Margaret O'Donnell, Head of Digital at British Red Cross, David Peel, Web developer at Eduserv and Charity Client Manager at Eduserv spoke at NfP Technology 2012 about how British Red Cross optimised their site for mobile.
Mobile Application and Web Development - A British Red Cross Case Study
Engaging with donors in a mobile market - A British Red Cross case studyFelicity Pointer David Peel Web Officer, Web developer, EduservBritish Red Cross John Simcock Client Director, Eduserv
Introduction• Eduserv - a NfP IT Service Provider – Managed Hosting & Cloud – Web Development – IAM – Licence Negotiation• Why Eduserv?
A crisis can happen anywhere, and toanyone.As well as helping people abroad, the BritishRed Cross helps more than a million peoplein the UK every year.Providing practical help in emergencies,short-term care in the home, and teachinglife-saving first aid skills.
Information architecture FreeDigitalPhotos.net
Shared contentCOPE-ing with contentCreateOncePublishEverywhere
Device detection and redirectionWe used 51degrees.mobihttp://51degrees.mobi FreeDigitalPhotos.net
Summary•Mobile web – Wide device coverage, cost effective•Integrated technology solution – easily share content,redirection, APIs•Separate content tree for information architecture – totalflexibility, user focused journeys•Shared and customised content•Intelligent mobile site redirection dependent on context
What worked well • User-centered design • Iterative process • Talking to the developers • Mobile first
What didn’t work so well • Iterative process • Deployment
Next steps:•Donation journey during a live emergency•Mobile donations during a live appeal
For more information contactHaylie Oriot, Charity Client Manager, Eduserv Haylie.Oriot@eduserv.org.uk 01225 470460 www.eduserv.org.uk