Volunteer Hampton Roads Presentation

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Presentation accompanying my talk(s) at the Volunteer Hampton Roads Institute for Nonprofit Leadership Conference in Norfolk, VA (February 3, 2012)

Business News & Politics

Volunteer
Hampton
Roads
February
3,
2012

Technology
and
the
Internet,
and

their
role
in
our
lives,
has
changed

how
we
communicate,
get
and

share
information,
the
media
we

consume,
and
the
reasons
we

engage
with
each
other
-‐
online

and
ofcline.
The
effects
of
these

changes
are
being
felt
by
all
of

us,
every
day,
all
the
time.

Information
moves
FASTER.
People

are
more
closely
CONNECTED.
We

all
have
DIFFERENT
OPTIONS

and
BETTER
CHOICES.

Our

EXPECTATIONS
ARE
HIGHER.

The
connections
we
make
to
the

issues
and
events
that
shape
our

world
are
being
TRANSFORMED

-‐-‐
rapidly
and
constantly.

What
we
are

doing
isn’t

working

anymore!

How
organizations
operate,

organize,
and
communicate
must
be

RE-IMAGINED.

The
passion
and

interest
of
individuals
must
be
RE-
FOCUSED
and
RE-DIRECTED.

The

ways
that
we
measure
success
must

be
RE-ASSESSED.

The
ways
we

promote
big
ideas
and
create
better

solutions
must
be
RE-ENVISIONED.

Timely,
relevant,

compelling

information

Experiences
people

will
remember

(fondly)
and
talk

about.

Stuff
that
people
will

use...
and
value.

Demographics
Psychographics
Socialgraphics
Behaviorgraphics

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Volunteer Hampton Roads Presentation

1. Volunteer Hampton Roads February 3, 2012

2. Brian Reich Married (Karen) Two kids (Henry and Lucy) 34 Years Old. Jewish. Live in New York City. Travel a lot. Work for Edelman (editorial, knowledge sharing) Strategize. Write. Speak. Teach. Provoke. Focus on the impact of technology and the internet on society. Politics. Public Affairs. Marketing. PR. Advertising. Causes. Technology. Innovation. Commerce. Entertainment. Sports. News. Education. Games. Brand. Culture. Wall Street Journal. New York Times. Washington Post. Seattle Times. LA Times. Boston Globe. Chicago Tribune. Politico. Denver Post. Miami Herald. Dallas Morning News. Sports Illustrated. GQ. Vanity Fair. New Yorker. Time. Newsweek. New Republic. Wired. Fast Company. In Style. Sports Illustrated. ESPN The Magazine. 1000+ Blogs. Twitter. Facebook. Sesame Street. Dinosaur Train. Word World. Octonauts. Criminal Minds. Oprah. Modern Family. SportsCenter. 16 & Pregnant. Gossip Girl. 30 Rock. Talk of The Nation. Fresh Air. Slate’s Hang Up And Listen. Slate’s Culture Gabfest. Slate’s Political Gabfest. This American Life. PolitOptics. Wait Wait Don’t Tell Me. Books. Ads. [Partial list] Mac. PC. iPhone. Blackberry. iPad 2. Flip. Zoom H49. Sonos. Canon D20. Tivo (x2). Wii. MiFi. Seattle. Westport. Washington. Cambridge. Ann Arbor. 50 States. brian@littlemmedia.com 646.789.1323 www.shiftandreset.com Media Rules!: Mastering Today’s Technology To Connect With And Keep Your Audience Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society @brianreich Facebook Slideshare Scribd YouTube Flickr Google+ Pinterest

3. [START]

4. Technology and the Internet, and their role in our lives, has changed how we communicate, get and share information, the media we consume, and the reasons we engage with each other -‐ online and ofcline. The effects of these changes are being felt by all of us, every day, all the time.

5. Information moves FASTER. People are more closely CONNECTED. We all have DIFFERENT OPTIONS and BETTER CHOICES. Our EXPECTATIONS ARE HIGHER. The connections we make to the issues and events that shape our world are being TRANSFORMED -‐-‐ rapidly and constantly.

6. What we are doing isn’t working anymore!

7. Phones Change Everything

8. Apps Change Everything

9. Facebook Changes Everything

10. Nike Changes Everything

11. Real Life Changes Everything

12. Everything must change.

13. How organizations operate, organize, and communicate must be RE-IMAGINED. The passion and interest of individuals must be RE- FOCUSED and RE-DIRECTED. The ways that we measure success must be RE-ASSESSED. The ways we promote big ideas and create better solutions must be RE-ENVISIONED.

14.

15. [Knock The Meteorite Off Course]

16. [3 Things]

17. Timely, relevant, compelling information

18. Experiences people will remember (fondly) and talk about.

19. Stuff that people will use... and value.

20. [Process]

21. Demographics Psychographics Socialgraphics Behaviorgraphics

22. Goals Strategies Tactics Resources

23. Rule of 4

24. Solutions Session

25. Ask Me Anything