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Co-Create: Creating Better Together - AMA Houston Marketing Edge 2016


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Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.

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Co-Create: Creating Better Together - AMA Houston Marketing Edge 2016

  1. Co-Create Creating Be er Together h ps://
  2. Denise Jacobs AMA Marketing Edge✶ Houston, TX✶ 29 September 2016 h ps://
  3. @denisejacobs @AMAHouston #ME2016 #createtogether
  4. Want the slides? h ps://
  5. Web Design/Dev à Creativity Evangelist Photo by Derek Kearney
  6. h p:// à Founder + CEO, The Creative Dose
  7. Create?
  8. h p:// It’s the new Black
  9. h ps:// IBM CEO Study, 2010
  10. h p:// Most valued by co-workers
  11. We MUST create
  12. h ps:// A business imperative
  13. h ps:// Adobe’s State of the Create Study
  14. h p:// Myth of the lone creative genius
  15. h p:// Who generates a lot of brilliant ideas
  16. h p:// Isolates and keeps us in silos
  17. h ps:// Blending ideas and concepts
  18. h p:// Working together toward a common goal
  19. Unblock h p://
  20. "The creative process involves many conversations…conversations with co-creators and colleagues, conversations with oneself…." – The team at the Dubberly Design Office (emphasis added)
  21. h p:// What blocks individual and collective creativity the most?
  22. h ps:// Fears!
  23. h ps:// Fear of being judged
  24. h p:// Fear of ideas being criticized
  25. h ps:// Fear of not being perfect and making mistakez
  26. h ps:// Fear of not being “enough”
  27. h p:// Fear of unique ideas
  28. h ps:// Forms of the Inner Critic
  29. h p:// F.E.A.R. =
  30. Mind-body connection
  31. “Our bodies change our minds, our minds change our behavior, and our behavior changes our outcomes.” - Amy Cuddy, “Your Body Language Shapes Who You Are” TED talk
  32. h p:// Check your body language
  33. Try it: Power Pose Hack
  34. h p:// Fiero!
  35. h p:// Makes space for inspiration
  36. h p:// Experimentation mindset
  37. h p:// Ideas will start to flow
  38. Connect h ps://
  39. “Creativity is social….Instead (of brainstorming) you need “magic circles,” small teams of people who trust each other, are familiar with each other, and play together.” – Bruce Nussbaum, Creativity Intelligence
  40. h p:// More people: More creativity!
  41. h p:// “None of us is as smart as all of us.” – Ken Blanchard
  42. h p:// Keeping your ideas to yourself is detrimental
  43. h p:// -johansson-in-lucy-movie.jpg Self-preserve or share knowledge?
  44. Be generous
  45. h p:// Share your ideas
  46. h p:// There’s a flip side
  47. h p:// You also need to LISTEN
  48. h ps:// Over-talking = muting others
  49. h p:// 1) Be present
  50. h p:// 2) Pay a ention
  51. h p:// 3) Relax your own agenda
  52. h p:// Try it: Talk + Talk / Talk + Encourage
  53. h ps:// Builds trust and sense of safety
  54. Combine h p://
  55. h p:// Diversity of People = Diversity of Ideas
  56. “Creativity…thrives on diversity, tension, sharing, and collaboration.” - Stefan Klocek, “Be er Together”
  57. h p:// Brain-Infographic.jpg Need everyone
  58. h ps:// Complementary roles and responsibilities
  59. h p:// Respond and adapt to create
  60. h p:// Try it: Story by Suggestion
  61. 1.  Pomegranate 2.  Pencil 3.  Bread 4.  Taxi 5.  Ceiling 6.  Cards 7.  Bo le 8.  Flower 1.  Fly 2.  Run 3.  Suggest 4.  Type 5.  Develop 6.  Move 7.  Play 8.  Speak Words to Suggest: Listener #1
  62. 1.  Screen 2.  Glasses 3.  Sweater 4.  Paper 5.  Candle 6.  Book 7.  Watch 8.  Ki en 1.  Sing 2.  Sit 3.  Ask 4.  Place 5.  Write 6.  Sleep 7.  Jump 8.  Cry Words to Suggest: Listener #2
  63. Play h ps://
  64. “Play is how we invent and experiment.” – Josh Clarke, “The Web Gets Real” talk
  65. h p:// Improve with Improv
  66. Instead of this
  67. h p:// Amplify the ideas of others
  68. h p:// “Plussing”
  69. h p:// 1) Start where you are
  70. h ps:// 2) Accept the offer
  71. Photo: Jessie Shternshus 3) Fully commit
  72. 4) The response is always
  73. h ps:// 5) Make your colleagues look good
  74. h ps:// Try it: Six Person Sentence
  75. h p:// Group contribution = best outcomes
  76. Construct
  77. Design an environment for co-creation
  78. h p:// Provide proper outlets
  79. h ps:// Public space for ideas
  80. “Co-creation needs externalized material. Sharing the fuzzy, early, raw concept gives your (team) material to work with, to respond to and evolve.” – Stefan Klocek, “Be er Together”
  81. h p:// Encourage “stupid” ideas
  82. They may be the best ones!
  83. h p:// Post ideas to allow them to grow and develop
  84. h ps:// Have both si ing and standing space
  85. h ps:// Create a locus where people + ideas can mix and mingle
  86. h p:// Collaborate at every stage of a project
  87. Co-Create! h p://
  88. h ps:// ersponge/4955768144 A new paradigm
  89. h p:// Tried to do it all by ourselves
  90. Trying to think and be clever
  91. h p:// Time to up-level our creativity
  92. h p:// What are we ultimately shooting for?
  93. h ps:// Not
  94. h p:// er-2013-1200x1200.png But instead
  95. h p:// My Thought- Leader crush: Umair Haque
  96. Be erness? Be erness!!
  97. “The sum total of human effort can add up to not merely more, but to Be er.” – Umair Haque, Be erness: Economics for Humans
  98. h p:// Develop an openness to differences
  99. h p:// Strong bonds form amongst the group
  100. h p:// It starts with You
  101. “Collaboration flourishes when there is a willingness to embrace new practices and thinking.” - Nic Evans, “How to Collaborate: The Creative & the Practical”
  102. h p:// Tap into collective brilliance
  103. h ps:// Co-create to make be er things
  104. h p:// And most importantly, to
  105. h ps:// …Together!
  106. Get the slides! h ps://
  107. THE CREATIVE DOSE A Creativity + Innovation Collective Creative Thinking + Problem-solving Creative Collaboration Team Communication + Cohesion Professional Development + Speaking Coaching @thecreativedose
  108. My upcoming book! Banish Your Inner Critic Get on the list! Identify and Eliminate Mental Blocks to Unleash Creativity
  109. à Sign up on my mailing list here! twi Photo used with permission: Connect, Chat, and Collaborate!
  110. h p:// Thank you!