Social media marketing is the best step a business or organization can take in this day and age to send effective messages about their product or organization in general.
Social media as a marketing tool is developing rapidly. Wikipedia definition: “Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans.” It is a set of internet-based applications used to expand on the basic mechanical foundations of Web 2.0
Web 2.0 refers to Internet applications that demonstrate the information sharing and collaboration on the World Wide Web between users. Social media marketing is all about utilizing Web 2.0.
Traditional marketing is about delivering an idea. Social media marketing is the same, but leaves room for feedback. It builds a relationship and conversation.
Every decision and activity marketers partake in must deliver a form of return on their investment. Social media marketing must somehow impact a company and its brand and their business in general. Examples: viral campaigns and mobile marketing.
Social media as a marketing tool is an overall great investment of both time and money. It will help your organization reach a broader range of publics than using only traditional forms of marketing in the media. Technology is always evolving. In the future, we could see the development of Web 3.0.
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