SlideShare a Scribd company logo
1 of 37
Reality 1.5 Cees Jan Mol 7 april 2009
Contents  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1959: the very first CRE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sixties and seventies ,[object Object],[object Object],[object Object],[object Object]
Seventies
Eighties ,[object Object],[object Object]
14-03-2005  Nineties
In 2001: better stories for more people ,[object Object],[object Object],[object Object],[object Object]
14-03-2005  Towards a ‘Technology Fair'
14-03-2005  2004: a more open space
How did the CRE work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contents  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introducing a change ,[object Object],[object Object],[object Object],[object Object],[object Object]
Visitor receives invitation and goes to a website to register.
Registering means entering your interests into a profile  to create a personalized tour (plus a few elementary things like name, email address & organization)
Arriving at the event, the visitor receives the CRE Card. 2007
Voting is a matter of physically touching the reader with the card.  (touch once = 1 vote;  touch twice = 2 votes; etc.) 2007
When visitors like a project and want to vote on it, they  are recognized by the system.
Follow-up material is sent instantly to people ’ s in-box.
All visitors walk around, visit stands and invest.
Based on profiles & behavior, visits to related  stands can be recommended.
At consumption points,  “ consumption credits ”  are subtracted for each consumption used.
At  “ islands ”  visitors can see which stands are popular.
Based on real-time access to votes, different types of  collaborative outputs can be created. Customer Match = 37%
How did this evolve? ,[object Object],[object Object],[object Object],[object Object]
What was the effect? ,[object Object],[object Object],[object Object],[object Object]
It also enabled new functionality ,[object Object]
It also enabled new functionality ,[object Object]
Contents  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What have we learned? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The approach of ‘plussing’ ,[object Object],[object Object],[object Object],[object Object]
What does this mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where is this going?  ,[object Object],[object Object],[object Object]
The roadmap Realizing continuous cooperation Enabling contributions and collaborative exploration From ‘un-captured’ attention to ‘indicating support’ Event  Enterprise  Eco-system
Conclusion  ,[object Object],[object Object],[object Object],[object Object]
[object Object]

More Related Content

What's hot

What's hot (20)

Digital Disruption: From Zero to Sixty
Digital Disruption: From Zero to SixtyDigital Disruption: From Zero to Sixty
Digital Disruption: From Zero to Sixty
 
Innnovation and Futures Thinking - ISA16 - Cordoba
Innnovation and Futures Thinking - ISA16 - CordobaInnnovation and Futures Thinking - ISA16 - Cordoba
Innnovation and Futures Thinking - ISA16 - Cordoba
 
Enabling disruptive innovations tim
Enabling disruptive innovations  timEnabling disruptive innovations  tim
Enabling disruptive innovations tim
 
UX STRAT Online 2021 Presentation by Sudha Jamthe
UX STRAT Online 2021 Presentation by Sudha JamtheUX STRAT Online 2021 Presentation by Sudha Jamthe
UX STRAT Online 2021 Presentation by Sudha Jamthe
 
IT Innovation & Continuous Learning
IT Innovation & Continuous LearningIT Innovation & Continuous Learning
IT Innovation & Continuous Learning
 
How to create a kick ass business case for accessibility
How to create a kick ass business case for accessibilityHow to create a kick ass business case for accessibility
How to create a kick ass business case for accessibility
 
Service Design Drinks | Finance - What future do we wish for?
Service Design Drinks | Finance - What future do we wish for?Service Design Drinks | Finance - What future do we wish for?
Service Design Drinks | Finance - What future do we wish for?
 
