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Social media and Politics 101

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A presentation I made to Connecticut Association of REALTORS on how to use Social Media for grassroots political issues.

Published in: Real Estate, Technology, Business

Social media and Politics 101

  1. 1. “Social Media Meets Politics”<br />Presented by Amy Chorew<br />
  2. 2. One Day, Social Media Marketing will just be called<br />
  3. 3. Marketing<br />
  4. 4. What is Social Media?<br />Definition: <br />Social Mediaare primarily internet and mobile based tools for sharing and discussing information among human beings<br />
  5. 5. 5<br />
  6. 6. 48% of the U.S. Population older than age 12 has a profile on a social network.<br />~Arbitron & Edison Research, April 2010<br />
  7. 7.
  8. 8.
  9. 9. Facebook search now outpaces AOL<br />
  10. 10. “Social networking has become a part of mainstream media behavior,” Tom Webster, Vice President of Strategy & Marketing, Edison Research<br />
  11. 11.
  12. 12. Different Tools Different Uses<br />
  13. 13. Leading….<br />Use Social Media to build community<br />
  14. 14.
  15. 15.
  16. 16. fishbowl<br />
  17. 17. Help with Grass Roots<br />
  18. 18. Goals<br />Get people involved in local politics and remind them of real estate initiatives<br />Create a Database for Registered Voters or Concerned REALTORS®<br />
  19. 19. Facebook<br />People don't open their emails but they do open Facebook<br />Pull in a different demographic<br />Getting the under forties<br />
  20. 20. Profile = "friends"<br />Page = "fans"<br />
  21. 21. Facebook.com/pages/manage<br />
  22. 22.
  23. 23.
  24. 24.
  25. 25. Post Updates - Activities<br />http://live.blogs.realtor.org/2010/05/15/first-vice-president-moe-veissi-meeting-with-the-ypn-board/<br />
  26. 26. Video - Photos<br />
  27. 27. Using Links<br />
  28. 28. Your TextreplateHere<br />
  29. 29. Using Links<br />http://www.realtor.org/research/reinsights/home<br />
  30. 30. Using Links<br />
  31. 31. Remind people to vote on issues<br />Post reminder for events<br />Cross promote through website and enewsletter<br />Links to Facebook to see photos or videos<br />
  32. 32. Strategic partners - post on their walls - events open invitations<br />Local economic development <br />Industrial development agency<br />Chamber of commerce<br />
  33. 33. Friend as many of the political officials and comment on their events. <br />A real ice breaker offline – <br />Let them know what they do impacts real estate in the area<br />
  34. 34. Consider Buying Facebook Advertising<br />http://www.facebook.com/advertising<br />
  35. 35.
  36. 36. Twitter<br />Do Something Remarkable<br />
  37. 37.
  38. 38. What Are You Doing?<br />
  39. 39. http://twitpic.com/135xa<br />
  40. 40. Sign Up – Create Profile<br />
  41. 41.
  42. 42.
  43. 43. Tweetdeck or Hootsuite<br />
  44. 44. Using Hashtags<br />
  45. 45.
  46. 46.
  47. 47. Post Links<br />Retweet what the politicians tweet<br />Remind people to vote on issues<br />
  48. 48.
  49. 49.
  50. 50. Follow the Politicians<br />Follow the News<br />By their<br />@handle<br />
  51. 51. Tweetdeck or Hootsuite<br />
  52. 52. Geo-Tagging is the Latest Craze<br />
  53. 53. Following…<br />
  54. 54. Video<br />Video<br />
  55. 55.
  56. 56. Sharing Videos<br />
  57. 57.
  58. 58.
  59. 59. Take a Screen Shot<br />
  60. 60. Texting<br />
  61. 61. To: 88500<br />Text Message: economic <br />To receive link for handout<br />
  62. 62.
  63. 63. Community Forum<br />
  64. 64. Nfistudios.com<br />
  65. 65. MyLinda2010.com<br />
  66. 66. This is . . . Technology<br />
  67. 67. Monitor . . .<br />
  68. 68.
  69. 69.
  70. 70.
  71. 71. gist<br />
  72. 72.
  73. 73. Thank you!<br />Amy.chorew@smminstitute.com<br />facebook.com/smminstitute<br />twitter.com/smmi<br />

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