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SXSW 2015
TRENDS, TECH
& TACOs
@tanyaholbrook
CONTENT
At SXSW 2015
there were
500 talks with
the word ‘content’
in the title.
Content needs to fit into the users digita...
MOBILE
Gen y
check their
phones every
5.8 minutes
Mobile now represents
51% of all internet time.
@scottBeaumont
IMAGE
The first thing a
Gen Y looks for on a
page is a play button,
then a picture,
then bullets.
Gen Y are entirely visua...
IMMEDIACY
Gen Y doesn’t
trust anything
that is too
polished
-
Media, Millennials and making
news that matters.
http://bit....
SHAREDOWNERSHIP
Millennials don’t
give a shit about cars
Car ownership is getting so expensive that city dwellers
are movi...
FUN
Almost every popular and
successful app these days was
built to be fun.
The twitter tuning point was the
plane landing...
DIVERSITY
Read this,
Skip that
The importance of segmentation
is old wisdom.
People jump around between genres of content,...
SUPERFANS
-
http://kk.org/thetechnium/2008/03/1000-
true-fans/
GOT, Bates Motel and grumpy cat all had a big
presence at S...
PHILANTHROPY
The future of
marketing is
philanthropy.
Young people want their
work to mean something.
Great talent will be...
ASPIRATION
Aspiration
Matters
NEWWAYSOFWORKING
Flexibility is the
new stability
30% of Lyft drivers are entrepreneurs
who use the service to network
PRIVATESOCIALMEDIA
The most popular
way to share
on Daily Beast is
Whatsapp
If all things are equal Gen Y prefers to
commu...
CULTURE
Culture is the single biggest
prediction of success for a company.
-
http://www.fastcompany.com/1657030/happiness-...
NATIVEADVERTISING
-
http://www.thedrum.com/news/2015/03/15/six-
out-ten-millenials-will-engage-native-ads-
when-content-ap...
META
Comedians in
cars getting
coffee
FITNESS
Waking up
as a community
Morning rooftop yoga from Yahoo and
Pandora and Spotify bringing SoulCycle into
it’s hous...
WEIRDTWITTER
For people who prize comic ability,
subversiveness & originality is what
passes as cool on twitter.
-
http://...
-
https://medium.com/backchannel/how-meerkat-
is-going-to-change-the-2016-election-for-
every-campaign-reporter-and-voter-...
PERSONALSIMPLICITY
App:
Evernote
@bgurley, VC of Uber
ANONYMITY
Apps:
Secret and
Yik Yak
COPY
App:
Medium
@bgurley, VC of Uber
ROBOTS
Mind
controlled
monkey
drones.
FUN
App:
Super
If instagram is about how great
your life is, Super is that bad sandwich.
FINANCE
App:
eToro &
RobinHood
PRIVACY
App:
Hide my phone
Gives you an additional number.
*For Tinder.
WEARABLES
Watches,
jewellery and lots
of fitness/health
stuff. Blah blah
blah.
IMAGE
App:
Phhhoto
TACOS
thanks
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Trends, Tech and Tacos: Inspiration from 101 at SXSW 2015

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101's Tanya Holbrook shares some inspiration on tech and trends from SXSW 2015. Designed to be digested as quickly as Austin's finest tacos.

Published in: Technology, Marketing
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Trends, Tech and Tacos: Inspiration from 101 at SXSW 2015

