Im260 presentation

570 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
570
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Im260 presentation

  1. 1.  Social media marketing is the best step a business or organization can take in this day and age to send effective messages about their product or organization in general.
  2. 2.  Social media as a marketing tool is developing rapidly. Wikipedia definition: “Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans.” It is a set of internet-based applications used to expand on the basic mechanical foundations of Web 2.0
  3. 3.  Web 2.0 refers to Internet applications that demonstrate the information sharing and collaboration on the World Wide Web between users. Social media marketing is all about utilizing Web 2.0.
  4. 4.  Traditional marketing is about delivering an idea. Social media marketing is the same, but leaves room for feedback. It builds a relationship and conversation.
  5. 5.  Every decision and activity marketers partake in must deliver a form of return on their investment. Social media marketing must somehow impact a company and its brand and their business in general. Examples: viral campaigns and mobile marketing.
  6. 6.  Social media as a marketing tool is an overall great investment of both time and money. It will help your organization reach a broader range of publics than using only traditional forms of marketing in the media. Technology is always evolving. In the future, we could see the development of Web 3.0.
  7. 7.  "Internet Marketing." Business Dictionary. WebFinance, Inc., n.d. Web. 1 Nov 2011. <http://www.businessdictionary.com/definition/integrated-marketing-communications- IMC.html>. Yost, Lauren. "Youve Got... Tweets.." Parks & Recreation. 45.2 (2010): 48-53. Web. 1 Nov. 2011. <http://web.ebscohost.com/ehost/detail?sid=dd97ed9d-d9d9-4995-8954- f8dc385e8262@sessionmgr11&vid=1&hid=15&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ== OReilly, Tim. "What is Web 2.0." OReilly Media. OReilly Media, Inc., 30 09 2005. Web. 1 Nov 2011. <http://oreilly.com/web2/archive/what-is-web-20.html>. Drury, Glen. "Social Media: Should Marketers Engage and How Can it be Done Effectively?." Journal of Direct, Data and Digital Marketing Practice. (2007): 274-277. Web. 1 Nov. 2011. <http://www.palgrave- journals.com/dddmp/journal/v9/n3/full/4350096a.html>. Fred Palumbo, Paul Herbig, (1998) "International marketing tool: the Internet", Industrial Management & Data Systems, Vol. 98 Iss: 6, pp.253 – 261. Web. 1 Nov. 2011. <http://www.emeraldinsight.com/journals.htm?articleid=849917&show=abstract> Journal of Direct, Data and Digital Marketing Practice (2008) 9, 231–244. doi:10.1057/palgrave.dddmp.4350098. Web. 1 Nov. 2011.< http://www.palgrave- journals.com/dddmp/journal/v9/n3/abs/4350098a.html> Kaplan, Andreas, and Haenlein, Michael. “Users of the World, Unite! The Challenges and Opportunities of Social Media.” Business Horizons. 53.1 (2010): 59-68. Web. 3 Nov. 2011 <http://www.sciencedirect.com/science/article/pii/S0007681309001232.> Kotler, Phillip, and Zaltman, Gerald. “Social Marketing: An Approach to Planned Social Change.” Journal of Marketing. 35.3 (2005): 3-12. Web. 3 Nov. 2011. <http://www.jstor.org/stable/1249783>.

×