior guest experience:
Engage guests with
experiences unique to their
status and location
• Successful targeted
advertisement: Notify guests of
any relevant activities,
promotions, services, etc., at
specific property

12. Cisco Enterprise Mobility Services Platform
Integrate context-aware network, apps and cloud services
Cisco Enterprise Mobility Services Platform
provides operational efficiencies with pre-built,
ready-to-use, and device-agnostic experiences to
meet industry and line-of-business demands
Engage through context awareness
Create mobile experiences efficiently
Monetize and influence behaviorV
Enterprise Mobility Services Platform
IDI/IDEPLUGINS
WYSIVVYGSTUDIO
Micro Apps (.apk, .ipa) APIs iOS and Android SDK
Cloud ServicesCisco Network ServicesEnterprise Apps
Partner IT

13. What Can You Do with EMSP?
A cloud-based software platform, Cisco EMSP lets you develop and deliver
rich mobile experiences to customers and employees. For example:
►
►
EMSP provides the framework to build
front-end mobile experiences across
multiple mobile platforms.
EMSP integrates with enterprise
systems to tie user data into apps and
enhance enterprise systems.
EMSP supports building user profiles
using user registration, social or
custom login.
EMSP provides customized user
experiences based on who and where
the user is.
►
►

14. How EMSP Delivers New Experiences
Gives applications context awareness, allowing customer
engagement like never before
Delivers prebuilt integration to infrastructure, applications,
and cloud services
Provides robust analytics and admin consoles that empower
business users to manage content
Uses real-time data to monetize and influence customer
behavior
►
►
►
►

15. Summary
• With EMSP, easily develop, deploy,
manage, and distribute mobile apps
• Expose network services such as location,
context, or user awareness to create new
customer experiences
• Create mobile experiences through tight
integration with your network infrastructure
• Significantly cut app development and
deployment times and costs

16. Q&A

17. Continue Your Education
• Take a self-paced EMSP course in the DevNet Zone Learning Labs
• Stop by the EMSP pod in the IoT area of the DevNet Zone
• Attend Innovation Talk: The Future of the Network hosted by Rob Soderbery, Senior
Vice President Enterprise Products & Solutions, June 8, 1:00 pm
• Attend PSO-GEN-1105 - Develop Mobile Apps and Interactive Displays with Cisco
Connected Experiences – June 9, 10:00 am
• Attend BRKEWN-2025 Delivering Intelligent Mobility Experiences through Cloud
Solutions: CMX and EMSP – June 11, 1:00 pm
• Experience the EMSP demos in the Cloud and Enterprise Mobility Zones in the World of
Solutions Expo
• Learn more at: www.cisco.com/go/emsp

18. Thank you