  1. SXSW 2015 TRENDS, TECH & TACOs @tanyaholbrook
  2. CONTENT At SXSW 2015 there were 500 talks with the word ‘content’ in the title. Content needs to fit into the users digital life. Long articles work well on mobile for when people are queuing, waiting for the bus etc. We need to learn the rules of creating content for the different platforms. And it needs to be timely. A great video will always be a great video but….no one is going to watch a video at 8am but at 4pm everyone bored at work is looking for something to distract them.
  3. MOBILE Gen y check their phones every 5.8 minutes Mobile now represents 51% of all internet time. @scottBeaumont
  4. IMAGE The first thing a Gen Y looks for on a page is a play button, then a picture, then bullets. Gen Y are entirely visual learners. Mashable readers are 8 times more likely to share an image than a link
  5. IMMEDIACY Gen Y doesn’t trust anything that is too polished - Media, Millennials and making news that matters. http://bit.ly/1CpNChj Google ranks higher on trust because Gen Y thinks the algorithm is impartial.
  6. SHAREDOWNERSHIP Millennials don’t give a shit about cars Car ownership is getting so expensive that city dwellers are moving towards a combination of public transport, lyft or uber and car sharing services like Zipcar. @bgurley, VC of Uber Parents are frustrated that their kids won’t get their licenses.
  7. FUN Almost every popular and successful app these days was built to be fun. The twitter tuning point was the plane landing on the Hudson. Messing around with these apps gives muscle memory. Then when something happens like the Hudson crash it’s second nature. It’s only after that it turning point that they become important. People have to be able to screw around with apps because that trains them. @biz Facebook was built for college kids to meet girls
  8. DIVERSITY Read this, Skip that The importance of segmentation is old wisdom. People jump around between genres of content, dabbling in their guilty pleasures of Kanye as well as reading smart political news too. Media should have a point of view on what it is to be a well read, well rounded individual. If you’ve read only pop culture articles for 3 weeks for the love of god offer them a politics one to read. It should be like fitbit but for news. The goal is to get people to read more stories. Offer them up more diversity but not options. Less is more. Engagement goes up when options go down. Daily Beast finds 5 options the most effective. No more infinite scroll.
  9. SUPERFANS - http://kk.org/thetechnium/2008/03/1000- true-fans/ GOT, Bates Motel and grumpy cat all had a big presence at SXSW and with that came massive queues of fans. Rise of the Superfan.
  10. PHILANTHROPY The future of marketing is philanthropy. Young people want their work to mean something. Great talent will be offered money and status. In Maslo’s hierarchy of needs in the top of the pyramid is purpose. To attract talent you have to give them this opportunity. This doesn’t mean you have to be a charity or a B corporation but you have to do some good.
  11. ASPIRATION Aspiration Matters
  12. NEWWAYSOFWORKING Flexibility is the new stability 30% of Lyft drivers are entrepreneurs who use the service to network
  13. PRIVATESOCIALMEDIA The most popular way to share on Daily Beast is Whatsapp If all things are equal Gen Y prefers to communicate firstly by text, then social media above all other methods. 70% of Gen Y women would rather solve the problem via text without having to talk to someone.
  14. CULTURE Culture is the single biggest prediction of success for a company. - http://www.fastcompany.com/1657030/happiness-culture- zappos-isnt-company-its-mission Culture trumps advertising
  15. NATIVEADVERTISING - http://www.thedrum.com/news/2015/03/15/six- out-ten-millenials-will-engage-native-ads- when-content-appeals-0 6 out of 10 Gen Y will engage in native ads when content appeals A fake profile seducing guys on Tinder to promote the premier of film Ex Machina got a lot of press. It should be driven by creativity not trickery. Nobody goes to a site for the page takeover
  16. META Comedians in cars getting coffee
  17. FITNESS Waking up as a community Morning rooftop yoga from Yahoo and Pandora and Spotify bringing SoulCycle into it’s house with top DJs
  18. WEIRDTWITTER For people who prize comic ability, subversiveness & originality is what passes as cool on twitter. - http://www.buzzfeed. com/jwherrman/weird-twitter-the-oral- history#.bsPNvL6rX
  19. - https://medium.com/backchannel/how-meerkat- is-going-to-change-the-2016-election-for- every-campaign-reporter-and-voter- 1daa8954e543 App: Meerkat IMMEDIACY
  20. PERSONALSIMPLICITY App: Evernote @bgurley, VC of Uber
  21. ANONYMITY Apps: Secret and Yik Yak
  22. COPY App: Medium @bgurley, VC of Uber
  23. ROBOTS Mind controlled monkey drones.
  24. FUN App: Super If instagram is about how great your life is, Super is that bad sandwich.
  25. FINANCE App: eToro & RobinHood
  26. PRIVACY App: Hide my phone Gives you an additional number. *For Tinder.
  27. WEARABLES Watches, jewellery and lots of fitness/health stuff. Blah blah blah.
  28. IMAGE App: Phhhoto
  29. TACOS thanks

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