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Yippee-IA 
All you need to know about 
Information Architecture in 5 minutes 
@chrishow 
#uxcb14 
Image credit: http://www.disambiguity.com/information-architecture-is-in-the-dna-of-design-on-evolving-not-dying/
A definition 
INFORMATION ARCHITECTURE IS THE ART & SCIENCE OF 
ORGANISING AND LABELLING WEBSITES TO SUPPORT 
TASK COMPLETION AND INTUITIVE ACCESS TO CONTENT 
“Good information architecture enables people to find and do what they 
came for. Great information architecture takes find out of the equation: the 
site behaves as the visitor expects. 
Poor or missing information architecture neuters content, design, and 
programming and devalues the site for its owners as well as the audience it was 
created to serve. 
It’s like a film with no director. The actors may be good, the sets may be lovely, 
but audiences will leave soon after the opening credits.” 
– Jeffrey Zeldman (Founder of A List Apart)
There are only 5 ways to organise things 
"An information architect is the individual who 
organises the patterns inherent in data, 
making the complex clear.” 
– Saul Wurman, Information Anxiety (1976). 
Image credit: http://e.fastcompany.net/multisite_files/codesign/imagecache/1280/article_feature/Richard-Wurman.jpeg
There are only 5 ways to organise things 
Location 
Alphabet 
Time 
Category 
Hierarchy 
Random is not a way of organising things. 
Image credit: http://e.fastcompany.net/multisite_files/codesign/imagecache/1280/article_feature/Richard-Wurman.jpeg
Location 
Image credit: https://www.ischool.utexas.edu/~l38613dw/readings/InfoArchitecture.html
Location 
Image credit: http://galleryhip.com/chinese-acupuncture-chart.html
Location 
Image credit: http://www.fordrob.com/ford/ford-escort-mk1-haynes-manual-pdf/
Alphabet 
Image credit: http://www.baumanrarebooks.com/BookImages/80862a.jpg
Alphabet 
Image credit: Steve Emmanuel, University of Brighton Graduate Show 2005
Alphabet 
Image credit: Silver Spoon cookboook
Time 
Image credit: http://www.bbc.co.uk/food/recipes/ratatouille_19540
Time 
Image credit: https://twitter.com/redmond_tom/status/519440525532073984
Time 
Image credit: http://upload.wikimedia.org/wikipedia/commons/3/31/USA-Vietnam_Veterans_Memorial.JPG
Time 
Image credit: http://upload.wikimedia.org/wikipedia/commons/a/a5/Venice_-_Street_scene_-_4871.jpg
Category 
Image credit: https://mediacrush.wordpress.com/2011/07/04/clean-up-aisle-6/
Category 
Image credit: http://vintageprintable.com/wp-content/uploads/2010/08/Botanical-Plant-Taxonomy-French-1819-1.jpg
Category 
Image credit: http://cdn.ipsnews.net/Library/2012/06/aeta-youth-festival-2-629x419.jpg
Hierarchy 
Image credit: http://arshlatif.deviantart.com/art/The-Koran-277753595
Hierarchy 
Image credit: http://www.theguardian.com/sport/datablog/interactive/2012/aug/07/olympics-2012-alternative-medal-table-visualised
Hierarchy 
Image credit: http://thingsorganizedneatly.tumblr.com/post/50433083110/sean-woodrow-david-corns
Mixing them up 
Image credit: http://www.wpclipart.com/science/atoms_molecules/periodic_tables/periodic_table_of_elements_BW.png
Less intuitive ways to organise a record store 
Where the record was recorded 
By the singer’s family name 
When the record was released 
The emotions the music provokes 
BPM of the fastest tune 
Location 
Alphabet 
Time 
Category 
Hierarchy 
Image credit: http://inthedistance.net/images/2014/02/wpid4414-Cape-Town-South-Africa-216.jpg
Your turn to help me 
Location 
Alphabet 
Time 
Category 
Hierarchy
Yippee-IA 
Congratulations. You are now an 
Information Architect. 
