Social Business: Our Perspective
June 2013
©2013 UbaGLU Ltd – All rights reserved
2
Whether Customer or Colleague our expectations have changed
©2013 UbaGLU Ltd – All rights reserved
3
Driven by a communication revolution
Multi-Channel
Multi-Screen
Multi-Network
©2013 UbaGLU Ltd – All rights reserved
4
The impact on business is clear
Knowledge
Contained
=
Competitive
Advantage
Old W...
©2013 UbaGLU Ltd – All rights reserved
5
Growth is impacted by different variables
External
information flows
Customers, S...
©2013 UbaGLU Ltd – All rights reserved
6
In this increasingly fragmented world
Businesses need to understand how to effici...
©2013 UbaGLU Ltd – All rights reserved
7
It’s easy to get distracted
©2013 UbaGLU Ltd – All rights reserved
8
Businesses need to focus on the right things
It should be
ï here!
Too often the ...
©2013 UbaGLU Ltd – All rights reserved
9
We help organisations take advantage of the changing world
©2013 UbaGLU Ltd – All rights reserved
10
Bringing technology & capability together to create impact
Tools Agencies
People...
©2013 UbaGLU Ltd – All rights reserved
11
Our approach has four core building blocks
Understand Solve Implement Learn
•  T...
©2013 UbaGLU Ltd – All rights reserved
12
Leaving you with the strategic backbone your business requires
VISION &
LEADERSH...
©2013 UbaGLU Ltd – All rights reserved
13
Why UbaGLU?
•  Our background is client-side – we understand the
challenges an o...
©2013 UbaGLU Ltd – All rights reserved
14
“The breadth of insight and expertise that the team at UbaGLU have delivered has...
jos.smith@UbaGLU.com
frances.dovey@UbaGLU.com
simon.rogers@UbaGLU.com
Tel: +44(0)1865 980240
www.UbaGLU.com
jossmith
franc...
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UbaGLU intro june 2013 final_sr

  1. 1. Social Business: Our Perspective June 2013
  2. 2. ©2013 UbaGLU Ltd – All rights reserved 2 Whether Customer or Colleague our expectations have changed
  3. 3. ©2013 UbaGLU Ltd – All rights reserved 3 Driven by a communication revolution Multi-Channel Multi-Screen Multi-Network
  4. 4. ©2013 UbaGLU Ltd – All rights reserved 4 The impact on business is clear Knowledge Contained = Competitive Advantage Old World New World Knowledge Shared = Growth “Companies that outperform their peers are 30 %more likely to identify openness – often characterized by a greater use of social media as a key enabler of collaboration and innovation – as a key influence on their organization.” IBM CEO Study
  5. 5. ©2013 UbaGLU Ltd – All rights reserved 5 Growth is impacted by different variables External information flows Customers, Suppliers, Partners Market Share Profit Margin Internal information flows Employee collaboration across levels Source: The Rise of the Networked Enterprise: Web 2.0 finds its payday. December 2010. SOCIAL BRAND SOCIAL ENTERPRISE
  6. 6. ©2013 UbaGLU Ltd – All rights reserved 6 In this increasingly fragmented world Businesses need to understand how to efficiently connect, manage & sustain stakeholder engagement
  7. 7. ©2013 UbaGLU Ltd – All rights reserved 7 It’s easy to get distracted
  8. 8. ©2013 UbaGLU Ltd – All rights reserved 8 Businesses need to focus on the right things It should be ï here! Too often the focus is here ð
  9. 9. ©2013 UbaGLU Ltd – All rights reserved 9 We help organisations take advantage of the changing world
  10. 10. ©2013 UbaGLU Ltd – All rights reserved 10 Bringing technology & capability together to create impact Tools Agencies People Process = Efficient Effective Integrated At UbaGLU, we take a holistic view, ensuring that our customers have the right blend of: + + ++
  11. 11. ©2013 UbaGLU Ltd – All rights reserved 11 Our approach has four core building blocks Understand Solve Implement Learn •  TAPP audit (Tools, Agencies, People, Process) - define  the   current  situa.on,  current   organisa.onal  capabili.es   and  challenges  in  the   context  of  developing  social   effec.veness,  layered  with   the  industry  status  quo  –   your  star.ng  point   •  Long & Short term digital Strategy & roadmap development •  Education / Mentoring - driving  awareness  and   understanding  of  the  “art  of   the  possible”  across  the   organisa.on,  board  level   down •  Guidance or hands-on support & knowledge transfer - whether   developing  capability  and   policies,  assessing  agency  or   tool  suitability  or  execu.ng   ac.vity,  our  aim  is  to  help   clients  to  become  more  self   sufficient  &  confident  in   knowing  what  ac.ons  they   need  to  take  to  drive  their   businesses  forward   •  Training  –  workshops   training  courses/  E-­‐learning   •  Measurement - provide  a   media  neutral  framework   to  evaluate  performance  of   communica.ons  against   objec.ves   Underpinned by our neutral perspective
  12. 12. ©2013 UbaGLU Ltd – All rights reserved 12 Leaving you with the strategic backbone your business requires VISION & LEADERSHIP Activate, collaborate, learn & share TAPP* ORGANISATIONAL RESOURCES *TAPP  =  Tools,  Agencies,  People,  Process   AGILITY MOTIVATED EMPLOYEES GREAT BRANDS, PRODUCTS & SERVICES INTERNAL EXTERNAL ENGAGED AUDIENCES INNOVATION Creating the backbone for a networked organisation
  13. 13. ©2013 UbaGLU Ltd – All rights reserved 13 Why UbaGLU? •  Our background is client-side – we understand the challenges an organisation faces from budget choice and stakeholder influence through to company-wide culture and tool & process adoption. •  We’ve been at the sharp end of the social and digital revolution from the start – the original team behind the digital strategy at Cadbury we led the business to experiment with and learn from activity such as the Social phenomenon “Bring Back Wispa” and the viral success of the Cadbury Dairy Milk “Drumming Gorilla” in 2007. Our digital journey began in 1996 •  Our perspective is totally neutral – ensuring our recommendations meet our clients’ needs
  14. 14. ©2013 UbaGLU Ltd – All rights reserved 14 “The breadth of insight and expertise that the team at UbaGLU have delivered has exceeded our expectations. Their comprehensive research outputs, clearly articulating current and future requirements, have enabled us to set the agenda well with our key stakeholders across the University. We have consistently been impressed with what UbaGLU deliver and how they deliver it - they are a delight to work with!” Serena Darling, Head of Brand Communications, King's College London “UbaGLU’s approach to strategy development is refreshing - genuinely neutral and pragmatic. They helped us see the bigger picture, avoid pitfalls and develop a roadmap for internal and external benefit. Their service is broad-ranging, creative and provides a sustainable customer-centric way forward. They regularly exceed our expectations “ David Brosse Head of Digital Marketing Strategy, David Lloyd Leisure “UbaGLU show a real knowledge of the fragmented yet connected nature of online” Andraea Dawson-Shepherd, SVP Global Corporate Communication & Affairs, Reckitt Benckiser plc “UbaGLU provided a pragmatic and practical framework from capability and structure through to tools and tactics enabling us to make tangible decisions, gather insights and be self-sufficient” Carol Flint, Head of Brand, The JordansRyvita Company What our clients say
  15. 15. jos.smith@UbaGLU.com frances.dovey@UbaGLU.com simon.rogers@UbaGLU.com Tel: +44(0)1865 980240 www.UbaGLU.com jossmith francesdovey simonrogers @UbaGLU

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