The document discusses the transformation of work dynamics due to technological advances and changing workforce demographics, emphasizing the need for collaboration and adaptation to new tools. It highlights challenges in Canadian productivity and innovation, citing declining performance compared to OECD nations. Additionally, it stresses the importance of utilizing social media and flexible work arrangements to thrive in a competitive environment.

1. Working Smarter:
W ki S t
Why we need to be better than ever
Nitin Kawale
President/CEO Cisco C
P id t/CEO – Ci Canada
d
December 2011
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

2. The future is NOW
But are you ready?
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3. The way we work, where and when its done, and by who,
has fundamentally changed
h f d t ll h d
Social • Transparency
• Increasing diversity in the
• Immediate, open information
workforce Multigenerational Collaboration sharing
• Skilled employees nearing Aging, Millennial Social Communities • Federated command & control
transition
& Networks • Non-employee workers
Expectations Knowledge • Insufficient talent and
• Technology
apprenticeship in the
• Generational Time, Style, Transfer, Losses, leadership pipeline
• W k / life balance
Work lif b l Place,
Place, Tools Retirements • Competition for talent
Mobility Workplaces • Workforce demands
• Personalization & expectations
• Multiple Devices Anywhere, Configurable, • Significant ecological footprint
Anytime Remote Centers • Under-utilized
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5. Who are
The Next Generations?
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6. Students Employees
Age
A 18 t 24
to Age
A 24 t 29
to
Surveyed 1,441 from around the Surveyed 1,412 from around the
world world
Countries: United States, Canada, Same 14 countries
Mexico, Brazil, United Kingdom,
France, Spain, Germany, Italy, College graduate or higher
Russia India China Japan and
Russia, India, China, Japan, Employed full time in non-IT role
Australia
Works for organization that employs
Statistical accuracy of 95% at least 10 people worldwide
Even distribution of completes by Even distribution of completes by
gender gender
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7. Laptops are th primary
L t the i
way of getting information –
not TV, radio or print
Most access Facebook
at least once a day
Seven in 10 employees
Facebook “friend”
managers and/or
co-workers
k
Four in 10 students are
typically distracted or
interrupted by some type
of social media 3 or
more times per hour
p
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8. A thi d of respondents say
third f d t
the Internet is as important
as water, food, air and
shelter
Nearly half of remainder
consider the Internet to be
“close” in importance to
these
62% could NOT li
ld live
without the Internet – an
integral part of their lives
64% of students prefer
Internet access vs. a car
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9. Workplace Challenges
g
in Canada
i C d
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10. "For too long, we as a country depended on a lower dollar,
we used it as a crutch. We've got to get over that, and live
with a dollar at par, or close to it, and find more innovative
ways to do things."
- Harry Hall, president, Aberfoyle Metal Treaters Ltd. of Guelph, Ont.
"Canada's recovery i progressing, b t it i relying h
"C d ' is i but is l i heavilyil
on sweat and toil, and not on brains and innovation."
- Douglas Porter, Bank of Montreal economist
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11. • Declining productivity means we’re missing opportunities
Productivity investment per Canadian worker is 60% of US levels
14th among OECD nations for innovation performance and productivity
• Canada’s capacity for innovation and ability to absorb
and deploy technology ranked 18th in the world
• Canada labour productivity growth is declining:
1.9%
1 9% annual average each year during the 1990s
0.7% annual average from 2000-2009
• Canada needs 4X current rate of productivity
y
and sustain it for 15 years to close to Canada-US gap
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12. 100%
Standard of Living
5% Doubles in 14 Years
75%
Standard of Living
50%
3% Doubles in 24 Years
Standard of Living
25%
1% Doubles in 72 Years
0 9 18 27 36 45 54 63 72
Source: Net Impact Study Years
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13. We N d to Collaborate
W Need t C ll b t
in Order to Accelerate
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14. External sources of ideas and innovation
Business partners
Customers
Consultants
Competitors
C tit
Associations, trade shows, etc.
Academia
0% 5% 10% 15% 20% 25% 30% 35% 40%
Internal sources of ideas and innovation
Employees (general population)
Sales or service units
Internal R&D
0% 5% 10% 15% 20% 25% 30% 35% 40%
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15. How Who We When we Where What tools
we work Work With work we work we use
Collaboration is more critical than ever
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16. • 70% use social media
• C
Canadians among the b i
di h busiest users
of social media
• LinkedIn has more than 2 million
Canadian members
• 16 million Canadians on Facebook
• 47% use Twitter
• 58% of Canadians say they have
blogged
• 61% of businesses track what’s being
said about them online
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17. Traditionalist
T diti li t Boomer
B Generation X
G ti Generation Y
G ti
• Conformity • Personal and social • Free agency and • Hope about future
expression
i independence
i d d
• Stability • Collaboration
• Idealism • Street-smarts
• Upward mobility • Social activism
• Health and wellness • Friendship
• Security • Tolerance for diversity
• Youth • Cynicism
• Economic success • Family centricity
Born 1928–1945 Born 1946–1964/5 Born 1965–1980 Born 1980–2000
Four generations co-existing
co-
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18. • Highly virtual – 85% of Cisco
employees regularly work
from home or on the road
Conferencing
62k users
533m mins/qtr.
62% growth Y/Y
Wikis TelePresence
378k pages 802 units
561k edits/qtr. 84.5k meetings/qtr.
58% growth Y/Y 62% growth Y/Y
Growth in
Collaboration
IWE
Services is
84 Communities
Exploding!
1.2m hits/qtr.
95% growth Y/Y
Video Instant
I t t messaging
i
25k videos 103k users
111k views/qtr. 14m IM chats/qtr.
38% growth Y/Y 65% growth Y/Y
Directory 3.0
Forums
27k Expertise
6k threads profiles 4 9m
4.9m
22k messages/qtr. searches/qtr.
13% growth Y/Y
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19. GSX Virtual Global Annual Sales Conference
• 20,000 global participants
- 90 countries, 270 cities
• 211 million air miles avoided
• 88 hrs of consecutive events
- Streaming video
- Integration of 7 technologies
• 90% cost savings
• Highly engaged employee
experience
p
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20. Cisco Benefits: $691M* Net
(* Based on $772 million gross contribution minus costs of $82 million)
$239M
• Reduce real estate
• Avoid travel
Reduce
costs to
• Create new
$61M improve
i $380M • Reduce travel
profitability
revenue streams • Reduce commuting
• Scale expertise Transform • Find people faster
Save time
• Increase customer business to
to increase • Find information faster
increase efficiency
ffi i
intimacy
i ti
growth
• Enhance executive
communication Speed
process to
increase
agility
ilit • Shorten sales cycle
• Speed time to market
• Reduce decision-making delays
$92M
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21. Cost Employee Customer Competitive
Reduction Productivity Intimacy Differentiation Innovation
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22. • Start NOW
• U d
Understand your employee b
d l base
• Figure out social media
• Think distributed
• More with less
• Empower and engage
• Accommodate
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23. The Road Ahead
• Knowledge work will be a key occupation
• T l t is everywhere and anywhere and must b connected
Talent i h d h d t be t d
• We live in a collaborative world of social media users – that’s
changing work-life fundamentals
• Enrich your ability to collaborate
Your business future depends on it
It delivers measurable value
It drives success – through empowering employees, customers and partners.
Allows you to draw the innovation and talent from your organization
It will be the difference maker
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