Forms of electronic communication through whichusers create online communities to shareinformation, ideas, personal information, and othervarious content
Emerged in late 1970’s Largest corporate social site started in May 2003 2010, revealed social sites send data to advertisers 2011, 89% of US B2B companies were using social media marketing late1970’s something better comes along
UPS is using B2B social media to educate and create awareness through their new blog and official Facebook and Twitter GE Healthcare uses educational videos on social media
Build brand awareness Strengthen customer relationships Establish as thought leader/educate Drive traffic Generate leads Reinforce other campaigns ROI
JOIN:LINKEDINFACEBOOKTWITTERNICHE BASED SOCIAL MEDIA SITESCREATE A BLOGPRESENCE ON YOUTUBE
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