According to research of Rapid Circle, managers are choosing for Internal Social Media mainly because it enables employees to find colleagues and to connect to them, sharing ideas, experiences and knowledge and to keep young potentials inside the company. Microblogging is the most important feature of a Social Suite, followed by finding colleagues, news and mobile access.

1. WHY EVERY ORGANISATION SHOULD IMPLEMENT AN INTERNAL SOCIAL MEDIA STRATEGY
More and more companies are experiencing the benefits of using social media tools inside the business. With social media, people can connect with each other, easily
update their colleagues, share knowledge and experiences, learn efficiently and collaborate, while management gains tremendously valuable insights into the business.
Internal Social Media Platforms offer new ways of communication and collaboration inspired by
social media sites like Facebook, LinkedIn, Dropbox, Wikipedia,Slideshare and Twitter.
Some findings Quotes to wake you up:
95% of company knowledge in heads of people “My employees under 33 are leaving the company because they feel they
are being held back in effectiveness due to a lack of and blocking of social
media tools internally”
90% of people are searching for knowledge via internet that is also
available within the company “Most of my employees don’t use social media, or at least not regularly. I
hear that most conversations with customers will be done via social media in
the near future. But training people in communicating via social media takes
years. What to do?”
92% of executives are using LinkedIn *
“There are no scalable ways to capture ideas. All ideas are locked into
69% of people think that meetings are not productive * silos. Ideas can be stolen. How do I prioritise ideas?”
In three years, 20% of business will replace e-mail with social media “I don’t know about the buzz in the organisation, there are just too many
management layers. I need a way to break down walls, silos and human fire
tools* walls”
Millennials make up 35%% of today’s workforce. This figure will rise to
47% by 2014 (BLS.gov)
i
Why every company should use Internal
* Data from: Pew, Gartner, Wall Street Journal, Nielsen, Socialnomics.net social media
Most important reasons to introduce Finding expertise using Internal
Social Media is easy. It connects
Millenials will leave the company
if not given the chance to be
Internal Social Media tools (Managers): people cross–company effective with these new ways of
communicating and collaborating
[35% of the current work force are
To find colleagues and let them connect 92%
millenials, rising to 47% in 2014
(BLS.gov)]
An easy way of keeping each other up-to-date 54%
You need to make the knowledge The western economy can only
Captures informal knowledge 48%
K in employees’ heads accessible. survive by ways of creativity
This can be captured informally and innovation. Knowledge is
Keeps young employees in the company 37% using social media tools everywhere. Capture ideas and
acknowledge ideas using social
Offers a modern way of working and facilitate a new world of working media tools.
32%
Managers will increasingly be Return on advertising is decreasing
Decreases the amount of e-mail 21%
devalued by their hierarchical and the influence of personal
status in favour of their
Ad recommendations is on the increase.
Prepares our employees for external social media participation 18% contribution to their people and Train your people how to use social
to the company. With social media networks now, so that they
Social CRM 17% media tools they can prove their are prepared for participating
contribution externally
Which features are most requested? Most popular platforms (in % features covered)
Microblogging Find News 90%* Microsoft SharePoint 85% Jive
specialists
78% 75% 71% (including 3rd party components)
75% Socialtext 70% Newsgator
Mobile client Document Blogs
collaboration
65% 63% 54%
65% Lotus Connections 45% Google apps
Video and Groups Activity
Images streams 35% Salesforce 20% Yammer
41% 33% 29%
Chatter
Innovation Wiki n.a. Various open source
cooker platforms
20% 12%
* SharePoint standard + third party components like Attini Social Suite
Disclaimer: Attini Software, Zevenseas and Rapid Circle are innovators of communication and collaboration, specialising in developing products like a Social Suite for SharePoint. We are not 100% objective when it comes to
choosing technology platforms, so it’s OK with us if you think, hey, SharePoint deserves a lower feature coverage number. But make us happy and invite us to convince you otherwise.
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Infographic created by Rapid Circle
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