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Future of Health Care | Service Design Drinks

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In the first Service Design Drinks of the year, we’ll hear service designers Eva Hernando, Abi Golestanian, and Mireia Pumarola talk about how we at Fjord Berlin design for the future of healthcare. With rapid developments in topics such as gene therapy and personalised care, to name a few, it is more important than ever that we understand not only what these changes are but the driving forces behind them, so that we can adapt our current design processes to cater for such a challenging industry.

Published in: Healthcare
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Future of Health Care | Service Design Drinks

  1. 1. Service Design Berlin FJ O R D / F E B R UA RY 2 7, 2 0 1 9 The future of healthcare
  2. 2. Katrin Business Analyst,
 DXC Who is inviting? Mauro Service Design Director, Designit Martin Head of Service Design, UK Gov Manuel Creative Lead, Fuxblau
  3. 3. Activities of Service Design Berlin Service Design Drinks Service Experience Camp The Service Gazette
  4. 4. Christian Rudolph Circular Economy Julian Kea Hands, Minds & Bricks! Maria Izquierdo Martin Jordan Data & Services Dr. Katrin Dribbisch Design Thinking in Public Administration Aino Hanttu Beyond the holodeck: Creating Next-Gen Experiences Kara Kane Designing communities Michel Tofahrn Michael Tjupalow Public Services Adam Lawerence Jessica Pole Dr. Katrin Dribbisch Scaling Communities March April May June July September October November 2017 Service Design Drinks - Beyond Service Design
  5. 5. 2018 Service Design Drinks - Cases & Learnings Audrey Liehn Timo Kuske Wild Days of Implementation Si-Labs April May July Isabell Fringer Gregor Finger Prototyping Spatial UX Lab1886 Manuel Grossmann Olga Scupin The value of low budget projects J2C
  6. 6. 2019 Service Design Drinks - The Future of… February May/ June TBD July/ August September/ October TBD TBD Abigail Golestanian Eva Hernando Mireia Pumarola The Future of Healthcare Fjord
  7. 7. Who’s hosting?
  8. 8. What’s the agenda? Input Exercise Mingling
  9. 9. Who’s talking? Eva Hernando Service Designer Mireia Pumarola Business Designer Abi Golestanian Visual Designer
  10. 10. The Healthcare Revolution A new era of human health and health systems
  11. 11. This talk is about… What is in it for you? Where is this taking us? What is going on? What have we done?
  12. 12. Healthcare today 12.9m Predicted workforce shortage by 2035 Healthcare worker shortage Privacy of patient data Noise and overwhelm
  13. 13. It’s a complex industry
  14. 14. Driving forces Regulatory power shifts Super tech is enabling us Ecosystem evolution Investment growth
  15. 15. Healthcare innovation is entering new markets Health and Fitness • Gym, health, and fitness
 club market (US) $30B • Weight loss $60B • Workplace wellness $8B • Wellness $3.7T Traditional Healthcare • Global healthcare $9T • Readmissions $30B • Electronic medical and
 health records $27B • Mental health $6T by 2030 Clinical trials and pharma • Clinical trials, research and management $45B by 2022 • Pharmaceuticals $1.3T Related industries • Sleep (insomnia and sleep apnea) $250B • The ageing (50+) $67B • Connected transportation $3.5T • Fertility services $21B by 2020 Paul Sonnier—The Fourth Wave of Digital Health
  16. 16. The next great wave of disruption Media Google, blogs and social media Retail Amazon and ecommerce Travel Web and AirBnb Music Apple and Spotify Mobility Tesla and E-Car Healthcare Digital healthcare
  17. 17. Healthcare of tomorrow
  18. 18. What will healthcare look like in the future? Gene sequencing becomes standard in protocols Volume-based vs. outcome-based models Care on-demand and real-time health monitoring provides more convenience for patients and HCP Healthcare shifts towards a more holistic and end-to-end model
  19. 19. Around-the-pill From a centralised ecosystem… Patients Pharma HCP’s Payers / Insurers HospitalsSuppliers
  20. 20. Beyond-the-pill …to a patient-centric ecosystem… Patients Pharma HCP’s Payers / Insurers Hospitals Suppliers Others
  21. 21. The future looks bright Technology will be the core enabler of the healthcare evolution Task automation Patient power
  22. 22. Convenience model …towards a connected ecosystem Crowd- funding Healthcare startups Tech companies Insurances Hospitals Employers Support communityPatient with problem HCPs Incubators Design Patients Retailers Pharma Kiosks Access to health data RWE
  23. 23. The patient of the future Empowered Engaged Equipped Enabled 1. I want 2.
  24. 24. What have we done?
  25. 25. It’s a huge focus for our studio — more than 50% of our projects are within this space
  26. 26. Our work Genomic-driven healthcare
  27. 27. “The cost of DNA sequencing dropped by approximately 14.000 fold between 2000 and 2010”
  28. 28. How can we support oncologists when using comprehensive genomic profiling Genomic-driven healthcare
  29. 29. The designer’s take-away Opportunities beyond scope Get yourself up-to-speed We are designing for Europe Iterate your artefacts As your knowledge increases—iterate your artefacts Your knowledge determines the questions you ask—learn as much as possible before jumping into the research Areas of opportunity can lie outside of the scope—be open and take advantage when they arise The healthcare industry operates differently in the EU— consider European regulations
  30. 30. Our work Personalised care “We’re heading toward being able to do your own medical selfie.” Eric Topol—Physician-scientist, author, editor.
  31. 31. How can we support migraine sufferers find a safe space in the moment of an attack Personalised care
  32. 32. Planting the seed Understanding patient needs Password: MigraineMode1
  33. 33. The designer’s take away Designing for 
 a moment Buildable scope Failing fast, ends fast Data minimalism Try to design for the worst cases— everyone will benefit Partner with the right people, and collaborate with experts Choose the right features that are strong enough to stand alone Always ask for permission, and only what you need to make a great service
  34. 34. So, what can you do for patients and their health?
  35. 35. Opportunities for you Unexpected partnerships Care beyond health Reactive to preventative
  36. 36. Some starting points
  37. 37. Thank you
  38. 38. Exercise
  39. 39. Jobs?
  40. 40. See you soon! servicedesignberlin.de @SD_Berlin fb.com/servicedesignberlin

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