Evolution of the Double Diamond | Cat Drew | Design Council
Evolution of the Double Diamond | Cat Drew | Design CouncilEvolution of the Double Diamond | Cat Drew | Design Council
Evolution of the Double Diamond | Cat Drew | Design Council
 
A Guide to Succeeding in the Internet of Things
A Guide to Succeeding in the Internet of ThingsA Guide to Succeeding in the Internet of Things
A Guide to Succeeding in the Internet of Things
 
Public Service Design / Service Design Drinks Berlin
Public Service Design / Service Design Drinks BerlinPublic Service Design / Service Design Drinks Berlin
Public Service Design / Service Design Drinks Berlin
 
Values based critiques of customer experience
Values based critiques of customer experienceValues based critiques of customer experience
Values based critiques of customer experience
 
The Technology is the Easy Part - APTA 2010 Annual Meeting
The Technology is the Easy Part - APTA 2010 Annual MeetingThe Technology is the Easy Part - APTA 2010 Annual Meeting
The Technology is the Easy Part - APTA 2010 Annual Meeting
 
We Won, Now What? Dealing with the Future of UX Design
We Won, Now What? Dealing with the Future of UX DesignWe Won, Now What? Dealing with the Future of UX Design
We Won, Now What? Dealing with the Future of UX Design
 
UX STRAT Europe 2021: Camille Le Roux, Amadeus
UX STRAT Europe 2021: Camille Le Roux, AmadeusUX STRAT Europe 2021: Camille Le Roux, Amadeus
UX STRAT Europe 2021: Camille Le Roux, Amadeus
 
In the eye of the storm: focal points for the internet of things
In the eye of the storm: focal points for the internet of thingsIn the eye of the storm: focal points for the internet of things
In the eye of the storm: focal points for the internet of things
 
Co-Design - more than post-its and goodwill
Co-Design - more than post-its and goodwillCo-Design - more than post-its and goodwill
Co-Design - more than post-its and goodwill
 
Horizontal Thinking
Horizontal ThinkingHorizontal Thinking
Horizontal Thinking
 
Design revolutions - A short history of design
Design revolutions - A short history of designDesign revolutions - A short history of design
Design revolutions - A short history of design
 
Acting outside the box
Acting outside the boxActing outside the box
Acting outside the box
 
L11 Digital Transformation
L11 Digital TransformationL11 Digital Transformation
L11 Digital Transformation
 

Viewers also liked

Viewers also liked (9)

Mechanical shock testing
Mechanical shock testingMechanical shock testing
Mechanical shock testing
 
Daily routine
Daily routineDaily routine
Daily routine
 
Skilldesk.pk
Skilldesk.pkSkilldesk.pk
Skilldesk.pk
 
Ader van innovatie: hoe werkt het platform?
Ader van innovatie: hoe werkt het platform?Ader van innovatie: hoe werkt het platform?
Ader van innovatie: hoe werkt het platform?
 
AXELOS
AXELOSAXELOS
AXELOS
 
CV_Mustafa_Al-Saleh
CV_Mustafa_Al-SalehCV_Mustafa_Al-Saleh
CV_Mustafa_Al-Saleh
 
Godrej Properties Villas Greater Noida - 9910008815
Godrej Properties Villas Greater Noida - 9910008815Godrej Properties Villas Greater Noida - 9910008815
Godrej Properties Villas Greater Noida - 9910008815
 
Dott. luca pizzocaro 16.10.2015
Dott. luca pizzocaro   16.10.2015Dott. luca pizzocaro   16.10.2015
Dott. luca pizzocaro 16.10.2015
 
Embarazo ectopico
Embarazo ectopicoEmbarazo ectopico
Embarazo ectopico
 

Similar to Reality 1.5

Pollinator_Portfolio_kevät_2017
Pollinator_Portfolio_kevät_2017Pollinator_Portfolio_kevät_2017
Pollinator_Portfolio_kevät_2017
Sanni Aromaa
 
A picture is worth a thousand words_Mathilda Eloff
A picture is worth a thousand words_Mathilda EloffA picture is worth a thousand words_Mathilda Eloff
A picture is worth a thousand words_Mathilda Eloff
Mathilda Eloff
 
PhD Thesis - Avatar-Based Innovation
PhD Thesis - Avatar-Based InnovationPhD Thesis - Avatar-Based Innovation
PhD Thesis - Avatar-Based Innovation
Thomas Kohler
 
Digital youth project (dyp) overview
Digital youth project (dyp) overviewDigital youth project (dyp) overview
Digital youth project (dyp) overview
Julia Shalet
 

Similar to Reality 1.5 (20)

Where to focus event innovation? - An audience led approach
Where to focus event innovation? - An audience led approachWhere to focus event innovation? - An audience led approach
Where to focus event innovation? - An audience led approach
 
Pollinator_Portfolio_kevät_2017
Pollinator_Portfolio_kevät_2017Pollinator_Portfolio_kevät_2017
Pollinator_Portfolio_kevät_2017
 
Salyer, Stephen - Media Entrepreneurship
Salyer, Stephen - Media Entrepreneurship Salyer, Stephen - Media Entrepreneurship
Salyer, Stephen - Media Entrepreneurship
 
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...
 
