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Get a Seat at the Strategy Table - WebVisions 2011


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Short presentation on being involved more strategically. Presented at WebVisions 2011.

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Get a Seat at the Strategy Table - WebVisions 2011

  1. 1. Get a Seat at the Strategy Table Samantha @samanthastarmer <br /><br />
  2. 2. me<br />web and experience stuff: Amazon, Microsoft<br />REI – Recreational Equipment, Inc. <br />lead IA, UX, IxD & analytics teams<br />teach at University of Washington<br />
  3. 3. do you want your ideas to be heard?<br />
  4. 4. do you want to be a trusted advisor?<br />
  5. 5. do you want to be part of the decision process?<br />
  6. 6. know the big picture<br /><br />
  7. 7. know the big picture<br />know your organizations’ strategic goals and objectives<br />understand where can your work directly benefit those goals <br />learn when and how decisions get made<br />think about 5 years out and three levels up – what changes?<br />take an executive to coffee<br />
  8. 8. lay pipe: the art of the pre-sell<br />
  9. 9. pre-sell<br />always be building a conduit for your goals<br />look for allies up, down and sideways<br />know who will oppose you, and why <br />all the important conversations should happen before you propose a new idea<br />
  10. 10. pick your battles<br />
  11. 11. pick your battles<br />focus on what is most important<br />pay attention to timing – may be better to lose this battle<br />be patient <br />be a team player - help advance others’ goals, not just your own<br />
  12. 12. offer solutions<br /><br />
  13. 13. offer solutions<br />good: problems are framed as opportunities<br />better: you bring proposed solutions whenever you identify a challenge<br />best: you come to the table with the solution already implemented or underway<br />
  14. 14. talk the talk<br />
  15. 15. talk the talk<br />listen more than you speak<br />watch more than you present<br />learn how your executives talk<br />what is important to them?<br />how are they rewarded and compensated?<br />what words do they use?<br />adapt to their language, don’t force them to adapt to yours <br />
  16. 16. walk the walk<br /><br />
  17. 17. walk the walk<br />get comfortable talking to executives<br />get comfortable with strategy <br />keep your perspective on the big picture<br />it should feel natural for people to come to you with strategic questions<br />Just do it. Just be it<br />
  18. 18. thank you!!<br />Samantha Starmer @samanthastarmer<br /><br />