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© 2013 kCura. All rights reserved.
Tapping into Available Resources to
Launch Your eLearning
© 2013 kCura. All rights reserved.
kCura
– Develops web-based software for the processing, review,
analysis, and productio...
© 2013 kCura. All rights reserved.
• Creative and critical thinking about how to promote eLearning
content
• What has work...
© 2013 kCura. All rights reserved.
You learn something – from us or from a peer – that
you can immediately implement to pr...
© 2013 kCura. All rights reserved.
Open floor for particular issues
Q&A
Coming Up Later
© 2013 kCura. All rights reserved.
What types of eLearning content do you
currently produce?
© 2013 kCura. All rights reserved.
How are you currently disseminating your
eLearning content?
© 2013 kCura. All rights reserved.
Our Story
2009
2010
2011
2012
Today
© 2013 kCura. All rights reserved.
Challenges and Solutions in 2009
CHALLENGES
• Minimal training content, no
on-demand le...
© 2013 kCura. All rights reserved.
2009
© 2013 kCura. All rights reserved.
Challenges and Solutions in 2010
CHALLENGES
• Internal lack of industry and
product kno...
© 2013 kCura. All rights reserved.
2010
© 2013 kCura. All rights reserved.
Challenges and Solutions in 2011
CHALLENGES
• Advancing our certified clients’
knowledg...
© 2013 kCura. All rights reserved.
2011
© 2013 kCura. All rights reserved.
Challenges in 2012
CHALLENGES
• Clients began requesting new
ways to showcase their
exp...
© 2013 kCura. All rights reserved.
2012
© 2013 kCura. All rights reserved.
Recommendations for Promoting and Disseminating
eLearning Content
© 2013 kCura. All rights reserved.
Treat new eLearning content like a product launch
© 2013 kCura. All rights reserved.
Audience
AIDAS – Awareness, Interest, Desire, Action,
Satisfaction
– Repetition of ex...
© 2013 kCura. All rights reserved.
Before and After and Now
© 2013 kCura. All rights reserved.
Before and After and Now
© 2013 kCura. All rights reserved.
Before and After and Now
© 2013 kCura. All rights reserved.
Audience
AIDAS –
Awareness, Interest, Desire, Action, Satisfaction
– Repetition of ex...
© 2013 kCura. All rights reserved.
Audience
AIDAS – Awareness, Interest, Desire, Action,
Satisfaction
– Repetition of ex...
© 2013 kCura. All rights reserved.
Before and After and Now
© 2013 kCura. All rights reserved.
Before and After and Now
© 2013 kCura. All rights reserved.
“Would people pay for this?”
© 2013 kCura. All rights reserved.
Create and revisit with the big picture in mind
© 2013 kCura. All rights reserved.
kCura U – Internal LMS
• Open call for all training materials from all
departments
• Re...
© 2013 kCura. All rights reserved.
Open Floor
Q&A
© 2013 kCura. All rights reserved.
• Brainstorm different channels the person on your card could use to
disseminate eLearn...
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CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

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CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

