• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning
 

CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

on

  • 337 views

 

Statistics

Views

Total Views
337
Views on SlideShare
335
Embed Views
2

Actions

Likes
0
Downloads
4
Comments
0

1 Embed 2

http://www.twylah.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • CERTIFICATION This could be a potential revenue stream for you, if your market will support it. For us, people build careers on our certifications now. We don’t make money off of it in a bottom line sense, but any cost associated with it is really a marketing cost. We have a mass of people in the marketplace with our certification, who know our software inside and out, and they take it with them when they change workplaces.
  • FEST Create the environment for learning, connection, community. We asked for a lot of honesty and we got it. Feedback gathered at the user conference went directly into our products, went directly into our eLearning content. More importantly, it strengthens the community around our product. Our clients learned as much, if not more, from each other than they learned from our session content. You can do the same with eLearning. Even if you never take it offline, you can still create the opportunity for community, connection, and learning. Social media is a free way to do this… things like Facebook allow for communities. A LinkedIn group. If your company uses Salesforce, it has a community feature as well. One of the key objectives of educators like you all is to simply create the environment for learning – online, in the real world, and anything in between.
  • This slide needs work.
  • AUDIENCE Remember your internal audience too. If you are producing eLearning content for an external audience, you need to make sure your internal teams are aware of the content and promoting it. For us, that means making sure that all employees know about our tutorials, videos, webinars, etc. The sales teams are pushing this content to their clients for enrichment purposes, and the client services team pushes this content as a means to reduce the number of support issues and make clients self-reliant. Your internal teams – regardless of what each department is named – those are your built-in salespeople. They need to know about the content you’re producing for an external audience, and the points I’ll make here apply to them as much as they apply to the external audience.AWARENESS AND INTEREST When generating awareness, of a product or of eLearning content, what it really equates to is, “Do people know this exists?” It’s an acknowledgement of existence. “Yes, I heard about that.” Awareness is never enough to translate into action. To translate into action – to entice someone to make use of your eLearning content, you must move them from awareness to interest.
  • “If you can’t measure it, you can’t manage it.” – Peter Drucker
  • Make your content as shareable as possibleUse unique URLs for each tutorial, video, etc.Allow clients to share training materialson their own sitesSocial media
  • A sanity check for what you produce. Also a great mantra for social media.
  • Repurpose content for other formal purposesExternal materials used for onboardingkCura UTurn live webinars into on-demand learning when appropriate
  • Repurpose content for other formal purposesExternal materials used for onboardingkCura UTurn live webinars into on-demand learning when appropriate
  • Repurpose content for other formal purposesExternal materials used for onboardingkCura UTurn live webinars into on-demand learning when appropriate

CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning Presentation Transcript