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Street marketing and guerilla operations a review of the most outstanding works and the best practices
It’s a war down there ,[object Object],[object Object],[object Object]
That’s where guerrilla sneaks in Guerrilla allows a brand to target its audience and involve it in the operation
What is guerrilla ? ,[object Object],[object Object]
What is guerrilla marketing ? ,[object Object]
Guerrilla marketing is not only street marketing but it’s all the unconventional ways of promotion. Here we will insist on urban guerrilla operations, like street marketing
What is street marketing ? ,[object Object],[object Object]
Why use street marketing ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who uses street marketing ? ,[object Object],[object Object],[object Object]
Street marketing :  “Surprise to attract”
Different types of street marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Happening Promotion for a seafood restaurant
Happening Wrangler put jeans in a giant ice cube on a destroyed car
Non-traditional Outdoor
Non-traditional Outdoor
Non-traditional Outdoor
Non-traditional Outdoor
Animation Pedestrians can win a Chevrolet Captiva by scratching the car and discovering the WIN sign
Store frontage
Bagvertising
Flying
Assvertising
NGO’s ,[object Object],[object Object],[object Object]
NGO’s
New trends in street marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Giant products
Incentives ,[object Object],[object Object]
Lee Cooper Lee Cooper jeans on street furniture for the opening of a new store
Blush Lingerie Successive boards with a woman undressing to attract to the store
Adidas Copenhagen Blue ducks with the mention “I swum to far, help me get back home” and when brought in the new Adidas store in Copenhagen gave the right to win a t-shirt
What at the benefits of street marketing ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guerrilla marketing isn't just about the medium, it's about the message
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Axe Axe was handing in towels to an all-men sauna visitors
WWF
WWF

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Street Marketing And Guerilla Operations