How to Entertain audiences using data led content - Trend Report Spring 2015
How to Entertain audiences using data led content - Trend Report Spring 2015How to Entertain audiences using data led content - Trend Report Spring 2015
How to Entertain audiences using data led content - Trend Report Spring 2015
 
MetropolitanU.pptx
MetropolitanU.pptxMetropolitanU.pptx
MetropolitanU.pptx
 
The Twist and Shout Guide to a Perfect Exhibition
The Twist and Shout Guide to a Perfect ExhibitionThe Twist and Shout Guide to a Perfect Exhibition
The Twist and Shout Guide to a Perfect Exhibition
 
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
 
A picture is worth a thousand words_Mathilda Eloff
A picture is worth a thousand words_Mathilda EloffA picture is worth a thousand words_Mathilda Eloff
A picture is worth a thousand words_Mathilda Eloff
 
Trade show techology trends
Trade show techology trendsTrade show techology trends
Trade show techology trends
 
PhD Thesis - Avatar-Based Innovation
PhD Thesis - Avatar-Based InnovationPhD Thesis - Avatar-Based Innovation
PhD Thesis - Avatar-Based Innovation
 
Digital twins as an enabler for services
Digital twins as an enabler for servicesDigital twins as an enabler for services
Digital twins as an enabler for services
 
User Experience
User ExperienceUser Experience
User Experience
 
Social and Digital Strategy - Creative, evaluation and measurement.
Social and Digital Strategy - Creative, evaluation and measurement.Social and Digital Strategy - Creative, evaluation and measurement.
Social and Digital Strategy - Creative, evaluation and measurement.
 
Creating value with UXBASIS - Copenhagen Business School
Creating value with UXBASIS - Copenhagen Business SchoolCreating value with UXBASIS - Copenhagen Business School
Creating value with UXBASIS - Copenhagen Business School
 
Digital youth project (dyp) overview
Digital youth project (dyp) overviewDigital youth project (dyp) overview
Digital youth project (dyp) overview
 
Virtual event report
Virtual event reportVirtual event report
Virtual event report
 
Salyer, stephen media entrepreneurship presentation to salzburg academy
Salyer, stephen   media entrepreneurship presentation to salzburg academySalyer, stephen   media entrepreneurship presentation to salzburg academy
Salyer, stephen media entrepreneurship presentation to salzburg academy
 
Rebranding Athens: The ABC and Agora Project.
Rebranding Athens: The ABC and Agora Project.Rebranding Athens: The ABC and Agora Project.
Rebranding Athens: The ABC and Agora Project.
 
FutureEnterprise_Digital Business Innovation Paths Event_8July2014, Brussels_...
FutureEnterprise_Digital Business Innovation Paths Event_8July2014, Brussels_...FutureEnterprise_Digital Business Innovation Paths Event_8July2014, Brussels_...
FutureEnterprise_Digital Business Innovation Paths Event_8July2014, Brussels_...
 

More from Venturespring

eSphere functions and impressions final
eSphere functions and impressions finaleSphere functions and impressions final
eSphere functions and impressions final
Venturespring
 
Ons slim bos 26 september v01
Ons slim bos 26 september v01Ons slim bos 26 september v01
Ons slim bos 26 september v01
Venturespring
 
Slim Bos; rolling powerpoint
Slim Bos; rolling powerpointSlim Bos; rolling powerpoint
Slim Bos; rolling powerpoint
Venturespring
 
Sensing Green, a plan to create a 'smart forest'
Sensing Green, a plan to create a 'smart forest' Sensing Green, a plan to create a 'smart forest'
Sensing Green, a plan to create a 'smart forest'
Venturespring
 
