Real world stories of the use of internet based resources and social media for outreach, collaboration and situational awareness. A version of these slides accompanied a talk at the SMILE conference in Santa Clara CA.

1. Real World Stories
of using the
internet for
outreach,
collaboration, and
disasters

2. Carol Dunn, Caroldn
• Used social media web tools
with:
– Non profit: Red Cross tracking
flooding, wind storm damage
– Local government: Office
Emergency Management
• Creator:
– www.resilient2disaster.com
– 3 Days 3 Ways Be Ready for
Disasters and Emergencies

3. `
• Outreach
• Collaboration
• Situational Awareness

4. Our Brains
• Behavioral shortcuts:
– In group vs. Out group
– Social Hierarchy
– When threatened:
• Engage/Avoid
• Hyper vigilance
• Seeking Patterns
• Magical
thinking/Suspending
disbelief
Marvel Comics

5. Outreach
Super Comics

6. Social Media has specific advantages
• It is possible to create materials that are more
accessible

7. It is important to plan for accessibility
• Add captions to youtube videos
• Learn how to make accessible PDFs
• You don’t need to add fancy flash parts
• Keep language short and clear
• Build accessibility into your budget from the
beginning
• Think of your outreach material from the
perspective of the person overcoming the
communication challenge.

8. Web based resources have advantages
Able to
hyper-localize
Google Earth

10. Possible to locate great images for
presentations and posts

11. Social Media has definite
disadvantages for outreach
• Can be easier to reach a lot of people that are
outside of the group you are tasked to reach.
• Easy to get a skewed view of reality.
• Important to build in ways to step back from
time to time.

12. Social Media sites have a Lifecycle
The Onion

13. • Google Wave
• DodgeBall
• Windows Live Space
• MySpace*

14. Traps
• Not understanding
our minds on risk

15. Traps
• Not being ready to
handle communal
trauma
– Hyper-vigilance
– Ready to switch
allegiance
– Magical Thinking

16. Traps
• In Group
– Only talk to the In Group
– ‘Trust us’ vs ‘Why’
• Out Group
– Can feel OK to exclude
– It’s OK to ‘dumb down’
content
– ‘Don’t be like them’
– Can feel ok to impose
solutions

17. Sites useful in Outreach:
tinyurl/SmileCon13
• Learning about your jurisdiction/target:
– US Census, American Family Survey, MLA Language
Map
– Google Earth
– Parcel Maps, Public Records
• Youtube, slideshare, blogger, wordpress,
pinterest, tumblr, flickr, instagram, Lockerz
• Facebook, Twitter, Google+, 4square
• Animation generator:
http://www.xtranormal.com/

18. Collaboration
Marvel Comics

19. Made via Twitter and Flickr

20. Traps
• Intergroup collaboration
– “Us vs. Them”
– Exclude good information
• Internet Sleuths
– Hyper-vigilance
– Patterns
– Magical thinking
– Group Think: forget what
they don’t know to
embrace the favored
narrative

21. Situational
Awareness
John Severin Cracked Magazine

22. A lot of useful tools

23. Flickr mapped search

24. Image properties: Right Click

25. Youtube filters

26. Online Traffic Cameras

27. ESRI

28. bing.com Twitter map app

29. bing social

30. Topsy

31. GeoChirp

36. Free Network maps
Flowing Data
Simple Mapper

37. Traps
– Hyper-vigilance
– Patterns
– Magical thinking
• Paradoxes:
– Often the people ‘doing’
don’t have time to post
updates.
– Entirely possible that you
don’t ‘friend’ or tweet with
the people you are closest
to.

38. Worth Remembering
• Browsers may transfer very specific
information about identity and location
– Use a different browser than personal use
– Chrome: Incognito Window, IE inPrivate Browsing
– Create specific ‘User’ on computer for
investigation use
– When you can search without logging on, do so
– Assume that ip address=location

39. Thank You
• Carol Dunn
• carol@resilient2disaster.com
• @caroldn
• All links at:
http://tinyurl.com/SmileCon13