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Scaff-J-BrainExchangeFall16
1.
AR & Beacons Business Installs Beacon Beacon Transmit Signal Customer Downloads App Customer Hits Geofence App Displays AR Info App Collects Customer Data Better Targeting & Services Tracking & Measuring Cookies for internet behavior GPS location Time spent in each location Purchases made with location based deals Demographic information Behavior related to app use Cellphone or mobile device information Beacon & AR Users Retail Businesses Museums Hotels Individuals Problems Consumer awareness of apps Knowledge of what generates content Correct App Currently need multiple apps Benefits Enhance and generate customer loyalty Increase Convenience for consumers Encourages specific behavior Optimizing experiences or layout Increase revenue due to behavior data Connect with target audiences Data helps to better target new and current customers With the rise of Augmented Reality (AR), AR can be used in conjunction with beacons to the benefit of both consumers and businesses. When a consumer steps inside of a beacon’s range, new experiences, branded content or 3D images become available to the user. Beacons in turn collect and provide data to businesses to better target and serve consumers.
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