  1. 1. © 2013 kCura. All rights reserved. Tapping into Available Resources to Launch Your eLearning
  2. 2. © 2013 kCura. All rights reserved. kCura – Develops web-based software for the processing, review, analysis, and production of electronic evidence during litigation and investigations. Margaret Duggan, Education Manager – Background: Training, documentation, e-learning Trevor Drewry, Marketing Manager – Background: Digital and experiential marketing Who Are We
  3. 3. © 2013 kCura. All rights reserved. • Creative and critical thinking about how to promote eLearning content • What has worked for us • Considerations and recommendations • Q&A (you ask us; we ask you; we all ask each other) • Exercise (time permitting)  What We’ll Cover
  4. 4. © 2013 kCura. All rights reserved. You learn something – from us or from a peer – that you can immediately implement to promote your eLearning content Our Goal
  5. 5. © 2013 kCura. All rights reserved. Open floor for particular issues Q&A Coming Up Later
  6. 6. © 2013 kCura. All rights reserved. What types of eLearning content do you currently produce?
  7. 7. © 2013 kCura. All rights reserved. How are you currently disseminating your eLearning content?
  8. 8. © 2013 kCura. All rights reserved. Our Story 2009 2010 2011 2012 Today
  9. 9. © 2013 kCura. All rights reserved. Challenges and Solutions in 2009 CHALLENGES • Minimal training content, no on-demand learning • Small client support team – one trainer; one education person and one marketing person • Rapid growth of company and client base SOLUTIONS • Repurposed existing content • Create online tutorials – live webinars as on-demand tutorials
  10. 10. © 2013 kCura. All rights reserved. 2009
  11. 11. © 2013 kCura. All rights reserved. Challenges and Solutions in 2010 CHALLENGES • Internal lack of industry and product knowledge • Explosive growth client base – Once-close relationships with clients were strained SOLUTIONS • Built a certification program to create experts both internally and in the marketplace • Produced our first annual user conference
  12. 12. © 2013 kCura. All rights reserved. 2010
  13. 13. © 2013 kCura. All rights reserved. Challenges and Solutions in 2011 CHALLENGES • Advancing our certified clients’ knowledge – Certification was a “one and done” event • With continued growth, client support team was increasingly taxed by phone calls, emails, tickets, etc. SOLUTIONS • Created a continuing education program to maintain certification • Converted sessions from our user conference into on- demand webinars • Created knowledge base and FAQs
  14. 14. © 2013 kCura. All rights reserved. 2011
  15. 15. © 2013 kCura. All rights reserved. Challenges in 2012 CHALLENGES • Clients began requesting new ways to showcase their expertise with our software • Marketing was using InDesign; Education was using MS Word • No online help SOLUTIONS • Created additional certifications to differentiate skills in the marketplace • Moved all internal teams to InDesign • Launched online help
  16. 16. © 2013 kCura. All rights reserved. 2012
  17. 17. © 2013 kCura. All rights reserved. Recommendations for Promoting and Disseminating eLearning Content
  18. 18. © 2013 kCura. All rights reserved. Treat new eLearning content like a product launch
  19. 19. © 2013 kCura. All rights reserved. Audience AIDAS – Awareness, Interest, Desire, Action, Satisfaction – Repetition of exposure to appropriate audience – Communicate the value proposition
  20. 20. © 2013 kCura. All rights reserved. Before and After and Now
  21. 21. © 2013 kCura. All rights reserved. Before and After and Now
  22. 22. © 2013 kCura. All rights reserved. Before and After and Now
  23. 23. © 2013 kCura. All rights reserved. Audience AIDAS – Awareness, Interest, Desire, Action, Satisfaction – Repetition of exposure to appropriate audience – Communicate the value proposition Measure and adjust – Web analytics – User testing, ratings, and surveys
  24. 24. © 2013 kCura. All rights reserved. Audience AIDAS – Awareness, Interest, Desire, Action, Satisfaction – Repetition of exposure to appropriate audience – Communicate the value proposition Measure and adjust – Web analytics – User testing, ratings, and surveys Make it shareable
  25. 25. © 2013 kCura. All rights reserved. Before and After and Now
  26. 26. © 2013 kCura. All rights reserved. Before and After and Now
  27. 27. © 2013 kCura. All rights reserved. “Would people pay for this?”
  28. 28. © 2013 kCura. All rights reserved. Create and revisit with the big picture in mind
  29. 29. © 2013 kCura. All rights reserved. kCura U – Internal LMS • Open call for all training materials from all departments • Repurposed content that was created for marketplace as internal training • Defined required and elective courses 
  30. 30. © 2013 kCura. All rights reserved. Open Floor Q&A
  31. 31. © 2013 kCura. All rights reserved. • Brainstorm different channels the person on your card could use to disseminate eLearning content  Exercise

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