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Imkt120 unit5 courtneyshane


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Imkt120 unit5 courtneyshane

  1. 1. Forms of electronic communication through whichusers create online communities to shareinformation, ideas, personal information, and othervarious content
  2. 2.  Emerged in late 1970’s Largest corporate social site started in May 2003 2010, revealed social sites send data to advertisers 2011, 89% of US B2B companies were using social media marketing late1970’s something better comes along
  3. 3.  UPS is using B2B social media to educate and create awareness through their new blog and official Facebook and Twitter GE Healthcare uses educational videos on social media
  4. 4.  Build brand awareness Strengthen customer relationships Establish as thought leader/educate Drive traffic Generate leads Reinforce other campaigns ROI
  6. 6. “B2B Social Media: A Growing Focus for Marketers.” eMarketer. eMarketer Inc. (19 December 2011): n. pag. Web. 9 September 2012.Bennett, Shea. “A Short History of Social Media.” Media Bistro. Web Media Brands Inc. (17 August 2011) n. pag. Web. 9 September 2012.Elliott, Stuart. “Report Details Rise of Social Media.” The New York Times. The New York Times Co. (11 September 2011): n. pag. Web. 9 September 2012.“Social Media.” Merriam-Webster. Merriam-Webster, Inc. (2012): n. pag. Web. 9 September 2012.“Social Media Revolution 2012.” YouTube. YouTube (11 January 2012): n. pag. Web. 9 September 2012.“What is LinkedIn?” LinkedIn Learning Center. LinkedIn Corporation (2012): n. pag. Web. 9 September 2012.