Samenwerking In Innovatie V01
Samenwerking In Innovatie V01Samenwerking In Innovatie V01
Samenwerking In Innovatie V01
Venturespring
 
Voorbereiden Ipc Aanvraag 2010 1(Eng)
Voorbereiden Ipc Aanvraag 2010 1(Eng)Voorbereiden Ipc Aanvraag 2010 1(Eng)
Voorbereiden Ipc Aanvraag 2010 1(Eng)
Venturespring
 
An Introduction To Co Do
An Introduction To Co DoAn Introduction To Co Do
An Introduction To Co Do
Venturespring
 

More from Venturespring (20)

Spotlight on Smart City Eindhoven 2022 update.pdf
Spotlight on Smart City Eindhoven 2022 update.pdfSpotlight on Smart City Eindhoven 2022 update.pdf
Spotlight on Smart City Eindhoven 2022 update.pdf
 
Study Trip Report (by Swedish Cities and SKR) to CityLab Eindhoven
Study Trip Report (by Swedish Cities and SKR) to CityLab EindhovenStudy Trip Report (by Swedish Cities and SKR) to CityLab Eindhoven
Study Trip Report (by Swedish Cities and SKR) to CityLab Eindhoven
 
Smart City StarterK!t at Beyond Data Event 2018
Smart City StarterK!t at Beyond Data Event 2018Smart City StarterK!t at Beyond Data Event 2018
Smart City StarterK!t at Beyond Data Event 2018
 
Smart society iot charter eindhoven work in progress
Smart society iot charter eindhoven work in progressSmart society iot charter eindhoven work in progress
Smart society iot charter eindhoven work in progress
 
Bamboostones Evaluating the Experiment
Bamboostones Evaluating the ExperimentBamboostones Evaluating the Experiment
Bamboostones Evaluating the Experiment
 
eSphere functions and impressions final
eSphere functions and impressions finaleSphere functions and impressions final
eSphere functions and impressions final
 
Transnational Landscape De Groote Heide: Smart Forest
Transnational Landscape De Groote Heide: Smart ForestTransnational Landscape De Groote Heide: Smart Forest
Transnational Landscape De Groote Heide: Smart Forest
 
Ons slim bos 26 september v01
Ons slim bos 26 september v01Ons slim bos 26 september v01
Ons slim bos 26 september v01
 
Slim Bos; rolling powerpoint
Slim Bos; rolling powerpointSlim Bos; rolling powerpoint
Slim Bos; rolling powerpoint
 
Sensing Green, a plan to create a 'smart forest'
Sensing Green, a plan to create a 'smart forest' Sensing Green, a plan to create a 'smart forest'
Sensing Green, a plan to create a 'smart forest'
 
eSphere with impressions
eSphere with impressionseSphere with impressions
eSphere with impressions
 
eSphere inspiration document
eSphere inspiration documenteSphere inspiration document
eSphere inspiration document
 
Doing More with More (Venturespring White Paper)
Doing More with More (Venturespring White Paper)Doing More with More (Venturespring White Paper)
Doing More with More (Venturespring White Paper)
 
Life. let's play
Life. let's playLife. let's play
Life. let's play
 
Duurzaam kantoor concept v3
Duurzaam kantoor concept v3Duurzaam kantoor concept v3
Duurzaam kantoor concept v3
 
Samenwerking In Innovatie V01
Samenwerking In Innovatie V01Samenwerking In Innovatie V01
Samenwerking In Innovatie V01
 
Voorbereiden Ipc Aanvraag 2010 1(Eng)
Voorbereiden Ipc Aanvraag 2010 1(Eng)Voorbereiden Ipc Aanvraag 2010 1(Eng)
Voorbereiden Ipc Aanvraag 2010 1(Eng)
 
Starting Ipc V02
Starting Ipc V02Starting Ipc V02
Starting Ipc V02
 
Starting IPC V01
Starting IPC V01Starting IPC V01
Starting IPC V01
 
An Introduction To Co Do
An Introduction To Co DoAn Introduction To Co Do
An Introduction To Co Do
 

Recently uploaded

Recently uploaded (20)

Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 

Reality 1.5