@chrishow 
#uxcb14

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Yippee-IA: All you need to know about Information Architecture in 5 minutes

  • 1. Yippee-IA All you need to know about Information Architecture in 5 minutes @chrishow #uxcb14 Image credit: http://www.disambiguity.com/information-architecture-is-in-the-dna-of-design-on-evolving-not-dying/
  • 2. A definition INFORMATION ARCHITECTURE IS THE ART & SCIENCE OF ORGANISING AND LABELLING WEBSITES TO SUPPORT TASK COMPLETION AND INTUITIVE ACCESS TO CONTENT “Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.” – Jeffrey Zeldman (Founder of A List Apart)
  • 3. There are only 5 ways to organise things "An information architect is the individual who organises the patterns inherent in data, making the complex clear.” – Saul Wurman, Information Anxiety (1976). Image credit: http://e.fastcompany.net/multisite_files/codesign/imagecache/1280/article_feature/Richard-Wurman.jpeg
  • 4. There are only 5 ways to organise things Location Alphabet Time Category Hierarchy Random is not a way of organising things. Image credit: http://e.fastcompany.net/multisite_files/codesign/imagecache/1280/article_feature/Richard-Wurman.jpeg
  • 5. Location Image credit: https://www.ischool.utexas.edu/~l38613dw/readings/InfoArchitecture.html
  • 6. Location Image credit: http://galleryhip.com/chinese-acupuncture-chart.html
  • 7. Location Image credit: http://www.fordrob.com/ford/ford-escort-mk1-haynes-manual-pdf/
  • 8. Alphabet Image credit: http://www.baumanrarebooks.com/BookImages/80862a.jpg
  • 9. Alphabet Image credit: Steve Emmanuel, University of Brighton Graduate Show 2005
  • 10. Alphabet Image credit: Silver Spoon cookboook
  • 11. Time Image credit: http://www.bbc.co.uk/food/recipes/ratatouille_19540
  • 12. Time Image credit: https://twitter.com/redmond_tom/status/519440525532073984
  • 13. Time Image credit: http://upload.wikimedia.org/wikipedia/commons/3/31/USA-Vietnam_Veterans_Memorial.JPG
  • 14. Time Image credit: http://upload.wikimedia.org/wikipedia/commons/a/a5/Venice_-_Street_scene_-_4871.jpg
  • 15. Category Image credit: https://mediacrush.wordpress.com/2011/07/04/clean-up-aisle-6/
  • 16. Category Image credit: http://vintageprintable.com/wp-content/uploads/2010/08/Botanical-Plant-Taxonomy-French-1819-1.jpg
  • 17. Category Image credit: http://cdn.ipsnews.net/Library/2012/06/aeta-youth-festival-2-629x419.jpg
  • 18. Hierarchy Image credit: http://arshlatif.deviantart.com/art/The-Koran-277753595
  • 19. Hierarchy Image credit: http://www.theguardian.com/sport/datablog/interactive/2012/aug/07/olympics-2012-alternative-medal-table-visualised
  • 20. Hierarchy Image credit: http://thingsorganizedneatly.tumblr.com/post/50433083110/sean-woodrow-david-corns
  • 21. Mixing them up Image credit: http://www.wpclipart.com/science/atoms_molecules/periodic_tables/periodic_table_of_elements_BW.png
  • 22. Less intuitive ways to organise a record store Where the record was recorded By the singer’s family name When the record was released The emotions the music provokes BPM of the fastest tune Location Alphabet Time Category Hierarchy Image credit: http://inthedistance.net/images/2014/02/wpid4414-Cape-Town-South-Africa-216.jpg
  • 23. Your turn to help me Location Alphabet Time Category Hierarchy
  • 24. Yippee-IA Congratulations. You are now an Information Architect. @chrishow #uxcb14