Ask yourself: Where do I get my recommendations from? Where do I Where do I get my get my information news from? from?
If the answer is: I look it up. I google it. My friend told me. You are already using social media.
What is Social Media?People talking, writing and showing things to each other using computers and cell phones. Wiki: “Use of web-based and mobile technologies to turn communication into an interactive dialogue”
What is new in that? OLD WORLD NEW WORLDTop-down, experts with money providing content Anyone can provide content
How is it different? Then NowReach: You + Friends + Relatives Reach more people, experts + Authorities you knowAccess: Limited access to information with By everyone at very little cost physical meansUsability: Required long training Anyone can do itImmediacy: Waiting time Real time, on demandPermanence: Something physical at hand Ever changing
What do you do with it?• Look up• Write• Share• Learn how-to• Advertise• Find communities• Network• Find playmates• Get recommendations … etc
Social Media ToolsType Function (Example)Collaborative Projects (Wiki)Blogs /Micro Blogs (Blogger, Twitter)Multimedia Live casting, Video, Music , Audio, Photo, Art, Presentation Sharing (You Tube, Flickr)Social Networks Social News, Networking, Bookmarking, Events / Location (Facebook, Digg, Delicious, Meetup)Reviews & How to’s Business / Product reviews, Community Q&A (Yelp, epinions, ask.com, ehow)Games Game sharing ,Virtual Game Worlds (miniclip, second life, world of warcraft)
Type It is a ZOO out there : We have to be selectiveCollaborative Projects Wiki, PBworks, Wetpaint, Wikia, Wikidot, Wikimedia, Wikispaces, WikinewsBlogs Blogger, WordPress, Drupal, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox,XangaMicro Blogs Twitter,Dailybooth, FMyLife, Foursquare, Google Buzz, Identi.ca, Jaiku, Nasza-Klasa.pl, Plurk, Posterous, Qaiku, Tumblr,Video sharing YouTube Dailymotion, Metacafe, Nico Nico Douga, Openfilm, sevenload, Viddler,Live casting Youtube,blip.tv, Justin.tv, Livestream, oovoo, OpenCU, Skype, Stickam, Ustream,Music and audio sharing Pandora Radio Bandcamp, ccMixter, Groove Shark, The Hype Machine, imeem, Spotify, ReverbNation.com, ShareTheMusic, Soundclick, SoundCloud, Turntable.fmPhoto and art sharing Flickr, deviantArt, Photobucket, Picasa, SmugMug, ZooomrPresentation sharing SlideShare Prezi, scribd,Content mangmt systems Wordpress, Drupal, Joomla, Plone, Siteforum,Information aggregators Netvibes, Twine (website)Advocacy and Fundraising: Causes, Jumo, Kickstarter, IndieGoGoSocial news Digg , Mixx, Newsvine, NowPublic, RedditSocial Networking Facebook, Google+, LinkedIn ASmallWorld, Bebo, Cyworld, Diaspora, Hi5, Hyves, IRC,, Mixi, MySpace, Netlog, Ning, Orkut, Plaxo, The my2i, Tagged, Tuenti, XING, YammerSocial Bookmarking Delicious, StumbleUpon CiteULike,, Diigo, Google Reader,, folkdEvents based Soc. Nets Meetup.com Eventful, The Hotlist,, Upcoming, Yelp, Inc.Location-based Nets Foursquare, Gowalla Geoloqi, Google Latitude,, The Hotlist, Yelp, Inc. Facebook placesBusiness reviews Yelp, Inc. Customer Lobby,Community Q&A ask.com, EHow Askville,, Quora, Stack Exchange, WikiAnswers, Yahoo! AnswersProduct reviews epinions.com, MouthShut.comVirtual Game Worlds Second Life, World o WarcraftActive Worlds, Forterra Systems,, The Sims Online,, RuneScape, Empire Avenue
How do you use it for Marketing? Engage Target AudienceListen + Influence themonitor influencers
Let’s take us as an example• Objective: Increase Membership• Target Audience: Women and Families new to the Metro DC area
What will we have to do?• Listen + Monitor: Find out more about the target audience: – Demographics – Geography – Psychographics etc• Engage: Provide information relevant to their needs (interesting content).• Influence the influencers: Who are couple of influencers that come up when they go on- line. Tell them about us.
Increase target audience’s exposure to us TV Tweet Email Bus Google Radio Facebook Arrff I’mhungry
Practically, how will it work? interesting Publish via interesting content Hootsuite to Listen+ content social media monitor outlets interesting content herMe You Me 1 Even him 2 3 4
Can we do everything online?NO!Social media doesn’t replace face to face interactions, printed media, TV or any other media that we see around us.It is just another tool among many. It is almost at no cost, if you have the time.